CA Exam Tips & Motivational Dose
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To succeed in your mission, you must have single-minded devotion to your goal.
- A P J Abdul Kalam
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Sunday Story:
How Steve Jobs left Apple

“Which tastes better?”

The person would be drinking two samples of a Cola drink.
They would point to one of the bottles.
Then, the revelation would take place.
“Pepsi!”
Coca-Cola had a much better market share. Pepsi was not selling well comparatively.
The people at Pepsico – makers of Pepsi – believed their drink was better.
So they developed and launched a campaign – a blind test.
They went to crowded places like malls and asked people to drink from two unlabeled bottles.
In most cases, people chose the bottle with Pepsi in it.
This campaign was also recorded and launched as TV ads.

It turned Pepsi’s market share around – especially in areas where Pepsi had poor sales.
Driving this campaign was a man named John Sculley – the CEO of Pepsico.

People spoke of the success of this campaign in corporate and marketing circles. They also spoke about the genius behind it – John Sculley.

Around the time this campaign was launched, there was a man who wanted John Sculley to quit and leave Pepsico.

“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” he said to John Sculley.
After 18 months of convincing, John Sculley quit Pepsico.

He joined as the CEO of Apple – after being convinced by Steve Jobs.
Many readers might feel like asking, “Wait, why would Steve Jobs make someone else the CEO of Apple?”
Valid question.
Let’s go back a bit.

Steve Jobs & Apple
Steve Jobs and Steve Wozniak – the two famous co-founders of Apple – became successful after the launch of their first computer (Apple I) in 1976.

In 1977, an investor named Mike Markulla invested $250,000 in Apple.

You might have heard of startups getting money from investors.
What happens in such cases?

The way this works seems a bit confusing to people who are not familiar with it.

Many people think, when a company takes money from investors, the founders give the investors their shares.

This is not technically true.
Here’s what actually happens: new shares are created. Companies can do that.

So suppose:
Steve Jobs has 50 shares of Apple
Steve Wozniak has 50 shares of Apple
Total shares: 100 shares of Apple.
So,
Jobs: owns 50% of Apple
Wozniak: owns 50% of Apple.
Now, when they go to an investor, they negotiate. The result of this can be anything.

For our understanding, let’s say they agreed that Mike would invest $250,000 for 30 shares of Apple.
Apple will create 30 brand-new shares.

So, now:
Steve Jobs has 50 shares of Apple
Steve Wozniak has 50 shares of Apple
Mike has 30 shares of Apple
Jobs and Wozniak still own the same number of shares. But, their percentage of ownership has reduced.
So,
Jobs: owns 50 out of 130 shares of Apple (~38%)
Wozniak: owns 50 out of 130 shares of Apple (~38%)
Mike: owns 30 out of 130 shares of Apple (~23%)
Every time a new investor invests in the company, the ownership percentage of the older shareholders reduces.

In its first 5 years, Apple sales grew wildly. To continue growing fast, they raised money from investors a couple of times.
In 1980, they went in for an IPO.
After the IPO, the board of directors of Apple grew concerned about the company.

Apple’s board of directors had some concerns about Steve Jobs. They felt he was not ready to be a CEO yet.
They encouraged him to find a CEO for Apple.

Steve Jobs was impressed by John Scully – the CEO of Pepsico.
After 18 months of persuading him, John finally agreed to become the CEO of Apple in 1983.

John knew little about technology and computers.
But he understood people. Apple wanted exactly that – a CEO who understands people.

At this point you might ask, ‘Steve Jobs was the founder of Apple. Why did he have to listen to the board?’
Well, Steve was not in control.
Apple had raised funding multiple times.

And it had done so enough number of times that Steve Jobs was no longer a majority shareholder in Apple.

He owned less than 50% of the company.
Steve Jobs had himself chosen John Sculley. But that, unfortunately, did not work out well.

Read full story
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Steve Jobs and John Sculley argued with each other over many key topics. They could not agree.
John Sculley moved Steve Jobs from one department to another and eventually left him with practically no work.

Steve Jobs took the matter to the board of directors.
Unfortunately for Steve Jobs, the board of directors felt John Sculley was right.

