🚨 OpenAD x TON Society Lite Report

Insights on TON Mini App User Profiles & Traffic Growth Strategies

Telegram Mini Apps are gaining serious momentum—here’s what the data shows: 📊

📈 500M+ MAUs

👛 32M wallets activated

🎮 90%+ of top apps are GameFi

🌏 55%+ of traffic comes from Asia

🌍 Top regions: Nigeria, Vietnam, US, India

🗣 Top languages: English, Vietnamese, Chinese, Persian, Russian

🔎 Want to dive deeper into user profiles & traffic strategies?

📄 Read the full report on Medium

OpenAD — fueling real growth across TON and beyond. 🔥


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One of our exchange allies. 🙌

Watch what HashCats is doing -
it’s not your average NFT drop.

Check it out:👇

https://t.me/hash_cats/672


NFT game strong, unlike your portfolio.

Some say blue chips are dead. Others say NFTs are just pics. We say: Hashcats NFTs = TGE gold standard 🏆

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🎮 Instant game tokens on mint
📈 Built-in boosters: taps, farming, income & more
🎰 Rarity = bigger rewards. VIP perks unlocked.
💥 Boosters stack. Mint 1? Cute. Mint many? OP.

You in or still coping?

📢 Official Announcement

We’re thrilled to welcome @PingameOfficial 🤝 — the first DePIN Gaming infrastructure — as our newest partner on OpenAD.

💻🎮💰 PING is setting a new standard in the digital landscape, offering a dynamic platform where users can seamlessly integrate gaming, mining, and computing power sharing into their daily lives.

🚀 OpenAD will empower their growth with precise, scalable traffic solutions tailored for real user acquisition.

🌐 Learn more: https://pingame.io


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🎙 Just published -

Full recap of OpenAD x TON Society Twitter Live!

From 10 years of ad experience to the latest insights in the TON ecosystem, here’s what we covered:

1️⃣ The Web3 journey of a 10-year OG team
2️⃣ How OpenAD drives growth for 500+ MiniApps
3️⃣ Key findings from our Telegram MiniApp research
4️⃣ CPW, ad performance & the future of Web3 advertising

🔗 Read the full article on 👉🏻 Medium
👀 Check out the recap on 👉🏻Youtube


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Come hang with OpenAD at booth Z7 — we’ll be here both Tuesday & Wednesday!🫡 @香港Web3嘉年華 🇭🇰

Register to get the free entrance: https://lu.ma/bs1dxf5m

Grab some cool swag, chat with our team, and explore what’s possible with TON advertising.🎉

Don’t miss our Main Stage panel at 11:50 AM tomorrow, where we’ll dive into the future of Mini Games on TON!❤️

Venue: HKCEC Hall 5BCDE, Hong Kong


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We shared some quick thoughts on traffic trends during the #TON panel yesterday 👇 Thanks for having us!

🔵➡️ As a traffic protocol, we're among the most sensitive to shifts in user behavior across the TON ecosystem.

🔵➡️ What we're seeing now is a clear transition—from mini-games with simple mechanics to projects with deeper game logic or DeFi elements.

🔵➡️ Despite some fluctuations, overall traffic remains strong. The ecosystem is still vibrant, with new movements happening every day.

🔵➡️ We’ve observed not only Web3-native teams but also more mature Web2 and Web2.5 teams starting to enter the space.

🔵➡️ This shift brings opportunity. As mentioned on the panel, in-app advertising is key for sustainable monetization and long-term user retention.

🔵➡️ It's not just a business model—it's infrastructure.

🔵➡️ We're confident in the ecosystem and committed to building the foundational layer it needs to grow. 💪



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😼 New traffic partner alert!

We’re thrilled to welcome @HashCatsGame to the OpenAD exchange network.

🐾 HashCats lets you build your crypto cat mining empire — now scaling further with targeted Telegram traffic powered by OpenAD.

Let’s build + grow together on TON!


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Web3 Festival Hong Kong — that’s a wrap!

❤️Grateful for all the energy, conversations, and new connections we made over the past few days.❤️

We saw firsthand how Web3 is evolving — and how TON is leading the charge in Telegram-native innovation.

OpenAD is proud to be building alongside some of the boldest projects in the space.

🤩Huge thanks to everyone who visited our booth, joined our panel, and supported us.🤝🤝

This is just the beginning.

Stay tuned.


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