The "capitalism <-> socialism" opposition seems outdated. I prefer to think in terms of "centralization vs decentralization". Humans have evolved to perform best in small groups of less than 150 people. That's why wherever there's centralization and excessive hierarchy, there's inefficiency and underutilized human potential. Capitalist monopolies and socialist dictatorships are equally bad.

In a natural environment, every small community is able to produce an outstanding leader and an independent thinker. In today's world of trillion-dollar monopolies and bloated governments, the potential of hundreds of millions of people is suppressed by the limitations imposed by our artificial societal structures.

That is the reason why tens of thousands of people working at big corporations such as Facebook have failed to keep up with what our small team at Telegram has been implementing. That’s also the reason why countries like Russia fail to generate and retain global brands in their jurisdictions. Genuine creativity is rare in organizations and societies built on excessive hierarchies and lack of personal autonomy.

Why users shouldn’t worry about ads on Telegram

I read an article that cautioned users from switching to Telegram from other apps, because "Telegram is going to introduce ads". This is misleading for at least 3 reasons:

1. There will be no ads in chats on Telegram. Users who rely on Telegram as a messaging app, not a social network, will never see ads. Private chats and group chats are and will always be ad-free. As I outlined in December, ads are being considered only in large one-to-many channels (like this one), which do not exist in any other messaging app. So users ditching older apps for Telegram won’t increase the number of ads in their lives.

2. User data will not be used to target ads. We believe that collecting private data from users to target ads the way WhatsApp-Facebook do is immoral. We like the approach of privacy-conscious services like DuckDuckGo: monetizing services without collecting information about users. So if we introduce ads in one-to-many-channels, they will be contextual – based on the topic of the channel, not targeted based on any user data.

3. We are fixing ads that are already here. In most markets, content creators on Telegram already monetize their content by selling promotional posts in their channels. This is a chaotic market with multiple third-party ad networks pushing intrusive ads that create a negative user experience. We want to fix this situation by offering a privacy-conscious alternative for channel owners.

Users will be able to opt out of ads, but I do think that privacy-conscious ads are a good way for channel owners to monetize their efforts – as an alternative to donations or subscriptions, which we are also working to offer them.

Our end goal is to establish a new class of content creators – one that is financially sustainable and free to choose the strategy that is best for their subscribers. Traditional social networks have exploited users and publishers for far too long with excessive data collection and manipulative algorithms. It’s time to change this.