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Clickstar прекращает работу
Clickstar закрывается. Легендарная пуш-сеть прекращает закуп трафика с 1 августа, полная остановка — 20 августа.
Сетка работала почти 8 лет и была одним из лучших источников качественного трафика на Россию и СНГ. Сейчас пуш-трафик стал слишком ботовым из-за гугловских банов на скрипты сбора.
Что это означает для арбитражников — разбираемся в ста…
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Clickstar закрывается. Легендарная пуш-сеть прекращает закуп трафика с 1 августа, полная остановка — 20 августа.
Сетка работала почти 8 лет и была одним из лучших источников качественного трафика на Россию и СНГ. Сейчас пуш-трафик стал слишком ботовым из-за гугловских банов на скрипты сбора.
Что это означает для арбитражников — разбираемся в ста…
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The physio whose customers used the wrong words
Meet a physiotherapist in Dublin who ranked well for 'physiotherapist' but vanished for the searches that matched her real specialty — 'sports injury rehab,' 'sciatica treatment,' 'post-surgery physio.' She did all of those, expertly. Google just didn't know.
We read through her reviews. Lovely, all of them. And almost identical: 'so professional,' 'really helped me,' 'highly recommend.' Warm, generic, and empty of the specific terms she needed associated with her listing.
Review text is a relevance signal — Google reads the words your customers use and ties them to your business, even surfacing them as justifications. If every review says 'professional' and none says 'sciatica,' you can't rank for sciatica through reviews.
We changed the ask. Instead of 'please leave a review,' staff prompted: 'It'd help us if you mention what we treated you for.' Gentle nudge, customer's own words.
For a few weeks the new reviews trickled in slowly and nothing shifted.
Then the specific terms accumulated. Reviews naming 'sciatica' and 'sports injury' pulled her into those searches; she began surfacing for 'sciatica treatment Dublin.' New patients rose from 14 to 29 a month, skewed toward her higher-value specialties.
The lesson: guide reviewers to name what you actually did — the words your customers write become the searches you can rank for.
Meet a physiotherapist in Dublin who ranked well for 'physiotherapist' but vanished for the searches that matched her real specialty — 'sports injury rehab,' 'sciatica treatment,' 'post-surgery physio.' She did all of those, expertly. Google just didn't know.
We read through her reviews. Lovely, all of them. And almost identical: 'so professional,' 'really helped me,' 'highly recommend.' Warm, generic, and empty of the specific terms she needed associated with her listing.
Review text is a relevance signal — Google reads the words your customers use and ties them to your business, even surfacing them as justifications. If every review says 'professional' and none says 'sciatica,' you can't rank for sciatica through reviews.
We changed the ask. Instead of 'please leave a review,' staff prompted: 'It'd help us if you mention what we treated you for.' Gentle nudge, customer's own words.
For a few weeks the new reviews trickled in slowly and nothing shifted.
Then the specific terms accumulated. Reviews naming 'sciatica' and 'sports injury' pulled her into those searches; she began surfacing for 'sciatica treatment Dublin.' New patients rose from 14 to 29 a month, skewed toward her higher-value specialties.
The lesson: guide reviewers to name what you actually did — the words your customers write become the searches you can rank for.
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Facebook запретил рекламу онлайн-казино Mr Vegas
Британский ASA запретил рекламу казино Mr Vegas из-за «слишком милых» мультяшных животных в креативах — регулятор счёл, что такой стиль привлекает детей, в том числе через Facebook. Рекламодатель запустил кампанию в феврале, бан вышел в июле. Логика регулятора вызывает вопросы: дети неплатёжеспособны, а таргетировать их на гемблинг бессмысленно.
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Британский ASA запретил рекламу казино Mr Vegas из-за «слишком милых» мультяшных животных в креативах — регулятор счёл, что такой стиль привлекает детей, в том числе через Facebook. Рекламодатель запустил кампанию в феврале, бан вышел в июле. Логика регулятора вызывает вопросы: дети неплатёжеспособны, а таргетировать их на гемблинг бессмысленно.
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В Whatsapp скамят пользователей с помощью поддельных никнеймов
WhatsApp запустил никнеймы — и почти сразу начался скам. Мошенники регистрируют имена, похожие на бренды, звёзд и политиков, с минимальными опечатками.
Индия, где 500 млн пользователей WhatsApp, потребовала от Meta объяснений за 3 дня. Meta говорит, что точные совпадения заблокированы — но одна буква в другом месте защиту не триггерит.
Похоже, п…
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WhatsApp запустил никнеймы — и почти сразу начался скам. Мошенники регистрируют имена, похожие на бренды, звёзд и политиков, с минимальными опечатками.
Индия, где 500 млн пользователей WhatsApp, потребовала от Meta объяснений за 3 дня. Meta говорит, что точные совпадения заблокированы — но одна буква в другом месте защиту не триггерит.
