#Dhanpat_Rai_Srivastav was one of India’s greatest literary figures and was popularly known by his pen name #Munshi_Premchand.

Life and Work:

- He studied in different schools where he learnt Urdu, Persian and English language.
- After supporting himself by taking tuitions for a few years, he became an assistant teacher at a government school in Bahraich district.
- It was around this time that he also began writing fiction.
- Initially, he assumed the pen name Nawab Rai for his first novel Asrar e Ma’abid.
- The author was influenced by the freedom movement and his works not only entertained readers, but also conveyed social messages, and encouraged them to participate in the movement.
- One such work, Soz-e-Watan, published in 1907, was banned by the British rulers, which prompted him to change his pen name to Premchand.
- Premchand wrote his first Hindi novel, Seva Sadan, in 1919.
- In 1921, he attended a meeting addressed by Mahatma Gandhi who called on people to resign from government jobs and support the non-cooperation movement.
- Even though he had been promoted to the post of Deputy Inspector of Schools, responding to Gandhi’s appeal, he quit his job in support of the non-cooperation movement, after which he shifted to Varanasi and focused on writing.
- In 1923, he set up the publishing house Saraswati Press.
- This establishment published the novels Nirmala (1925) and Pratigya (1927), which dealt with the issues of the dowry system and widow remarriage.
- His notable works include- Godaan, Bazaar-e-Husn, Karmabhoomi, Shatranj ke Khiladi, Gaban, Mansarovar, Idgah.
- He also wrote the script for the film Mazdoor which portrayed the plight of labourers. The film influenced workers in factories to stand up against the owners.
• He died on 8 October 1936, after several days of sickness.
t.me/PROFESSOR_ADDA

📖📖 Read the passage and give answers 🔶🔶
▪️There is a question whether advertising induces demand for an individual company's product more or less elastic. The evidence indicates that the advertising of brands tends to make their demands relatively inelastic for varying periods of time. The data which support this condition are found in the relatively rigid prices of many advertised articles. That brand advertising would have this effect is natural, for an objective of brand advertising is to build consumer preferences. Some consumers will stick by a brand even though its price relationship with competing brands are disturbed. Clearly, the establishment of strong brand preference has led some manufacturers to act as though these preferences made the demand for their brands relatively inelastic.

Rarely have they tested the inelasticity of their brands by raising and holding up their prices when competitors have failed to follow similar procedures. Yet, numerous examples were found in which manufacturers in periods of depression held their prices rigid while prices generally and the prices of some competitors were being lowered. In all such instances price competition was found to come into play sooner or later, and either demand shifted to sellers with lower prices or a reduction in price was forced. The quickness with which price competition comes into
play varies in different product fields. In the fields of proprietary remedies, the highly individualised nature of the branded products and the tendency of consumers to build strong attachments to brands has given these brands an inelastic demand over relatively long periods of time. Even in these instances, however, price competition has eventually developed.