Two cold hard truths:
1) Buying books and reading books are two very different hobbies.
2) Reading books and applying books are two very different activities.
📚 @LifeChangingBook
1) Buying books and reading books are two very different hobbies.
2) Reading books and applying books are two very different activities.
📚 @LifeChangingBook
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Sunk-cost bias
Sunk-cost bias is the tendency to continue to invest time, money, or energy into something we know is a losing proposition simply because we have already incurred, or sunk, a cost that cannot be recouped. But of course, this can easily become a vicious cycle: the more we invest, the more determined we become to see it through and see our investment pay off. The more we invest in something, the harder it is to let go.
In one study demonstrating the power of the endowment effect, the Nobel Prize–winning researcher Daniel Kahneman and colleagues randomly gave coffee mugs to only half the subjects in an experiment. The first group was asked how much they would be willing to sell their mug for, while the second group was asked what they would be willing to pay for it. It turned out the students who “owned” the mugs refused to sell for less than $5.25, while those without the cups were willing to pay only $2.25 to $2.75. The mere fact of ownership, in other words, caused the mug owners to value the objects more highly and made them less willing to part with them.
(From Greg Mckeown. Essentialism)
📚 @LifeChangingBook
Sunk-cost bias is the tendency to continue to invest time, money, or energy into something we know is a losing proposition simply because we have already incurred, or sunk, a cost that cannot be recouped. But of course, this can easily become a vicious cycle: the more we invest, the more determined we become to see it through and see our investment pay off. The more we invest in something, the harder it is to let go.
In one study demonstrating the power of the endowment effect, the Nobel Prize–winning researcher Daniel Kahneman and colleagues randomly gave coffee mugs to only half the subjects in an experiment. The first group was asked how much they would be willing to sell their mug for, while the second group was asked what they would be willing to pay for it. It turned out the students who “owned” the mugs refused to sell for less than $5.25, while those without the cups were willing to pay only $2.25 to $2.75. The mere fact of ownership, in other words, caused the mug owners to value the objects more highly and made them less willing to part with them.
(From Greg Mckeown. Essentialism)
📚 @LifeChangingBook
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Limbic capitalism
Affecting the limbic system of the brain can be called emotions. Whatever evokes emotion comes across as real.
Thousands of scientists are doing it. Finally, they tell us:
Instead of love, porn movies,
Instead of vitamin food, fat covered in hamburgers,
Followers instead of real friends,
Instead of life tests, video games,
They offered cheap nicotine instead of expensive dopamine (work, creativity).
The more we are slaves to these things, the better for the authors.
No one is trying to enslave us on purpose. There is no conspiracy. The goal is only money, pure capitalism. Limbic capitalism.
It is we who are becoming slaves.
📚 @LifeChangingBook
Affecting the limbic system of the brain can be called emotions. Whatever evokes emotion comes across as real.
Thousands of scientists are doing it. Finally, they tell us:
Instead of love, porn movies,
Instead of vitamin food, fat covered in hamburgers,
Followers instead of real friends,
Instead of life tests, video games,
They offered cheap nicotine instead of expensive dopamine (work, creativity).
The more we are slaves to these things, the better for the authors.
No one is trying to enslave us on purpose. There is no conspiracy. The goal is only money, pure capitalism. Limbic capitalism.
It is we who are becoming slaves.
📚 @LifeChangingBook
❤4👍4
"Limbic capitalism" is a term used to describe a marketing strategy that targets consumers' emotions and desires, rather than focusing solely on the functional features of a product or service. This approach is based on the idea that purchasing decisions are often driven by emotions and the desire for social status or acceptance, rather than rational thought.
The term was coined by Hans-Georg Häusel, a German marketing consultant and author, in his 2007 book "Limbic Capitalism: How to Win the Hearts of Consumers and Form Lasting Relationships". Häusel argues that successful marketing campaigns tap into consumers' limbic system, which is the part of the brain responsible for emotions and motivation.
Limbic capitalism often involves creating a brand image or identity that appeals to consumers' emotions and aspirations, rather than simply promoting the features and benefits of a product. This can include using storytelling, imagery, and other creative techniques to create an emotional connection with consumers.
Critics of limbic capitalism argue that it can lead to manipulative and exploitative marketing tactics, as well as fostering a culture of consumerism and materialism. However, proponents argue that it can be a more effective and engaging way to communicate with consumers, and can ultimately lead to more loyal and satisfied customers.
(CHatGPT)
📚 @LifeChangingBook
The term was coined by Hans-Georg Häusel, a German marketing consultant and author, in his 2007 book "Limbic Capitalism: How to Win the Hearts of Consumers and Form Lasting Relationships". Häusel argues that successful marketing campaigns tap into consumers' limbic system, which is the part of the brain responsible for emotions and motivation.
Limbic capitalism often involves creating a brand image or identity that appeals to consumers' emotions and aspirations, rather than simply promoting the features and benefits of a product. This can include using storytelling, imagery, and other creative techniques to create an emotional connection with consumers.
Critics of limbic capitalism argue that it can lead to manipulative and exploitative marketing tactics, as well as fostering a culture of consumerism and materialism. However, proponents argue that it can be a more effective and engaging way to communicate with consumers, and can ultimately lead to more loyal and satisfied customers.
(CHatGPT)
📚 @LifeChangingBook
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I've read over 300 books.
Here are my top 3 reading tips:
1) Leave your phone in another room before reading and you'll never get distracted again.
2) Follow your curiosity, if you read books that interest you you'll always be interested in reading.
3) Never force yourself…
📚 @LifeChangingBook
Here are my top 3 reading tips:
1) Leave your phone in another room before reading and you'll never get distracted again.
2) Follow your curiosity, if you read books that interest you you'll always be interested in reading.
3) Never force yourself…
📚 @LifeChangingBook
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"When I look back, I am so impressed again with the life-giving power of literature. If I were a young person today, trying to gain a sense of myself in the world, I would do that again by reading, just as I did when I was young."
| Maya Angelou
📚 @LifeChangingBook
| Maya Angelou
📚 @LifeChangingBook
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Lazy people do a little work, and they think should be winning. While Winners ...
📚 @LifeChangingBook
📚 @LifeChangingBook
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