Professor Adda NET SET
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*Hot Media:*
Hot media is a term coined by Marshall McLuhan in his book *Understanding Media: The Extensions of Man*. Hot media refers to forms of communication that provide high definition and a lot of information, requiring little participation from the audience. It typically engages one sense in high definition, like print, radio, or movies, where the content is fully provided, and the audience just absorbs it without needing to fill in the gaps.

Examples of hot media include:
*Radio*: It delivers audio content with clarity and detail.
*Movies*: They provide complete visual and audio information, requiring minimal interpretation.
*Printed Books*: These offer detailed, specific information that doesn't require additional context from the reader.

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