TON Mini Apps are redefining Web3 engagement.

DeFi leads, but GameFi’s rapid growth is creating new ad opportunities.

Our insights reveal:

👉🏻 500M+ MAUs – Over half of Telegram’s users engage with Mini Apps.
👉🏻 32M wallets activated – 39X growth since Sept 2023, driven by Telegram Wallet.
👉🏻 GameFi surging – OpenAD data shows rising user interaction, unlocking new ad opportunities.

What sets us apart?

✅ Beyond listings – We analyze real user engagement.
✅ Traffic intelligence – Tracking interactions, not just impressions.
✅ Ad data – Connecting advertisers to high-value audiences.

🔍The takeaway?

With GameFi adoption surging, advertisers need to rethink where they deploy budgets. Are you targeting where the users are?


🔗Discover OpenAD
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User acquisition in the TON ecosystem remains complex.

OpenAD simplifies it—connecting Mini Apps, mobile, and web apps to verified, high-quality users through a decentralized ad network.

📊 TON Mini Apps today:
- 90%+ are GameFi projects
- 5% are wallets & tools
- 5% fall into other categories

What we offer:
✅No user overlap
✅Anti-fraud protection
✅Transparent, verifiable tracking

OpenAD connects volume owners and advertisers to enable sustainable growth across the TON ecosystem.

🚀Ready to scale? Contact us now.


🔗Discover OpenAD
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OpenAD × Btok : A Powerful Synergy for Growth

Two platforms

One shared vision -

Driving quality user growth in Web3. 🤝

In the digital world, success isn’t just about growing alone—it’s about building together. That’s why OpenAD and Btok are teaming up to boost traffic and grow Web3. 🌐

Integrating Btok enables a two-way flow of quality traffic 🔄, boosting exposure for both sides.

More opportunities, stronger engagement, and a mutually beneficial ecosystem. 🫂

Learn more about Btok


🔗Discover OpenAD
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1️⃣

Advertising on Telegram is Booming

🚀
Advertising on Telegram is growing fast. OpenAD Protocol is a leading decentralized advertising platform officially recognized by TON.

We’ve tagged 120M+ users and partnered with 200+ advertisers and volume owners, including major Web2 brands like POIZON (Dewu).

2️⃣

Why Choose Third-Party Platforms?

🎯
Like Google Ads, Telegram offers official ad placements.
But for better precision targeting and higher conversion rates, many projects choose third-party platforms.

3️⃣

How OpenAD Delivers Targeted Results

🔍
Third-party platforms—like OpenAD—work with diverse Mini Apps to help advertisers:
✅ Filter traffic by user profiles
✅ Set custom pricing
✅ Target by language & region

➡️ Enabling accurate traffic matching for every campaign.

4️⃣

OpenAD Traffic Growth Model

🔗
Here’s how OpenAD Protocol powers traffic growth through Telegram Mini Apps:
🔹 Volume Owners provide user traffic
🔹 Advertisers get access to high-quality, verified users
🔹 OpenAD ensures:
✔️ Transparent flow
✔️ No user overlap
✔️ Anti-fraud protection

💡 The result? Seamless cash flow between Volume Owners and Advertisers, maximizing value for both sides.


🔗Discover OpenAD
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OpenAD Product & Feature Updates 🔧

We're continuously improving to deliver a more seamless and efficient experience for both advertisers and publishers.

✅ Recently Released

- Admin Panel: Bulk unlinking for ad associations & optimized filtering—making campaign management faster and more intuitive

- Ad Association: Enhanced filter functionality for smoother navigation and quicker operations

🔜 Coming Soon
- Language-based association with intelligent pricing recommendations

- Ad Placement Management: Updated frequency for expected revenue calculations


🔗Discover OpenAD
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🚀 Partnership Announcement 🚀

We’re thrilled to partner with Umy.com — a leading Web3 platform transforming ✈️ travel， 🏨 hotel booking, 🛒 shopping, and more with seamless crypto payments!

Through this traffic exchange collaboration, OpenAD and Umy will drive real user growth and unlock new monetization opportunities for both communities.

Through traffic exchange, both sides will accelerate user growth and create more value for Web3 users.

Explore Umy

mini app👉 https://t.me/umy_official_bot/app
Umy bot👉 https://t.me/umy_official_bot

And stay tuned for more updates! 🚀

🔗Discover OpenAD
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📊 Conversion rates matter

In the TON ecosystem, ad performance depends on ad format and user targeting.

