Happy weekend, guys.

Night School resumes tomorrow.

Also, we’ve got new programs coming up soon to help you end the year strong - finance, internet money methods, Automated AI Income, etc.

Talk soon,
— J.O.

PS: Subscribe to The Wisdom Letters here: https://obidi.co/letters

Understood?

Master of Markets: How to Locate and Maximize Your Profit Centers

That’s tonight’s topic.

Please keep your eyes ready here and via email.

You’ll get the links soon.

Most people do not really have an income problem - they have a market problem.

They haven't full considered the real issue - having something valuable to offer the market that people are willing to pay for.

It then beggars new questions:
- What exactly is considered valuable by the market?
- How is that value created?
- How is said value exchanged for money, in sufficient quantities to be profitable?

Answer these questions and you're on your way to becoming a Master of Markets.

Tonight, we will explore this topic together.

Here's your access link: https://obidi.co/markets

We are live!

Get the access link from your email or register again and go straight to the room.

https://obidi.co/markets

Please expect study notes and resources from last night’s episode “Master of Markets” within 30 minutes.

Eyes on your inbox.

— J.O.

Good evening fam. Don’t worry, I’m committed to showing up for you this week.

Incidentally, we cannot stream tonight due to Third World problems.

We’ll run it tomorrow (Sunday), okay?

It’s “Master of Markets 2”

See you then.

— J.O.

I skimmed through this book and found some useful gems.

Give it a go.

— J.O.

[Tonight] When I started traveling frequently, a new problem arose - carrying my massive library of books around.

The first couple of times I had to pay for 'excess luggage' onboard international flights taught me that I had to innovate my way out of having to pay fees that were way in excess of the actual cost of the books themselves.

And so even though I prefer physical books, I had to teach myself to read and absorb digital literature.

I acquired a separate tablet device for this purpose and in time, I could enjoy digital books (fiction and non-fiction) just as well.

However, when I'm going to be stationed in a specific location for a longer time period, there are some staples I like to buy.

One of them is a book called "Guerrilla Marketing" by Jay Conrad Levinson.

Let's be honest, it's not like I really read the book. I just like the title - Guerrilla Marketing.

To understand it, we need to know the meaning of 'guerrilla' - a member of a small independent group taking part in irregular fighting, typically against larger regular forces.

Guerrilla armies are aware of their limitations in size, capacity and resources, and therefore have to get creative in how they engage larger, more organized, better funded armies.

And so, Guerrilla Marketing generally refers to how small players are able to deploy the creative use of impromptu and unconventional tactics in order to win or at least achieve their aims.

I keep the book around to remind myself to never get complacent with the guerrilla strategies that got me here.

They worked for me, and tonight, I will share them with you.

Here's your registration link: https://obidi.co/markets

Date: Sunday. 24th November, 2024

Time: 9pm WAT

See you soon,
— J.O.

We are live!

Get the access link from your email or register again and go straight to the room.

https://obidi.co/markets

🚨 You’ve got mail!!!

Night schoolers only.

An inspiring post to help you power through the week.

Here: https://x.com/AlexHormozi/status/1861274927766347907

The pedestalization of money is a psychological/spiritual trap and your favorite entertainers are in on it.

Here’s the truth: Productivity is (or ought to be) the natural state of man.

A natural consequence of productivity is (or ought to be) income.

A human being who remains in a perpetual state of productivity does not typically worry about money.

Productivity is (or ought to be) the act of producing something that has bankable utility.

It ought not to be done just because you need money, but because PRODUCTIVITY IS (or ought to be) THE NATURAL STATE OF MAN, of which income is a natural consequence.

However, humans drift all the time for a variety of reasons and may be unfaithful or inconsistent with productivity.

The world desires and requires your poverty so it can dangle the carrot and make you chase whatever it points at, harvesting your energy in the process.

The world knows that:

- an unproductive man is a financially strained man

- a financially strained man is more susceptible to psychological defeat, depression and other emotional impurities

- a psychologically defeated man is easy to control, and must be kept chasing money in order to feed his energy to the system

The clues are everywhere - our music, movies and politics.

I say this with conviction: Financial strain is unnatural to the actualized man.

It’s not a thing that should show up on your radar.

Back to basics. Please answer these carefully. Don’t rush.

1. Given your limited mortality, what do you consider to be the most rewarding and productive use of your life force?

2. What do you honestly consider to be the faithful and most creative expression of this definition of productivity?

3. What habits, people, places and events have caused you to drift fro the plan or become inconsistent in the past?

Question these and you’ll see.

Your daily concern should not be about money to live. Survival is a spell, though not without remedy.

Once you’ve established faithfulness to this path, your thoughts should focus on how to scale the size of your impact and contribution to the world through your productivity.

Money is a slave.

It’s not worthy of your worship.

— John Obidi

PS: Subscribe to The Wisdom Letters here: https://obidi.co/letters

You may not admit it publicly, but deep down, you already know what you must do to change your life.

It’s in:

- a difficult conversation you’re unwilling to have.

- an insecurity you’re afraid to confront.

- a competency you know you must acquire whose cost in time/money seems too steep.

- personality flaws you’re not strong enough to diagnose.

- a circle you must leave, and another you must enter.

Tough, I know.

And that’s why you’re like Jesus at the Garden of Gethsemane wishing this painful cup of transfiguration to pass over you.

It won’t.

It’ll be there at every juncture of your life.

And every day you delay, the personification of your dark side that you so fondly call “the devil” will offer you detours.

Every time you sip the illusory cocktail of options, side quests and ‘opportunities’, you pay in irredeemable years.

Isn’t the devil still a liar?

