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💯Digital and Social Media Marketing(90% Exam में यहीं से आयेगा)

✅Unit - 1
1. Evolution of Digital Marketing
2. Strategies(types) of Digital Marketing
3. 6s in Digital Marketing
4. Digital Marketing Business Model
5. Digital Consumer & stages of its Journey

✅Unit - 2
1. Six Key Components of Social Media
2. 3I Principle for successful marketing strategies
3. 7D's of Digital marketing
4. Blogging & types of Blog & How to start a Blog & Write a blogpost (topic diya rhega likhne ke lie)
5. Features of Facebook, Instagram, twitter,Youtube,LinkedIn

✅Unit - 3
1. Search Engine Marketing & its steps
2. Mobile Marketing & its Types
3. Video Marketing & Its types & How to develop video marketing strategies
4. SEO & its types
5. Marketing gamification(2 marks)

✅Unit - 4
1. Jay Galbraith star model
2. Digital Leadership & Its principle and characteristics of digital leader
3. Digital Transformation & steps involved in digital transformation
4. Online Reputaton managament

✅Unit - 5
1. Digital Revolution & its timeline
2. 5 Pillars of Digital Transformation
3. Security & Privacy issue in digital marketing
4. Digital Marketing trends in India

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