In 1985, Steve Jobs was fired
.
Some accounts say he quit himself. Either way, the point is that he was no longer working at Apple after 1985.
John Sculley grew the company further and launched newer products – products that Steve Jobs did not want Apple to work on – audio players, speakers, video games, etc.

In 1990, Apple launched the PowerBook – a computer that looks a lot like a modern laptop.
Apple sold expensive computer products and relied on fat margins to make profits.
As the 1990s progressed, there was a problem.
Windows (Microsoft) was eating Apple’s market share.
Windows had a low-margin-high-volume approach. They soon became a headache for Apple.
With sales dwindling and market share declining, Apple was in trouble.

In 1993, the board replaced the CEO, John Sculley.
In fact, between 1993 and 1997, Apple changed CEO 3 times.
They had experimented with various operating systems, partnerships, and softwares.

In 1996, the executives and the board at Apple decided that the only way to save Apple was to use an operating system called NeXTSTEP.
They spent $400 million and acquired the company NeXT (maker of NeXTSTEP).

NeXT happened to be a company founded by Steve Jobs – after he left Apple.
With that acquisition, Steve Jobs was back in Apple. Apple’s board convinced Steve Jobs to be the temporary CEO of Apple – till they found a permanent CEO.

Steve Jobs came in as CEO and made sweeping changes that were in line with his thinking.
He was not a temporary CEO for long. Steve Jobs soon became the permanent CEO of Apple.
Jobs remained CEO till 2011. He died of cancer in 2011.
Can you think of a recent event similar to Steve Jobs’ leaving Apple in 1985?
Hint: it involved a US-based AI company.

Board and Voting Rights
A voting occurs whenever members of the board do not agree on important matters.
If a founder owns more than 50% of a company, he/she will always win the vote – no matter what the topic of voting is.

But if they own less than 50%, their decision can be overruled if the other board members decide to go against the founder.

Many companies have a workaround for this.
They introduce different types of shares. This is called a multi-class share system.

Example:
A company has total of 1 lakh shares.
There are two types of shares:
Type A share: 1 share = 1 vote
Type B share: 1 share = 10 votes
Type A shares are given to the investors in the share markets.
Type B shares are given to some shareholders – like the founders.
This way, the founders have a much higher voting power.
So they can control the company despite not having more than 50% shares.

Example:
Meta (Facebook) has two classes of shares: Class A and class B.
Class A has 1 voting power. Class B has 10.
Class B shares of Meta are owned mostly by Mark Zuckerberg and a small number of private investors.
So despite owning only 13% of the total shares of Meta, Mark Zuckerberg actually has enough voting power over the company that he can practically do anything he wants.
Other companies that follow a multi-class share system are Alphabet (Google), Berkshire Hathaway, Ford Motor Company, Snap (Snapchat), and a few others.
Multi-class shares are a bit controversial.
Many view multi-class share companies as having poor corporate governance.

At the same time, many think they are necessary to allow founders to retain control of their companies – especially in cases where some business models require a lot of fundraising.

The main takeaway is this: every company has a board of directors.
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The goal of the board of directors is to benefit the shareholders – the benefit of all shareholders.
Sometimes, it can mean drastic measures.
Sometimes, it can mean not interfering in the company’s operations.
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We have our basics messed up:

[1] Students at their prime age are allowed (even encouraged) to take drops to prepare for exams like UPSC.

99% do not get selected. And, they sink their youth, doing what exactly?

[2] MBA/Engineering schools package salaries as CTCs to lure gullible students who do not know financial realities.

They take loans to do courses, which do not lead to jobs.

[3] Most graduates after years of studying can't write basic emails or know anything about networking. Poor real world skills.

They would have learnt more watching 1000 hours of useful content on YT, than their 4 year degrees.

Yet, the loot is legalised.

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Winners are not born - they rise from the ashes of failures.

