5. Economists who developed the Indifference Curve Analysis are –
a) Hicks and Allen,
b) Hicks and Marshall, c) Samuelson and Robinson, d) Hicks and Robinson.
a) Hicks and Allen,
b) Hicks and Marshall, c) Samuelson and Robinson, d) Hicks and Robinson.
Anonymous Quiz
31%
A
31%
B
29%
C
10%
D
7.All money costs can be regarded as –
a) Social costs,
b) Implicit costs, c) Explicit costs, d) Real costs.
a) Social costs,
b) Implicit costs, c) Explicit costs, d) Real costs.
Anonymous Quiz
20%
A
31%
B
16%
C
33%
D
8. Price discrimination will not be a good approach for –
a) Railway company,
b) Electric supply company, c) FMCG company, d) Mobile company.
a) Railway company,
b) Electric supply company, c) FMCG company, d) Mobile company.
Anonymous Quiz
30%
A
23%
B
29%
C
18%
D
9. Which one is not the stage of product life cycle?
a) introduction,
b) Increase, c) Decline, d) Saturation.
a) introduction,
b) Increase, c) Decline, d) Saturation.
Anonymous Quiz
13%
A
42%
B
19%
C
26%
D
10. LAC curve is –
a) U shaped and less pronounced,
b) U shaped and more pronounced, c) U shaped only, d) Intersecting SAC curve.
a) U shaped and less pronounced,
b) U shaped and more pronounced, c) U shaped only, d) Intersecting SAC curve.
Anonymous Quiz
24%
A
35%
B
29%
C
12%
D
1. Good marketing is no accident, but a result of careful planning and .
A.execution
B.selling C.strategies D.research
A.execution
B.selling C.strategies D.research
Anonymous Quiz
30%
A
20%
B
28%
C
22%
D
2. Marketing management is .
Anonymous Quiz
12%
managing the marketing process
19%
Monitoring the profitability of the company’s products and services
43%
art&sci of choosing target markets getting, keeping, growing customers through creating, deliverin
26%
Developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
A.An image
B.A service C.A good D.An idea
A.An image
B.A service C.A good D.An idea
Anonymous Quiz
12%
A
64%
B
9%
C
15%
D
4. Marketers often use the term to cover various groupings of customers.
A.People
B.buying power C. Demographic segment D.Market
A.People
B.buying power C. Demographic segment D.Market
Anonymous Quiz
14%
A
19%
B
53%
C
13%
D
5. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
A.Production
B.selling C.marketing D.Holistic marketing
A.Production
B.selling C.marketing D.Holistic marketing
Anonymous Quiz
17%
A
34%
B
20%
C
29%
D
8. If actual performance exceeds the expected performance of the product, Then customer is
A.Satisfied
B.Dissatisfied C.Delighted D.Neutra
A.Satisfied
B.Dissatisfied C.Delighted D.Neutra
Anonymous Quiz
43%
A
19%
B
33%
C
5%
D
7. The buying process starts when the buyer recognizes a .
A.Product
B.an advertisement for the product C.a salesperson from a previous visit D.problem or need
A.Product
B.an advertisement for the product C.a salesperson from a previous visit D.problem or need
Anonymous Quiz
14%
A
31%
B
16%
C
39%
D
6. .Which of the following would be the best illustration of a subculture?
A.A religion.
B.A group of close friends. C.Your university. D.Your occupation.
A.A religion.
B.A group of close friends. C.Your university. D.Your occupation.
Anonymous Quiz
32%
A
31%
B
24%
C
12%
D
9. Bread and milk are which kind of products?
A.Specialty Products
B.Convenience products C.Shopping products D.Unsought products
A.Specialty Products
B.Convenience products C.Shopping products D.Unsought products
Anonymous Quiz
16%
A
55%
B
14%
C
14%
D
10. Parents buy toys for their children act as in the buying process.
A.Decider
B.Buyer C.Maintainer D.All of the above
A.Decider
B.Buyer C.Maintainer D.All of the above
Anonymous Quiz
11%
A
20%
B
12%
C
57%
D
Q. 1 Discussion Method can be used when:
Anonymous Quiz
16%
The topic is very difficult
11%
The topic is easy
18%
The topic is difficult
55%
All of the above
Q. 2 Which of the following is a teaching aid?
Anonymous Quiz
9%
Working Model of Wind Mill
8%
Tape Recorder
8%
16mm Film Projector
75%
All the above