🦅 [ perspective ix ]
@PerspectiveIX
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🦅 [ perspective ix ]
1.87K subscribers
🦅 [ perspective ix ]
Annual growth in Active Users:

Internet: +10%
Social Media: +10%
Unique Mobile Users: +4%
Mobile Social Users: +17%

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#Marketing spending plans for 2016.

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25 years of diet and exercise!

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What are connected shoppers DOING & NOT DOING online?

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30 Minutes of favourite apps: How much data will it cost you?

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25 years of mobile phone evolution.

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Impact of #trust in businesses on consumer actions.

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Sports programs:
1.4% of TV programs = 49.7% of Twitter TV activity! (via Nielsen)

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Sometimes little things can make a big difference.
[spotted at HomeBrew HQ by Jed Christiansen]

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WhatsApp's last three years: from less than 200 million to 1 billion monthly active users! #Growth

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Online shopping by device + mobile commerce by region.

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Quantifying the Impact of Marketing Analytics [via HBR].

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Smartphone penetration is about to hit 80% in the US mobile market.

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Regional Overview of the Internet:
Internet Users (in millions) and penetration.

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Be careful when taking a selfie!

Falling from heights and other selfie-related deaths since 2014.

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Deaths 💀 attributed to selfies around the world since 2014:

India: 19
Russia: 7
US: 5

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According to NRFnews, US #Valentine's Day ❤️ will surpass #SuperBowl 🏈 in consumer spending!

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16-34s are the keenest to share experiences online, but older age groups are more likely to consult online reviews.

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🦅 [ perspective ix ]
Active users (in millions) by platform:

Facebook: 1,590
WhatsApp (FB owned): 900
QQ: 860
FB Messenger (FB owned): 800

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Most #spam messages originate in the US:

USA: 15.2%
Russia: 6.2%
Vietnam: 6.1%

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558 views
🦅 [ perspective ix ]
"…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
– Herbert A. Simon (1971)

Read more on #AttentionEconomy at http://prs.pctvix.co/1Tq3s35
Perspective IX
Attention Economy: Dealing with Information Overload
Back in Time I know what you're thinking! What on earth is Attention Economy? Okay, we'll get to that, but first, let's go back in time a little... Do you remember the pre-Internet era!? If you do, you probably remember that the information we were exposed…
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