Which of the following has refined Maslow’s theory of motivation by proposing a hierarchy of three needs?
(A) MeClelland (B) Aldorfer (C) Herzburg (D) Vroom
(A) MeClelland (B) Aldorfer (C) Herzburg (D) Vroom
Anonymous Quiz
20%
A
24%
B
47%
C
9%
D
Which segmentation approach is the most compatible with the spirit of the marketing concept?
(A) Benefit sought (B) Income (C) Social class (D) Family size
(A) Benefit sought (B) Income (C) Social class (D) Family size
Anonymous Quiz
32%
A
27%
B
30%
C
11%
D
The description of a product’s quality, features, style, brand name and packaging identifiers the
(A) Actual product (B) Augmented product (C) Core product (D) Tangible product
(A) Actual product (B) Augmented product (C) Core product (D) Tangible product
Anonymous Quiz
41%
A
21%
B
19%
C
19%
D
Which form of retail outlet has the highest operating costs?
(A) Super market (B) Consumer co-operative store (C) Department store (D) Retail chain store
(A) Super market (B) Consumer co-operative store (C) Department store (D) Retail chain store
Anonymous Quiz
39%
A
14%
B
20%
C
26%
D
In India, which pricing practice is not permissible?
(A) Penetrating pricing (B) Skimming pricing (C) Predatory pricing (D) None of the above
(A) Penetrating pricing (B) Skimming pricing (C) Predatory pricing (D) None of the above
Anonymous Quiz
16%
A
23%
B
45%
C
17%
D
Venture capital financing at starting stage is generally not done through
(A) Debt instruments (B) Deep discount bonds (C) Equity shares (D) Conditional loans
(A) Debt instruments (B) Deep discount bonds (C) Equity shares (D) Conditional loans
Anonymous Quiz
19%
A
34%
B
26%
C
21%
D
Q. 1 In 2015 approximately what percent of total revenue came from books?
Anonymous Quiz
22%
45%
48%
55%
20%
35%
10%
25%
Q. 2 The number of years in which there was an increase in revenue from at least two categories of items is
Anonymous Quiz
10%
0
34%
1
43%
2
13%
3
Q. 3 If the year 2016 were to show the same growth in terms of total sales revenue as the year 2015 over the year 2014 then the revenue in the year 2016 must be approximately
Anonymous Quiz
14%
194 lakh
41%
187 lakh
31%
172 lakh
14%
177 lakh
Q. 1 which product shows the maximum percentage increases in price over the period?
Anonymous Quiz
42%
Saw timber
26%
Plywood
25%
Log
7%
None of these
Q. 2 What is the maximum percentage increases in price per cubic meter of log?
Anonymous Quiz
21%
6
27%
12
37%
18
15%
20
Q. 3 In which year the prices of two products increased and that of the third increased?
Anonymous Quiz
9%
2000
42%
2002
26%
2003
23%
2006
Q. 1 In which year the quality of engineering goods export was maximum?
Anonymous Quiz
16%
2005
65%
2006
13%
2004
6%
2007
Q. 2 In which year the value of engineering goods decreased by 50 percent compared to the previous year?
Anonymous Quiz
19%
2004
42%
2007
33%
2005
6%
2006
Q. 3 In which year the quality of exports was 100 percent higher than the quality of previous year?
Anonymous Quiz
9%
2004
32%
2005
46%
2006
13%
2007