The brain receives about 10 million bits of information per second through our sensory organs. Of course, that defines who we are, and it's primarily related to homeostasis. On a conscious level, we're only able to process 50 to 100 bits of information, but that 50 to 100 bits can actually be directed with intention into our subconscious through something called value tagging. We put a value on it, and that stimulates the salience network on an unconscious level to constantly be looking around for opportunities to have that intention manifest. It directs our attention to that, and then once that happens and we see an opportunity, again, that stimulates or empowers the executive control network, which gives you access to memory, experiences, and also the "to-do" part of manifesting.
Using the technique with intention of taking the information that is at a conscious level and, if you will, value tagging it, then that fixes it in the subconscious and gives it the greatest likelihood to manifest.
To maximally have this work, I will again suggest that you have to change your perception of how you see the world. It has to be, in my opinion, in the context of how can I do actions that improve the lives of others or have a larger meaning beyond myself. By doing so, you benefit in all sorts of ways. And, as we were talking about compassion, in some ways, having that perspective is a compassionate act. When you are compassionate, based on our evolutionary solution, every part of your physiology works better. You're happier, you're more open, you're more thoughtful. Your physiology works its best. Your heart rate variability is decreased, which is a good thing. Your heart rate is decreased, your blood pressure is decreased, your immune system is boosted, and your cortisol or stress hormone levels are diminished. The expression of inflammatory proteins is decreased, all from being thoughtful and kind and compassionate.
When you look at the world through the lens of how can I be of service and improve the world, you have a dramatic positive impact on yourself. But the very nature of that changes your goals and aspirations. You realize, yes, it's nice to have a Ferrari, but it's not the Ferrari that identifies me. I don't need it, but it's nice to have it if it's there. And you're not attached to that, you're not attached to these things.
Using the technique with intention of taking the information that is at a conscious level and, if you will, value tagging it, then that fixes it in the subconscious and gives it the greatest likelihood to manifest.
To maximally have this work, I will again suggest that you have to change your perception of how you see the world. It has to be, in my opinion, in the context of how can I do actions that improve the lives of others or have a larger meaning beyond myself. By doing so, you benefit in all sorts of ways. And, as we were talking about compassion, in some ways, having that perspective is a compassionate act. When you are compassionate, based on our evolutionary solution, every part of your physiology works better. You're happier, you're more open, you're more thoughtful. Your physiology works its best. Your heart rate variability is decreased, which is a good thing. Your heart rate is decreased, your blood pressure is decreased, your immune system is boosted, and your cortisol or stress hormone levels are diminished. The expression of inflammatory proteins is decreased, all from being thoughtful and kind and compassionate.
When you look at the world through the lens of how can I be of service and improve the world, you have a dramatic positive impact on yourself. But the very nature of that changes your goals and aspirations. You realize, yes, it's nice to have a Ferrari, but it's not the Ferrari that identifies me. I don't need it, but it's nice to have it if it's there. And you're not attached to that, you're not attached to these things.
Understanding the Habenula
The habenula acts as a "failure detector" and a "motivation kill switch." When you perceive failure—such as not meeting a personal goal—the habenula activates, which can lead to a decrease in motivation and an increased likelihood of negative emotions. This response can create a cycle where one feels stuck in unproductive habits and patterns, often referred to as the "know-do gap," where individuals know what they should do but struggle to act on it.
Strategies to Boost Productivity Using the Habenula✍🏾
The habenula acts as a "failure detector" and a "motivation kill switch." When you perceive failure—such as not meeting a personal goal—the habenula activates, which can lead to a decrease in motivation and an increased likelihood of negative emotions. This response can create a cycle where one feels stuck in unproductive habits and patterns, often referred to as the "know-do gap," where individuals know what they should do but struggle to act on it.
Strategies to Boost Productivity Using the Habenula✍🏾
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The Red Car Theory.
{Be aware of opportunities}
{Be aware of opportunities}
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[Framing the Medium]
Quest to Elevate Your Medium
In today's digital age, the medium that connects your company to customers is more crucial than ever. It's no longer a one-way promotional channel, but a dynamic ecosystem that enables discovery, transactions, support, and delivery. Two companies selling the same product to the same audience can achieve vastly different results, and it's often due to their approach to distribution, community, and channels. A modern market map must prioritize the medium.
Mediums are Built on Platforms and Norms
A medium consists of two interconnected elements: platforms and norms. Platforms are the underlying infrastructure, governed by mechanics, business models, and algorithmic goals. Norms, on the other hand, are the unwritten rules and conventions that users adopt and enforce. In essence, platforms shape user behavior, while norms shape the medium itself.
From Attention to Action
In a crowded marketplace, capturing attention is just the first step. The best marketing strategies convert attention into tangible results. As you craft your go-to-market strategy, consider both attention-grabbing tactics and action-driven outcomes.
Three Lenses, One Competitive Landscape
Humans are influenced by a complex mix of rationality, social pressure, and personal biases. To account for these factors, we've divided into three rows, each representing a distinct perspective:
* Objective: The cold, hard facts of your competitive environment
* Collective: The social dynamics and peer influences that shape your market
* Subjective: The internal biases and emotional drivers that impact customer decisions
Quest to Elevate Your Medium
In today's digital age, the medium that connects your company to customers is more crucial than ever. It's no longer a one-way promotional channel, but a dynamic ecosystem that enables discovery, transactions, support, and delivery. Two companies selling the same product to the same audience can achieve vastly different results, and it's often due to their approach to distribution, community, and channels. A modern market map must prioritize the medium.