~Lord Pankaj
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Opportunity often comes disguised in the form of misfortune, or temporary defeat

© Napoleon Hill
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अगर आप उन बातों एंव परिस्थितियों की वजह से चिंतित हो जाते है, जो आपके नियंत्रण में नहीं तो इसका परिणाम समय की बर्बादी एंव भविष्य पछतावा है|

:- Pawan Pandey (Bhaiya ji bro)
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Sunday for CA Students
Discipline: The most integral part of CA curriculum


CA is one of the most competitive exams, wherein most of the students struggle and try their level best to crack exams with flying colours. However, those who study with the discipline tend to clear an exam with ease. Every Sunday, we are sharing articles containing tips, strategies and inspiring stuff. This time, to offer some unique booster amidst full-on studies, we convey our message through poem:

In the realm of CA , discipline holds its might,
A beacon of focus, guiding through the night.
With provisions and numbers, challenges arise,
But discipline's embrace unveils the prize.

A structured routine, the student's true friend,
Every moment counts, no time to bend.
Days turn to nights, as pages are turned,
Discipline, the ally, ensures success is earned.

No room for complacency, no room for delay,
The path of discipline paves the way.
Temptations abound, distractions at play,
But discipline's resolve will never sway.

With discipline as their shield, they rise above,
To conquer the hurdles, and passion, they'll prove.
For in the realm of CA Inter or Final's quest,
Discipline sets the stage for their very best.

So, CA students, embrace discipline's call,
With unwavering dedication, you shall stand tall.
Let focus guide your steps, in every endeavor,
And success shall be yours, today and forever.

Remember, dear students, discipline is the key,
Unlocking the doors to a bright destiny.
In the journey of CA it'll light your way,
To triumph and excellence, each passing day.

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Jai Shree Ram ♥️

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               ℑoin us 🔜
  ✪ ➻ t.me/canotes_ipcc
               ℑoin us 🔜
  ✪ ➻ t.me/canotes_final
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  ✪➻ @canotes_foundation
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How to Stay Consistent in CA Exams ?

💪 Commit to your goals - Make a firm decision to stick to your plans and routines. Prioritize what's important.

📆 Plan and schedule - Make a weekly or daily schedule. Assign time slots for your tasks and studies.

Set reminders and alarms - Use apps, calendars, and devices to set alerts that will remind you to study or complete tasks.

🧘‍♀️ Avoid distractions - When it's time to work, minimize distractions like social media, TV, etc. Stay focused.

Track progress - Check off tasks as you complete them. Seeing your progress can keep you motivated.


🌄 Start fresh - If you miss a day, don't get demoralized. Get back on track the next day.

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Radio, TV, Google, & Facebook are the same

24 Dec, 1906.

The crew on a ship in the Atlantic Ocean waited for messages on the radio.

Radio messages were in the form of morse codes – clicking sounds that could be translated to text messages.
But then, they heard something that stunned them.

Instead of clicking sounds, they heard a human voice. And then music – played by the inventor Reginald Fessenden.

That was the day the world first learned about sending sound wirelessly.

The movement evolved.
A few technically savvy people started tinkering with radio waves.
But that was it.

Sound on radio waves had limited use for the public.

Frank Conrad was one such tech-savvy person.
At his day job, he worked as an engineer at a company called Westinghouse.

He had a hobby. He liked experimenting with a radio at home.

There were a few other people around his area (Pennsylvania, USA) who also enjoyed that hobby.
They would radio signal each other.

Frank started transmitting music via his radio.
Something changed.

Frank started getting people’s requests – to play music over the radio. He decided to play music at a fixed time regularly.

Frank Conrad’s employer – Westinghouse – made radio sets. They heard about what Frank was doing.
Until now, they were just making radio sets.

Westinghouse realized that if they started a broadcasting channel, more people would listen to radio – and so more radio sets would get sold.

Great idea!
They got the required permissions and started a radio broadcast channel from their factory.

The radio channel was called KDKA – the world’s first commercial radio channel.

On Nov 2, 1920, US election results were announced on the radio along with music and commentary. Lots of people tuned in.

The modern radio was born.
The concept worked well. It worked so well, that soon, other radio set manufacturers also copied the idea.
More and more radio channels were started.

Earning Money
This worked well – till a point.
Around the same time, ads started appearing on radio channels.

The first radio ad was aired in 1922.
It proved to be a grand success.
So many people listened to the radio, it was an extremely effective way to advertise to the public.

