3. Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and _ .
a. Market-level pricing
b. Market-competitive pricing c.Market-skimming pricing d. Market-price lining

4. In the maturity phase of the PLC, a marketing manager should consider:
dropping the product and moving on to the next product winner.
A)Modifying the market, product, and B)marketing mix. C)Expanding R & D. D)Pricing to penetrate the market.

5. The stage of the PLC characterized by overcapacity, greater competition, and the eventual elimination of weaker competitors is called the:
A)Decline stage.
B)Introduction stage. C)Growth stage. D)Maturity stage.

6. Which of the product is in the decline stage of PLC?
A)HD TVs
B)Tata Salt C)I- phone D)Music CDs

7. Which of the following is not a type of decision usually made during the product development stage?
A)Branding
B)Product positioning C)Packaging D)Product screening

8. All of the following are different ways a firm can obtain new products, except which one?

9. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:
A)new products.
B)concept products. C)altered products. D)supplemental products.

10. To create successful new products, a company must understand consumers, markets, & competitors and:

Q. 1 A negative reaction to a mediated communication is described as:

Q. 2 The launch of satellite channel by IGNOU on 26 th January 2003 for technological education for the growth and development of distance education is:

Q. 3 Which of the following is not a Fundamental Right?

Q. 4 The Lok - Sabha can be dissolved before the expiry of its normal five year term by:

Q. 6 In which year the value per tin was minimum?

Q. 7 What was the difference between the tins exported in 1997 and 1998?

Q. 8 What was the approximate percentage increase in export
value from 1995 to 1999?

Q. 9 What was the percentage drop in export quantity from 1995 to 1996?

Q. 10 If in 1998, the tins were exported at the same rate per tin as that in 1997, what would be the value (in crores of rupees) of export in 1998?

Q. 1 The democratic spirit of Indian constitution is upheld by the values of :