👉 Average conversion rates for Mini App ads:
Banner Ads: 1% ~ 2.5%
Interactive Ads: 1.5% ~ 3%

From ad display to retention, precision targeting makes all the difference.

Want deeper insights?

📄 Read the full report → https://drive.google.com/file/d/1PcD59CrFJBqMKjviHB9HSW4rOAk4x_y5/view?usp=drive_link

🔎 Read on the Medium → https://medium.com/@openad.protocol/openad-x-ton-society-lite-report-insights-on-ton-mini-app-user-profiles-and-traffic-growth-a6776ea778e4



🔗Discover OpenAD
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TON Mini Apps are booming—but growth is cooling off.

Between June 2024 and February 2025, TON Mini Apps grew by 1,003%, jumping from 325 to 3,588.

But while the total numbers soared, monthly growth has cooled from 130% to 9%.

What’s next?

Quality > quantity.

Projects need better user acquisition and retention strategies to stand out.


🔎 Explore user profiles and traffic growth strategies in our latest TON Mini App report →
https://drive.google.com/file/d/1PcD59CrFJBqMKjviHB9HSW4rOAk4x_y5/view?usp=drive_link


🔗Discover OpenAD
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We're thrilled to team up with @MatchID_AI as our newest partner!

A leading provider for seamlessly connecting multiple blockchains, wallets, DIDs, and Web2 accounts -

MatchID offers a secure, verifiable identity solution that works across Web3.🚀

Together, we're driving high-quality traffic and growth to our network. 🤝

Log in, tap in, and win! 🔑


🔗Discover OpenAD
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📢 Looking for real performance in the TON ecosystem?

We’re now open to advertisers — with 200+ top-tier publishers already onboard and campaigns delivering results.

📈 Recent highlights:

🔹ROI > 2.5x for top clients like POIZON
🔹Up to 8% conversion on interactive ads
🔹120M+ tagged users for precise targeting
🔹Multi-format ads: Banner& Interactive

🔍 More insights from our Lite Report with TON Society 📎



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🚨 OpenAD x TON Society Lite Report

Insights on TON Mini App User Profiles & Traffic Growth Strategies

Telegram Mini Apps are gaining serious momentum—here’s what the data shows: 📊

📈 500M+ MAUs

👛 32M wallets activated

🎮 90%+ of top apps are GameFi

🌏 55%+ of traffic comes from Asia

🌍 Top regions: Nigeria, Vietnam, US, India

🗣 Top languages: English, Vietnamese, Chinese, Persian, Russian

🔎 Want to dive deeper into user profiles & traffic strategies?

📄 Read the full report on Medium

OpenAD — fueling real growth across TON and beyond. 🔥


🔗Discover OpenAD
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One of our exchange allies. 🙌

Watch what HashCats is doing -
it’s not your average NFT drop.

Check it out:👇

https://t.me/hash_cats/672


NFT game strong, unlike your portfolio.

Some say blue chips are dead. Others say NFTs are just pics. We say: Hashcats NFTs = TGE gold standard 🏆

🎯 Up to +99% TGE boost (best NFT counts)
💸 100% SP cashback + up to 500 SP bonus
🎮 Instant game tokens on mint
📈 Built-in boosters: taps, farming, income & more
🎰 Rarity = bigger rewards. VIP perks unlocked.
💥 Boosters stack. Mint 1? Cute. Mint many? OP.

You in or still coping?

📢 Official Announcement

We’re thrilled to welcome @PingameOfficial 🤝 — the first DePIN Gaming infrastructure — as our newest partner on OpenAD.

💻🎮💰 PING is setting a new standard in the digital landscape, offering a dynamic platform where users can seamlessly integrate gaming, mining, and computing power sharing into their daily lives.

🚀 OpenAD will empower their growth with precise, scalable traffic solutions tailored for real user acquisition.

🌐 Learn more: https://pingame.io


🔗Discover OpenAD
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🎙 Just published -

Full recap of OpenAD x TON Society Twitter Live!

From 10 years of ad experience to the latest insights in the TON ecosystem, here’s what we covered:

1️⃣ The Web3 journey of a 10-year OG team
2️⃣ How OpenAD drives growth for 500+ MiniApps
3️⃣ Key findings from our Telegram MiniApp research
4️⃣ CPW, ad performance & the future of Web3 advertising

🔗 Read the full article on 👉🏻 Medium
👀 Check out the recap on 👉🏻Youtube


🔗Discover OpenAD
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