Radio set makers were happy to spend money running the broadcast channels.

They were earning good money from selling radio sets.
But eventually, the market was saturated. It seemed like every house had bought a radio set.

Sales declined. Profits from selling radio sets started going down.
This happened over a few years.
Radio channels were first started simply to broadcast music, news, and other programs. It was not supposed to be a business.

But profits from radio set sales were down. And so, radio set manufacturing companies reduced their support to radio channels.

Eventually, they stopped supporting radio channels altogether.
But radio channels survived.

Over the years, they have changed and adapted.

They did not need the financial support of radio set makers.
Their business model pivoted – advertisements.

Ad-revenue Business Model
If you have the attention of a lot of people – you can sell ads.
That is what radio channels started doing.

Nearly 100 years later, their business model remains the same.
Radio channels were not the first to use this model though.

Newspapers were probably the first.
Newspapers used to be quite expensive. Only some people could afford them.

A few hundred years ago, ads started appearing in newspapers. This made newspapers much more affordable.

Today, newspapers rely almost fully on ads to earn money – and cost only a few Rupees.

Even TV channels followed a similar path.
Come to our present times – 2024.

When you open and search for something on Google, you see results. Many of the top results are ads.

Part 1/2

Read part 2 from here
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YouTube is filled with ads. Facebook and Instagram have ads. Twitter. Snapchat.

Spotify – the company that has replaced radio for many people – relies partly on ads to make revenues.

These are cutting-edge modern tech businesses that rely on advertising to make money.

Even if you look beyond them, there are companies with a large audience that are selling ads in a smaller way.

Amazon has a sponsored products section. Uber shows ads now.

Swiggy also places some ads here and there.

There’s one peculiar thing about all these companies that make their money from ads.

They never planned to make money from ads!

A company selling phones plans to sell a phone for Rs x and keep 10% of it as profits.

Many ad revenue companies do not sell anything. Many offer their products for free.

They built a service that attracted a huge number of users. They offered unbelievably good technology services.

And then, they used ads to make money.
It’s very interesting. Some of the most cutting-edge companies today and some very old media companies share one crucial thing.
Their business model!

Part 2/2

Read part 1 from here

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सफलता तब मिलती है जब
आपके सपने आपके बहानो से
बड़े हो जाते हैं !


:- Pandey ji
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Fear VS Confidence

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4 key mistakes to avoid during CA exam preparation:

1. 📝 Not practicing writing answers for practical subjects:

- Just reading or orally revising is not enough.
- You must practice writing at least 2-3 times for each practical question.
- Writing practice improves speed and confidence for exams.

2. 🧠 Relying only on rote learning for theory subjects:

- Don't just memorize, understand the concepts.
- You will get more conceptual and application-based questions now. 
- Write 1 theory question daily for practice.

3. 💤 Not revising theory subjects enough:

- Revise a chapter, read a new one, re-revise the old one - follow this.
- Spend 2 hours every morning revising one theory subject at a time.

4. 😥 Starting preparation too late, leaving portions:

- Don't lose hope! Make the best use of the time you have.
- These 3 months can make or break your future if you stay determined.


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How You can Manage to do study effectively for 12-14 hours Daily

Read below 👇👇👇

1. 💪 Find strong motivation - Realize you are running behind schedule and have limited time left. This will drive you to study harder.

2. 📅 Make a detailed, hour-by-hour study plan and strictly follow it. Divide your day into productive slots.

3. 🌅 Utilize the most productive morning hours (7 AM - 3 PM) efficiently by studying for 7 hours in this stretch.

4. Minimize distractions and time-wasters. Utilize even short breaks effectively by revising or watching videos.

5. ⚖️ Maintain a good balance between theory and practical studies based on your energy levels.

6. 😴 Before sleep, spend an hour revising using audio/videos instead of wasting time.

7. 🧘‍♂️ Practice discipline - end your study on time, meditate briefly to relax before sleeping.

8. 📆 Evaluate your time utilization daily and improve for the next day.

9. 💯 Accept that some days you may not achieve the 12-14 hour target, but don't carry that failure to the next day.

10. 🔁 Be consistent with this routine, and you will eventually build stamina for highly productive study sessions.

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