1️⃣

Advertising on Telegram is Booming

🚀
Advertising on Telegram is growing fast. OpenAD Protocol is a leading decentralized advertising platform officially recognized by TON.

We’ve tagged 120M+ users and partnered with 200+ advertisers and volume owners, including major Web2 brands like POIZON (Dewu).

2️⃣

Why Choose Third-Party Platforms?

🎯
Like Google Ads, Telegram offers official ad placements.
But for better precision targeting and higher conversion rates, many projects choose third-party platforms.

3️⃣

How OpenAD Delivers Targeted Results

🔍
Third-party platforms—like OpenAD—work with diverse Mini Apps to help advertisers:
✅ Filter traffic by user profiles
✅ Set custom pricing
✅ Target by language & region

➡️ Enabling accurate traffic matching for every campaign.

4️⃣

OpenAD Traffic Growth Model

🔗
Here’s how OpenAD Protocol powers traffic growth through Telegram Mini Apps:
🔹 Volume Owners provide user traffic
🔹 Advertisers get access to high-quality, verified users
🔹 OpenAD ensures:
✔️ Transparent flow
✔️ No user overlap
✔️ Anti-fraud protection

💡 The result? Seamless cash flow between Volume Owners and Advertisers, maximizing value for both sides.


🔗Discover OpenAD
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OpenAD Product & Feature Updates 🔧

We're continuously improving to deliver a more seamless and efficient experience for both advertisers and publishers.

✅ Recently Released

- Admin Panel: Bulk unlinking for ad associations & optimized filtering—making campaign management faster and more intuitive

- Ad Association: Enhanced filter functionality for smoother navigation and quicker operations

🔜 Coming Soon
- Language-based association with intelligent pricing recommendations

- Ad Placement Management: Updated frequency for expected revenue calculations


🔗Discover OpenAD
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🚀 Partnership Announcement 🚀

We’re thrilled to partner with Umy.com — a leading Web3 platform transforming ✈️ travel， 🏨 hotel booking, 🛒 shopping, and more with seamless crypto payments!

Through this traffic exchange collaboration, OpenAD and Umy will drive real user growth and unlock new monetization opportunities for both communities.

Through traffic exchange, both sides will accelerate user growth and create more value for Web3 users.

Explore Umy

mini app👉 https://t.me/umy_official_bot/app
Umy bot👉 https://t.me/umy_official_bot

And stay tuned for more updates! 🚀

🔗Discover OpenAD
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📊 Conversion rates matter

In the TON ecosystem, ad performance depends on ad format and user targeting.

👉 Average conversion rates for Mini App ads:
Banner Ads: 1% ~ 2.5%
Interactive Ads: 1.5% ~ 3%

From ad display to retention, precision targeting makes all the difference.

Want deeper insights?

📄 Read the full report → https://drive.google.com/file/d/1PcD59CrFJBqMKjviHB9HSW4rOAk4x_y5/view?usp=drive_link

🔎 Read on the Medium → https://medium.com/@openad.protocol/openad-x-ton-society-lite-report-insights-on-ton-mini-app-user-profiles-and-traffic-growth-a6776ea778e4



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TON Mini Apps are booming—but growth is cooling off.

Between June 2024 and February 2025, TON Mini Apps grew by 1,003%, jumping from 325 to 3,588.

But while the total numbers soared, monthly growth has cooled from 130% to 9%.

What’s next?

Quality > quantity.

Projects need better user acquisition and retention strategies to stand out.


🔎 Explore user profiles and traffic growth strategies in our latest TON Mini App report →
https://drive.google.com/file/d/1PcD59CrFJBqMKjviHB9HSW4rOAk4x_y5/view?usp=drive_link


🔗Discover OpenAD
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We're thrilled to team up with @MatchID_AI as our newest partner!

A leading provider for seamlessly connecting multiple blockchains, wallets, DIDs, and Web2 accounts -

MatchID offers a secure, verifiable identity solution that works across Web3.🚀

Together, we're driving high-quality traffic and growth to our network. 🤝

Log in, tap in, and win! 🔑


🔗Discover OpenAD
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📢 Looking for real performance in the TON ecosystem?

