"If you're looking for the one big failure, the dramatic story with a clean lesson at the end, I'm going to disappoint you. I don't have one. I have many."

The story doesn't end on the magazine cover. Continue reading the remarkable journey of Ethiopis Tadesse.

Read more: https://linkupaddis.com/app/articles/525

@linkuppremium

Rahel Yohannes has passed away at 79, closing a voice that quietly shaped Ethiopia’s everyday soundtrack for decades. What song of hers stays with you the most?

LinkUp Premium is giving you a free article to enjoy today, so click the link below!

https://telegra.ph/Rahel-Yohannes-The-Voice-That-Never-Needed-Introduction-07-08

@linkuppremium

LinkUp is now everywhere

We are thrilled to announce that we are now fully multi-platform. Alongside our Andriod app you can now access Linkup Premium directly from the web.

We believe that staying connected should be effortless. That’s why we’ve taken LinkUp Premium to the next level.

Head over to your browser and experience LinkUp everywhere.

https://web.linkupaddis.com

@linkupaddis

For the next 4 weeks, we'll be putting our community to test with weekly challenges.

Get the answers right, stay consistent, and you could be one of 25 winners to enjoy FREE LinkUp Premium for an entire year.

Are you ready? The first challenge drops soon.

Visit our website: https://web.linkupaddis.com

@linkuppremium

In honor of our 8th anniversary since we dropped our very first magazine, we’re kicking things off with a little trip down memory lane.

Do you remember who was on the cover of Linkup's first-ever magazine edition?

A. Lij Mikael
B. Rophnan
C. Betty G
D. Chelina

Comment your answer below.

@linkuppremium

Who should pay on the first date?

In Addis Ababa, the answer is becoming more complicated than ever. As the cost of living rises, young people are rethinking romance, tradition, and the expectations that come with the bill.

Read our latest feature and join the conversation.

Who do you think should pay?

Read more: https://web.linkupaddis.com/article/529

@linkuppremium

In our July edition of LinkUp Magazine Spotlight, we dive into the incredible visual world of Abener Eyuel. From the vibrant, busy markets of Harar to cinematic, sunset moments in Beto, his street photography captures the deep truths of identity, culture, and everyday life.

Abener's work invites us all to pause, reflect, and find the hidden beauty in ordinary experiences.

Tap the link below to read the full feature

https://linkupaddis.com/app/magazines/linkup-july-2026

@linkupaddis

In our latest interview, Hilina Berta shares the creative vision behind her artistry, the stories that inspire her music, and how she transforms honest emotions into songs that resonate with listeners.

Watch our interview with Hilina Berta and get to know the artist behind the music.

Watch the full interview here: https://web.linkupaddis.com/films/interview-with-hilina-berta

@linkuppremium

Education was meant to level the playing field to ensure that effort, not background, determines success.

But what happens when students from the wealthiest families are 77 times more likely to attend elite universities and secure higher paying careers?

At what point does merit stop measuring ability and start protecting privilege? And where does that leave the 90% hoping education is their only path out of poverty?

Read more: https://web.linkupaddis.com/article/530

@linkuppremium