If your goal does not have a schedule, it is a dream.

No matter what you create, obvious un-analyzed metrics like views, likes, comments, and profit are the only things that you really need to look at. The more abstract and minute the measurement, the more it belongs to the realm of venture capital accounting departments.

If you ever think of analytics, never forget what they are: tools to optimize profit, designed to induce anxiety, unconcerned with your personal success.

If you can, don’t even look at them. Just create, release, observe, reflect, repeat.

It’s always been that simple.