The factor that exerts the broadest and deepest influence on consumer behaviour is
(A) Culture
(B) Sub-culture (C) Social class (D) Income
(A) Culture
(B) Sub-culture (C) Social class (D) Income
Anonymous Quiz
27%
A
12%
B
23%
C
37%
D
In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli?
(A) Marketing environment
(B) Four P’s of marketing (C) Consumer needs and wants (D) None of the above
(A) Marketing environment
(B) Four P’s of marketing (C) Consumer needs and wants (D) None of the above
Anonymous Quiz
14%
A
42%
B
37%
C
7%
D
The set of all actual and potential buyers of a product is known as
(A) Customer group
(B) Industry (C) Market (D) None of the above
(A) Customer group
(B) Industry (C) Market (D) None of the above
Anonymous Quiz
41%
A
13%
B
40%
C
6%
D
Which of the legislations listed below do not form part of the marketing environment of India?
(A) The Drugs and Cosmetics Act,1940
(B) The Prevention of Food and Adulteration Act,1954 (C) The Monopolies and Restrictive Trade Practices Act,1969 (D) B & C
(A) The Drugs and Cosmetics Act,1940
(B) The Prevention of Food and Adulteration Act,1954 (C) The Monopolies and Restrictive Trade Practices Act,1969 (D) B & C
Anonymous Quiz
27%
A
18%
B
23%
C
31%
D
Which of the following is not the major component of holistic marketing?
(A) Relationship marketing
(B) Integrated marketing (C) Customer satisfaction (D) Socially-responsible marketing
(A) Relationship marketing
(B) Integrated marketing (C) Customer satisfaction (D) Socially-responsible marketing
Anonymous Quiz
15%
A
26%
B
33%
C
26%
D
In the managerial grid, developed by Blake and Mouton, a manager who has high consideration for production but little concern for people is known as
(A) 1.1 Management
(B) 1.9 Management (C) 9.1 Management (D) 5.5 Management
(A) 1.1 Management
(B) 1.9 Management (C) 9.1 Management (D) 5.5 Management
Anonymous Quiz
14%
A
32%
B
45%
C
8%
D
According to McClelland’s Needs Theory, which of the following is not a motivating need?
(A) Need for Power
(B) Need for Security (C) Need for Achievement (D) Need for Affiliation
(A) Need for Power
(B) Need for Security (C) Need for Achievement (D) Need for Affiliation
Anonymous Quiz
21%
A
33%
B
20%
C
26%
D
‘No ideas are ever criticized’ and ‘the more radical the ideas are the better’ – are the rules of which decision making process?
(A) Programmed decision-making
(B) Non-programmed decision making (C) Brainstormingwww.netugc.com (D) Group discussion
(A) Programmed decision-making
(B) Non-programmed decision making (C) Brainstormingwww.netugc.com (D) Group discussion
Anonymous Quiz
17%
A
23%
B
42%
C
18%
D
According to the Boston Consulting Group, a business which has a high growth rate but a weak market share is referred to as a
(A) Cash Cow
(B) Dog (C) Question Mark (D) Star
(A) Cash Cow
(B) Dog (C) Question Mark (D) Star
Anonymous Quiz
33%
A
28%
B
30%
C
9%
D
Greetings Aspirants
_Posted As Received_
*Faculty required for B.Com. & BBA Departments*
Dayananda Sagar College of Arts, Science and Commerce, Kumaraswamy layout, Bengaluru, is looking for experienced faculty members for B.Com & BBA Departments. Minimum Qualification: MBA / M.Com. Minimum 3 years relevant teaching experience. Ph.D. is an added advantage. Interested candidates may send their CVs to
Principal–DSCASC@DayanandaSagar.edu
You can refer or forward this to any of your known people for these vacancies.
Regards.
Principal DSCASC
#Vacancy
#AssistantProfessor
_Posted As Received_
*Faculty required for B.Com. & BBA Departments*
Dayananda Sagar College of Arts, Science and Commerce, Kumaraswamy layout, Bengaluru, is looking for experienced faculty members for B.Com & BBA Departments. Minimum Qualification: MBA / M.Com. Minimum 3 years relevant teaching experience. Ph.D. is an added advantage. Interested candidates may send their CVs to
Principal–DSCASC@DayanandaSagar.edu
You can refer or forward this to any of your known people for these vacancies.
Regards.
Principal DSCASC
#Vacancy
#AssistantProfessor
Greetings JRF/NET/SET/CET/PG-TRB/KEA-AP Aspirants
_Interested In 40 Sets Off Paid Mock Test Series??_
Join https://t.me/joinchat/mHSrY5yRv61jOTFl
_Interested In 40 Sets Off Paid Mock Test Series??_
Join https://t.me/joinchat/mHSrY5yRv61jOTFl