Be honest to yourself and face the real thing.

Yeah, you know you’re afraid of confronting your crippling fear of speaking and public scrutiny and that’s why you felt irrationally hopeful about that Ponzi scheme.

You’re falling behind in University Calculus and that’s the real reason you wish to drop out, not because you’ve intelligently weighed your options.

You’re unwilling to follow through with the momentary embarrassment of being a beginner at something, so you just let the time pass.

It’s not wise. It’s weak.

“Phew! I can actually make money without polishing myself, studying for the required exams and learning to speak eloquently to people.”

“This airdrop don dey pay. School na scam”

“I made $12 on Amazon KDP”

Then you spend 6 months chasing a mirage until rent is due and you’re panicking again.

Are you not tired?

If you’re unwilling to bear this yoke in your youth, it may unfortunately be passed down to your children.

Wealth is a spiritual path.

And like other spiritual paths (love, marriage, parenting, etc) it requires that you figuratively descend into your hell, fight your devils and resurrect as a more worthy version of yourself.

Without Goliath’s head, you cannot graduate.

If you need help, ask people.

You’re not getting any younger.

These may not be politically correct words to post publicly but… whatever.

Do not take your youth for granted lest you burn out your candle.

This one life that we have is not a dress rehearsal for some other main act.

As far as we know, this is it.

Are you ready and willing to do the work?

It’s not as scary as it looks.

On the other side is joy, fulfillment and that unshakable confidence that comes from building a financial wall around yourself and the ones under your protection.

You will realize that on the other side, YOUR PRODUCTIVITY HAS NO BEAR MARKET!

I want to eat your money as well, so I actually have a vested interest in the project of YOU 2.0!

So yeah, I choose to think you will do the work.

2025 was a great year after all!

Wasn’t it?

It was, yeah?

Yeah??!

Rooting for you!

— John Obidi

PS: Subscribe to The Wisdom Letters here: https://obidi.co/letters

Trying to act ‘bad guy’ but they caught me smiling. Happy new month, Billionaires.

2025 was a great year.

— J.O.

Pic: Speaking Session at the Zenith Bank Tech Fair

PS: Subscribe to The Wisdom Letters here: https://obidi.co/letters

Strawberries are a scam. Marketed as beautiful and delicious, but are perhaps the worst tasting fruit.

Yeah. Just had to get that off my chest.

Good morning.

— J.O.

I stream most of my music and podcasts on Spotify.

If you're like me, you probably look forward to the yearly Spotify Wrapped lists.

For the uninitiated, 'Spotify Wrapped' is a yearly top 5 list of your most listened songs year round.

I know it sounds kinda basic but people go nuts about it.

You probably saw mine on my Instagram story.

Anyway, this is about an artist (that I'm ashamed to name) who made it to Number 4 on my Top 5 list.

Yeah, I didn't post that one 😂

You don't need to know who it is.

The point is that it's an AI rap artist.

I first heard his songs on Tiktok and thought "Doesn't he sound like a mashup of Yeat, Travis Scott and Playboi Carti?"

I listened for a while and realized that it was AI.

And how did I know?

The songs were too perfect.

A regular rap artist would have like 2 hit songs, 3 okay songs and the rest SKIP!

This one had an inhumanly perfect album.

Then I heard one song were he admitted he was an AI.

Aha!

Anyway, that's how I drifted from the original artistes he was imitating to making this rapper (who shall not be named) my number 4 on my Top 5.

C'mon guys. I've given enough hints already, but if you guess correctly, reply this for a gift.

It reminds me of when I first started doing webinars in 2015.

As a chronic overachiever, I wanted an audio jingle to play before every session.

So there was this website based in the UK called MusicRadioCreative where you could type out what you wanted them to say, and also pick which voice actor would voice it.

It was mad oh. I wanted a British newscaster to do mine.

My Nigerian audience at the time were so impressed asking "which app did you use".

It's a human being oh, but I gatekept the secret.

Fast forward to 2024, I decided I wanted a whole theme song for our nightly show, Night School.

Off to AI I went.

Yup, that lovely song y'all have been hearing is by an AI artist created by me and signed to John Obidi Records.

Here's the crux of the matter.

The time is here when you'd say "I worked on this book myself for 6 months and I'm glad it's published", and people say "Congrats, but why?"

Or when you'd say "I spent 15 hours sorting out this spreadsheet".

Oversabi! Why?

Or "I only made 7 figures this year"

Ehen... Why?

Let AI handle it.

It will do the job faster, more profitably and more efficiently than any human.

Don't be afraid of AI replacing you.

It already has.

What you need to do is fire yourself from what AI can do, and learn to enslave it to cover more ground.

AI could have written this post too, but no, leave this one for me biko.

So hey, I've made some mad discoveries that I'd like to teach you as your Christmas gift.

A quick web class before we go off for the holidays - The Lazy Way to Build Digital Assets That Print Money 24/7, using AI tools that cost less than a Netflix Subscription.

Ehn, it's not lazy like that.

I just added that line as a sweet copywriter that I am.

It's on 12th December, 2024

Peep the details here: https://obidi.co/aia

Call your yard people.

-- J.O.

What we’re covering tonight at 8pm.

Have you grabbed your invite?

Get it here: https://obidi.co/aia

AI is the employee that takes no breaks, doesn’t fall sick and never asks for a raise.

AI is the real “2 shall put to flight 10,000”.

Join us tonight and unlock practical applications for your business.

It’s 8pm TONIGHT.

Join here: https://obidi.co/aia

— J.O.

We’re live.

Please get the link from your email or register here again: https://obidi.co/aia