KBTU 6 November 17:00(CinemaRoom)

Cesar Malacon is an innovation and strategy author and consultant.
He is the creator of the methodology “Bright Path Innovation” that comprises the “Hi-Board” framework.

He was a lecturer on strategic marketing and strategic management courses from Wales University, UK and the Southern Cross University, Australia for the MDIST.

He has collaborated with companies such as Airbus, France, Hövding Helmet, Sweden, NATD, Kazakhstan among others. His international span includes working in North America, the UK, Singapore, and Central Asia. He delivers training and keynote lectures on diverse topics.

Guidelines:
· Innovation. The generally accepted kinds of innovation
· Who innovates and how? The Chief Innovation Officer and The Different Types of Innovation
· Key Success Factors of Innovation
· Incorporating visuals, action paths, and technology to the innovation process
· Frameworks and methodologies to innovate

Case studies to consider:
· The Hövding Helmet, the invisible helmet for executive cyclists in Sweden.
· Speedo and a basic need in rookie swimmers. A good idea that didn’t work.
· Orihime Robot waiters – linking the need with the needing
· E-Nable, using open-source technology and 3-D Printers to change children’s lives
· Corona goes eco getting rid of can holders completely.

After the session the participants will:
· Recognize the different types and kinds of innovation
· Understand the Key Success Factors of Innovation Projects
· Have a clear understanding on the challenges that the pursuit of innovation presents to corporations and innovators alike.
· Take away a solid guideline to innovation pursuit, based on the roots of most innovations and its supporting functions
· Find the concept of “innovation” attractive, exciting, and totally achievable based on the examples presented.

Ссылка на LinkedIn Цезаря: https://www.linkedin.com/in/cesarmalaconstrategyinnovation/