Market sub-divided on the basis of behavioural characteristics is called

What is mass marketing?

Which concept of marketing is based on the assumption that superior products sell themselves?

 In broader sense, marketing communication includes

Which element of the promotion mix do wholesalers generally apply to obtain their promotional objective?

Who has given ‘fourteen Principles of Management’?

Present value of future earnings is a model of Human Resources Accounting suggested by

What is M.B.O?