We’re now open to advertisers — with 200+ top-tier publishers already onboard and campaigns delivering results.

📈 Recent highlights:

🔹ROI > 2.5x for top clients like POIZON
🔹Up to 8% conversion on interactive ads
🔹120M+ tagged users for precise targeting
🔹Multi-format ads: Banner& Interactive

🔍 More insights from our Lite Report with TON Society 📎



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🚨 OpenAD x TON Society Lite Report

Insights on TON Mini App User Profiles & Traffic Growth Strategies

Telegram Mini Apps are gaining serious momentum—here’s what the data shows: 📊

📈 500M+ MAUs

👛 32M wallets activated

🎮 90%+ of top apps are GameFi

🌏 55%+ of traffic comes from Asia

🌍 Top regions: Nigeria, Vietnam, US, India

🗣 Top languages: English, Vietnamese, Chinese, Persian, Russian

🔎 Want to dive deeper into user profiles & traffic strategies?

📄 Read the full report on Medium

OpenAD — fueling real growth across TON and beyond. 🔥


🔗Discover OpenAD
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One of our exchange allies. 🙌

Watch what HashCats is doing -
it’s not your average NFT drop.

Check it out:👇

https://t.me/hash_cats/672


NFT game strong, unlike your portfolio.

Some say blue chips are dead. Others say NFTs are just pics. We say: Hashcats NFTs = TGE gold standard 🏆

🎯 Up to +99% TGE boost (best NFT counts)
💸 100% SP cashback + up to 500 SP bonus
🎮 Instant game tokens on mint
📈 Built-in boosters: taps, farming, income & more
🎰 Rarity = bigger rewards. VIP perks unlocked.
💥 Boosters stack. Mint 1? Cute. Mint many? OP.

You in or still coping?

📢 Official Announcement

We’re thrilled to welcome @PingameOfficial 🤝 — the first DePIN Gaming infrastructure — as our newest partner on OpenAD.

💻🎮💰 PING is setting a new standard in the digital landscape, offering a dynamic platform where users can seamlessly integrate gaming, mining, and computing power sharing into their daily lives.

🚀 OpenAD will empower their growth with precise, scalable traffic solutions tailored for real user acquisition.

🌐 Learn more: https://pingame.io


🔗Discover OpenAD
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🎙 Just published -

Full recap of OpenAD x TON Society Twitter Live!

From 10 years of ad experience to the latest insights in the TON ecosystem, here’s what we covered:

1️⃣ The Web3 journey of a 10-year OG team
2️⃣ How OpenAD drives growth for 500+ MiniApps
3️⃣ Key findings from our Telegram MiniApp research
4️⃣ CPW, ad performance & the future of Web3 advertising

🔗 Read the full article on 👉🏻 Medium
👀 Check out the recap on 👉🏻Youtube


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Come hang with OpenAD at booth Z7 — we’ll be here both Tuesday & Wednesday!🫡 @香港Web3嘉年華 🇭🇰

Register to get the free entrance: https://lu.ma/bs1dxf5m

Grab some cool swag, chat with our team, and explore what’s possible with TON advertising.🎉

Don’t miss our Main Stage panel at 11:50 AM tomorrow, where we’ll dive into the future of Mini Games on TON!❤️

Venue: HKCEC Hall 5BCDE, Hong Kong


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We shared some quick thoughts on traffic trends during the #TON panel yesterday 👇 Thanks for having us!

🔵➡️ As a traffic protocol, we're among the most sensitive to shifts in user behavior across the TON ecosystem.

🔵➡️ What we're seeing now is a clear transition—from mini-games with simple mechanics to projects with deeper game logic or DeFi elements.

🔵➡️ Despite some fluctuations, overall traffic remains strong. The ecosystem is still vibrant, with new movements happening every day.

🔵➡️ We’ve observed not only Web3-native teams but also more mature Web2 and Web2.5 teams starting to enter the space.

🔵➡️ This shift brings opportunity. As mentioned on the panel, in-app advertising is key for sustainable monetization and long-term user retention.

🔵➡️ It's not just a business model—it's infrastructure.

🔵➡️ We're confident in the ecosystem and committed to building the foundational layer it needs to grow. 💪



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