Похоже, п…
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Вышел ZCode - аналог Claude code
Вышел ZCode — десктопный аналог Claude Code от разработчиков GLM-5.2. Работает с API от Anthropic, поддерживает SSH-деплой на сервер, в том числе Linux.
Вместо пошаговых скриптов — система целеполагания Goal: закидываешь сложный промт, агент сам разбивает задачу и выполняет. Плюс управление через Telegram-бота.
Но главная фича — мультиагентность…
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Вышел ZCode — десктопный аналог Claude Code от разработчиков GLM-5.2. Работает с API от Anthropic, поддерживает SSH-деплой на сервер, в том числе Linux.
Вместо пошаговых скриптов — система целеполагания Goal: закидываешь сложный промт, агент сам разбивает задачу и выполняет. Плюс управление через Telegram-бота.
Но главная фича — мультиагентность…
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The roofer who ranked everywhere and showed up nowhere
Meet a roofer in Leeds who set his service-area radius to 40 miles, certain that bigger meant more leads. On paper he covered half of Yorkshire. In the map pack he was invisible.
The problem wasn't his profile. It was geometry. Google reads a wide service area as a weak signal of where you actually are. When everyone within 40 miles is your customer, Google can't decide whose searches you deserve.
We cut the radius to 12 miles and rewrote his GBP description to name three neighbourhoods, not a county. We pointed his citations at one address, consistently.
Three weeks in, nothing moved. Then the local pack started treating him like a local.
By week seven he ranked top-three for 'roof repair' across the inner suburbs he'd quietly given up on. Calls went from 9 a week to 31. He turned down two jobs in August for the first time in his career.
The lesson: a service area is a claim, not a wish. Claim the ground you can defend, and Google rewards you for the focus.
Meet a roofer in Leeds who set his service-area radius to 40 miles, certain that bigger meant more leads. On paper he covered half of Yorkshire. In the map pack he was invisible.
The problem wasn't his profile. It was geometry. Google reads a wide service area as a weak signal of where you actually are. When everyone within 40 miles is your customer, Google can't decide whose searches you deserve.
We cut the radius to 12 miles and rewrote his GBP description to name three neighbourhoods, not a county. We pointed his citations at one address, consistently.
Three weeks in, nothing moved. Then the local pack started treating him like a local.
By week seven he ranked top-three for 'roof repair' across the inner suburbs he'd quietly given up on. Calls went from 9 a week to 31. He turned down two jobs in August for the first time in his career.
The lesson: a service area is a claim, not a wish. Claim the ground you can defend, and Google rewards you for the focus.
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Cloudeflare грозит Google блокировкой трафика
Cloudflare объявил: с 15 сентября 2026 года ИИ-краулеры будут заблокированы по умолчанию на всех сайтах с рекламой — включая Googlebot, Applebot и Bingbot.
Главная претензия — к Google: один и тот же бот индексирует страницы и собирает данные для обучения нейросетей, что даёт поисковику нечестное преимущество.
Но есть нюанс, который меняет всю к…
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Cloudflare объявил: с 15 сентября 2026 года ИИ-краулеры будут заблокированы по умолчанию на всех сайтах с рекламой — включая Googlebot, Applebot и Bingbot.
Главная претензия — к Google: один и тот же бот индексирует страницы и собирает данные для обучения нейросетей, что даёт поисковику нечестное преимущество.
Но есть нюанс, который меняет всю к…
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Гайд: как заработать первые деньги на Pornhub
Pornhub — самый посещаемый адалт-сайт в мире, и на нём действительно можно зарабатывать. Но схема устроена иначе, чем кажется.
Автор залил ролики, набрал 16 000 просмотров — и получил 47 центов встроенной монетизации. Реальные деньги были в другом.
Есть нюансы с верификацией, голосом в роликах и законодательством РФ, которые ломают большинство с…
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Pornhub — самый посещаемый адалт-сайт в мире, и на нём действительно можно зарабатывать. Но схема устроена иначе, чем кажется.
Автор залил ролики, набрал 16 000 просмотров — и получил 47 центов встроенной монетизации. Реальные деньги были в другом.
Есть нюансы с верификацией, голосом в роликах и законодательством РФ, которые ломают большинство с…
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The HVAC company hiding in the wrong aisle
Meet an HVAC firm in Phoenix that did furnace repair, AC installs, and emergency call-outs equally. Their Google Business Profile listed one primary category: 'HVAC contractor.' Reasonable. Also a quiet disaster.
In summer, nobody searches 'HVAC contractor.' They search 'AC repair near me' and 'air conditioning service.' Google ranks the map pack category by category, and our client wasn't even entered in the races that mattered.
We kept the primary, then added nine secondary categories: air conditioning repair service, furnace repair service, heating contractor, and so on. Each one is a separate doorway into a separate set of searches.