Mediums are Built on Platforms and Norms
A medium consists of two interconnected elements: platforms and norms. Platforms are the underlying infrastructure, governed by mechanics, business models, and algorithmic goals. Norms, on the other hand, are the unwritten rules and conventions that users adopt and enforce. In essence, platforms shape user behavior, while norms shape the medium itself.
From Attention to Action
In a crowded marketplace, capturing attention is just the first step. The best marketing strategies convert attention into tangible results. As you craft your go-to-market strategy, consider both attention-grabbing tactics and action-driven outcomes.
Three Lenses, One Competitive Landscape
Humans are influenced by a complex mix of rationality, social pressure, and personal biases. To account for these factors, we've divided into three rows, each representing a distinct perspective:
* Objective: The cold, hard facts of your competitive environment
* Collective: The social dynamics and peer influences that shape your market
* Subjective: The internal biases and emotional drivers that impact customer decisions
"Perhaps the best way to conceive of human ‘attention’ is as a filter. Much like 3-D glasses, which only allow certain wavelengths of light to reach the retinas, attention only allows relevant information to pass into conscious awareness; irrelevant information is blocked out."
Keeping EGO in check.
One can easily inherit a painful sense of identity. Every human is born into a particular situation—an environment shaped by parental, cultural, and societal factors. A person can easily be born into an environment that instills a painful sense of identity.
This can be an individual identity, as in your case, or it can be a painful collective identity. For example, if you are born into a group of people who were enslaved, you inherit a painful sense of identity associated with that history.
It's important to understand that the ego does not want to free itself from this identity because that is what defines it. The ego clings to this pain, and the "pain body" thrives on it. This becomes dangerous when one begins to identify as a perpetual victim.
There's no denying that there were—and still are—people who are victims of others. However, the danger arises when you adopt a “victim identity.”
What is the “victim identity?”
If you or your ancestors were victims, you can inherit that sense of victimhood. The important thing is to move beyond having a victim identity, which means you stop seeking your sense of self in being a victim. The ego clings to this identity because it offers a sense of superiority.
You might ask, "How can the ego feel superior if it has a victim identity?" The answer lies in the implication of moral superiority. When the ego adopts a victim identity, it imagines itself as morally superior to others—especially those who are not victims or who are perceived as perpetrators.
Being a victim immediately creates an imagined sense of moral superiority. The ego loves this. It thrives on thinking, "I'm better than them," regardless of the context.
It is important to differentiate between recognizing the facts of what happened and allowing the ego to build an identity around them. The ego will find a way to elevate itself—if not as the great victor, then as the great victim.
One can easily inherit a painful sense of identity. Every human is born into a particular situation—an environment shaped by parental, cultural, and societal factors. A person can easily be born into an environment that instills a painful sense of identity.
This can be an individual identity, as in your case, or it can be a painful collective identity. For example, if you are born into a group of people who were enslaved, you inherit a painful sense of identity associated with that history.
It's important to understand that the ego does not want to free itself from this identity because that is what defines it. The ego clings to this pain, and the "pain body" thrives on it. This becomes dangerous when one begins to identify as a perpetual victim.
There's no denying that there were—and still are—people who are victims of others. However, the danger arises when you adopt a “victim identity.”
What is the “victim identity?”
If you or your ancestors were victims, you can inherit that sense of victimhood. The important thing is to move beyond having a victim identity, which means you stop seeking your sense of self in being a victim. The ego clings to this identity because it offers a sense of superiority.
You might ask, "How can the ego feel superior if it has a victim identity?" The answer lies in the implication of moral superiority. When the ego adopts a victim identity, it imagines itself as morally superior to others—especially those who are not victims or who are perceived as perpetrators.
Being a victim immediately creates an imagined sense of moral superiority. The ego loves this. It thrives on thinking, "I'm better than them," regardless of the context.
It is important to differentiate between recognizing the facts of what happened and allowing the ego to build an identity around them. The ego will find a way to elevate itself—if not as the great victor, then as the great victim.
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Carl Jung.
True connection begins with authenticity.
When you focus on your purpose and do your work with integrity, the right people will find you.
You won’t have to chase them, they will naturally align with your energy.
Isolation is temporary. Genuine effort attracts the right souls.
Loneliness doesn’t last when you live with purpose.
Do your work with truth and passion, and the universe will respond.
The right people, the ones who truly see you, will cross your path when you least expect it.
Authenticity is a magnet. It never fails to attract the right energy.
True connection begins with authenticity.
When you focus on your purpose and do your work with integrity, the right people will find you.
You won’t have to chase them, they will naturally align with your energy.
Isolation is temporary. Genuine effort attracts the right souls.
Loneliness doesn’t last when you live with purpose.
Do your work with truth and passion, and the universe will respond.
The right people, the ones who truly see you, will cross your path when you least expect it.
Authenticity is a magnet. It never fails to attract the right energy.
Procrastination isn’t about laziness—it’s about fear of judgment.
The science of avoidance: why we delay
A fascinating study showed that when students were given a simple puzzle, their reaction changed based on how it was framed:
When told it was “just for fun,” they started immediately.
When told it was an intelligence test, they delayed.
Why? Because procrastination isn’t about laziness—it’s about fear of judgment. When we perceive a task as a measure of our ability, we hesitate. The pressure to perform perfectly can be paralysing, leading to avoidance instead of action.
Reframe challenging tasks as experiments rather than tests of competence. Shifting from “this must be perfect” to “let’s see how this goes” can eliminate the fear that causes procrastination