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How Many Of You Are Here Preparing For KEA AP Exam ?

An MNC that maintains a balance between the home market and host market oriented policies is
(A) Ethnocentric firm
(B) Polycentric firm (C) Geocentric firm (D) None of the above

The participants who take advantage of different exchange rates in different markets are
(A) Speculators
(B) Arbitrageurs (C) Hedgers (D) Investors

Identify the one, from the following, which is not a type of disequilibrium in the balance of payments of a country:
(A) Cyclical disequilibrium
(B) Secular disequilibrium (C) Structural disequilibrium (D) Sectoral disequilibrium

Call money rate is applicable for a very short period to
(A) Inter bank advances
(B) Bank to Reserve Bank advances (C) Reserve Bank to Bank advances (D) Commercial Banks to Industrial Banks advances

Another name for MATRIX organisation is
(A) Flexible organisation
(B) Geographic organisation (C) Project organisation (D) None of the above

Who propounded “Theory Z”?
(A) William Ouchi
(B) Peter F. Drucker (C) Joseph H. Jurau (D) Douglas McGregor

Most common approach for analysing the capital structure of a firm is
(A) Ratio Analysis
(B) Cash Flow Analysis (C) Comparative Analysis (D) Leverage Analysis

Which one of the following is not the internal factor affecting the weighted average cost of capital of a firm?
(A) Investment policy of the firm
(B) Capital structure of the firm (C) Dividend policy followed (D) Market risk premium for the firm

Which one of the following is the most popular method for estimating the cost of equity?
(A) Capital asset pricing model
(B) Dividend yield method (C) Gordon’s dividend discount model (D) Earnings yield method

The most suitable coverage ratio for deciding the debt capacity of a firm is
(A) Interest Coverage Ratio
(B) Cash Flow Coverage Ratio (C) Debt Service Coverage Ratio (D) Fixed Assets Coverage Ratio

Which one of the following is not among the assumptions of the Modigliani-Miller model?
(A) Perfect capital market
(B) Equivalent risk classes (C) Unity for dividend payout ratio (D) Absence of taxes

The factor that exerts the broadest and deepest influence on consumer behaviour is
(A) Culture
(B) Sub-culture (C) Social class (D) Income

In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli?
(A) Marketing environment
(B) Four P’s of marketing (C) Consumer needs and wants (D) None of the above

The set of all actual and potential buyers of a product is known as
(A) Customer group
(B) Industry (C) Market (D) None of the above

Which of the legislations listed below do not form part of the marketing environment of India?
(A) The Drugs and Cosmetics Act,1940
(B) The Prevention of Food and Adulteration Act,1954 (C) The Monopolies and Restrictive Trade Practices Act,1969 (D) B & C

Which of the following is not the major component of holistic marketing?
(A) Relationship marketing
(B) Integrated marketing (C) Customer satisfaction (D) Socially-responsible marketing