For two weeks the dashboard looked identical. Categories aren't an overnight lever.
Then the impressions chart fanned out like a hand of cards. They started appearing for 32 query types they'd been locked out of.
Direction requests doubled. Calls rose 47 percent across the cooling season, with zero new reviews and no spend.
The lesson: your primary category picks one fight. Your secondary categories enter you in all the others.
Meet an HVAC firm in Phoenix that did furnace repair, AC installs, and emergency call-outs equally. Their Google Business Profile listed one primary category: 'HVAC contractor.' Reasonable. Also a quiet disaster.
In summer, nobody searches 'HVAC contractor.' They search 'AC repair near me' and 'air conditioning service.' Google ranks the map pack category by category, and our client wasn't even entered in the races that mattered.
We kept the primary, then added nine secondary categories: air conditioning repair service, furnace repair service, heating contractor, and so on. Each one is a separate doorway into a separate set of searches.
For two weeks the dashboard looked identical. Categories aren't an overnight lever.
Then the impressions chart fanned out like a hand of cards. They started appearing for 32 query types they'd been locked out of.
Direction requests doubled. Calls rose 47 percent across the cooling season, with zero new reviews and no spend.
The lesson: your primary category picks one fight. Your secondary categories enter you in all the others.
The plumber chasing a keyword that doesn't exist
Meet a plumber in Austin obsessed with ranking for 'plumber near me.' He paid a freelancer to stuff it into his GBP, his homepage, his alt text. It did nothing, because 'near me' is not a place you can target.
'Near me' is Google's word, not the user's intent. The phrase gets rewritten in real time to 'plumber in 78704' based on the searcher's location. You don't win 'near me.' You win the proximity calculation behind it.
We stripped every literal 'near me' from his site and instead built genuine location depth: a real street address, an embedded map, and three landing pages for the three districts he actually served.
Week one, two, three: flat. He nearly fired us.
Then the proximity signals matured and his pin started winning the radius around each of those districts.
He went from page-two obscurity to top-three in all three areas. Emergency call-outs, his highest-margin work, jumped 41 percent.
The lesson: you don't optimise for 'near me.' You optimise for being genuinely, provably near.
Meet a plumber in Austin obsessed with ranking for 'plumber near me.' He paid a freelancer to stuff it into his GBP, his homepage, his alt text. It did nothing, because 'near me' is not a place you can target.
'Near me' is Google's word, not the user's intent. The phrase gets rewritten in real time to 'plumber in 78704' based on the searcher's location. You don't win 'near me.' You win the proximity calculation behind it.
We stripped every literal 'near me' from his site and instead built genuine location depth: a real street address, an embedded map, and three landing pages for the three districts he actually served.
Week one, two, three: flat. He nearly fired us.
Then the proximity signals matured and his pin started winning the radius around each of those districts.
He went from page-two obscurity to top-three in all three areas. Emergency call-outs, his highest-margin work, jumped 41 percent.
The lesson: you don't optimise for 'near me.' You optimise for being genuinely, provably near.
The clinic competing against its own ghost
Meet a physio clinic in Manchester that had ranked well for years, then quietly slid to position five with no explanation. No penalty, no algorithm drama. Just decay.
The culprit was a ghost. When they'd moved offices in 2019, a duplicate Google listing for the old address was never closed. Two pins, same business, splitting their authority between them like a divided inheritance.
Reviews landed on the old listing. Citations pointed at the dead address. Every signal was being cut in half, and the live profile was starving.
We found the duplicate, claimed it, and merged it into the active profile. Tedious, unglamorous, no creativity involved.
For ten days the rankings didn't budge. Merges take time to settle.
Then the consolidated authority hit the live pin like a transfusion, and it surged.
They reclaimed position one for 'physiotherapist' in their district within a month. Bookings rose 29 percent. They'd been bleeding leads to a version of themselves that no longer existed.
The lesson: a duplicate listing isn't a harmless copy. It's a competitor wearing your name.
Meet a physio clinic in Manchester that had ranked well for years, then quietly slid to position five with no explanation. No penalty, no algorithm drama. Just decay.
The culprit was a ghost. When they'd moved offices in 2019, a duplicate Google listing for the old address was never closed. Two pins, same business, splitting their authority between them like a divided inheritance.
Reviews landed on the old listing. Citations pointed at the dead address. Every signal was being cut in half, and the live profile was starving.
We found the duplicate, claimed it, and merged it into the active profile. Tedious, unglamorous, no creativity involved.
For ten days the rankings didn't budge. Merges take time to settle.
Then the consolidated authority hit the live pin like a transfusion, and it surged.
They reclaimed position one for 'physiotherapist' in their district within a month. Bookings rose 29 percent. They'd been bleeding leads to a version of themselves that no longer existed.
The lesson: a duplicate listing isn't a harmless copy. It's a competitor wearing your name.