Your money in a bank is not wealth, it’s a melting ice cube. Don’t underestimate how fast ice melts.

Currency Loss vs Gold (Past 3 Years)

US Dollar (USD): Lost about 50% of value vs Gold
(Gold nearly doubled in USD terms)

Euro (EUR): Lost about 75% of value vs Gold
(Gold up ~75.7% in Euros)

British Pound (GBP): Lost about 78% of value vs Gold
(Gold up ~77.9% in GBP)

The $Dollar, Euro, and £Pound have all lost significant purchasing power through inflation, while gold has outperformed savings at the bank by a landslide.

🌱 How to do meta ads properly to generate sales?

Most strategists think that you need to state your problem right away or even show your product or service in the first 5 seconds of the video to accurately target it to your consumers.
However with the rise of new meta algorithms, this is changing.

Investment hook:

An investment hook is basically the main reason an investor gets excited about your business. Think of it like the “spark” in your pitch. the unique, memorable element that makes them lean in and think “This is worth putting money into.”

The true hook instructions:

it’s a

set of instructions for creating that irresistible “reason to care”

in your pitch.
A step-by-step framework that helps entrepreneurs (or marketers) craft a short, powerful statement that grabs attention and makes someone want to keep listening, reading, or investing.

In businessterms, it guides you to:
1.

Start with the problem or gap

(what’s missing in the world).
2.

Show your unique solution

(what you do differently).
3.

Point to the opportunity

(why it matters, how big it can be).
4.

Make it urgent and memorable

(why now, why you).

🐚

The hook structure:

The text overlay hook
The sound hook
The visual hook
The general VIBE (lighting, text font choices)

Give me time hooks:

A hook that makes your audience pause, stay engaged, and give you more of their time instead of clicking away, tuning out, or rejecting your pitch.

You’re basically asking for an upfront time commitment to either entertain or educate someone.

POV: you hate X hook:

In social media/content marketing terms:

•

POV

=

Point of View

(puts the audience in the situation)
•

You hate X hook

= a type of

attention-grabbing hook that highlights something your audience dislikes or finds frustrating

. It works by tapping into negative emotions like annoyance, frustration, or anger to make them stop scrolling.

Example of a “POV: you hate X hook”

:
•

POV: you hate spending hundreds on lipstick that cracks in one hour.

•

POV: you hate skincare that promises results but does nothing.

•

POV: you hate mass-produced beauty that feels fake and chemical-laden.

Key idea:

A “hate hook” grabs attention by pointing out a

pain, frustration, or pet peeve

your audience strongly relates to, then your content/brand offers the solution.

Founder hooks:

A

founder hook

is a type of attention-grabbing statement or story used in pitches, marketing, or content that makes people (investors, customers, or media) interested

because of the founder themselves

.

Key elements of a founder hook:

1.

Personal Story / Background

– A unique life experience that led to the business.

2. Passion / Mission – Shows deep personal commitment to the problem.

3. Unique Expertise or Edge – Skills, knowledge, or experiences that give the founder a competitive advantage.

Purpose:
• Makes your brand memorable because people connect with you as much as the product.
• Builds trust and authenticity. investors and customers love founders they believe in.

Partnership ads:

it’s the hook in the ad that sells your partnership with the influencer, making people curious and eager to engage.

The emotional hook:

connects with people’s feelings to make them stop, pay attention, and engage.

Instead of focusing on facts or features, it targets emotions to make your message memorable.

Why did no one tell me hook:

expressing surprise or frustration about something the audience wishes they had known earlier.

It works by:

1. Triggering

curiosity

– people want to find out what they’ve been missing.
2. Tapping into

relatability

– the audience thinks,

“Yes! I feel the same way!”

3. Creating a natural

desire to learn or take action

– they’ll keep reading, watching, or clicking

If you… hook:

directly addressing the audience with a conditional statement.

• It usually starts with

“If you…”

and sets up a scenario the audience relates to or desires.

• The purpose is to make them think:

“Yes, that’s me!”

or

“I need to know more!”

• Often, it implies that the content or product is the

solution to the problem or desire

mentioned.

🩷 Notes taken from https://youtube.com/@daradenney?si=5ge8CUferIquPiAz youtube channel.

Storyblocks is basically a stock media subscription service that doesn’t look like ai:
Storyblocks.com/daradenny

• Offers stock videos, video templates, motion backgrounds, audio (music + sound effects), photos, vectors, and illustrations.

• Allows unlimited downloads under certain subscription plans.

• Has a flexible licensing model (royalty-free), meaning you can use the media in commercial and non-commercial projects without additional fees, depending on the plan.

• Provides tools & integrations such as a plugin for Creative Cloud, online editors/templates, etc., making it easier for creatives to work fast.

I found a delivery company from China
That ships goods from China for
By air: 4$ per kg
By sea: 2.41$ per kg

Could slightly vary depending on the country.

If anyone’s interested let @CraveWithin know your email so i get them to contact you.

Great for anyone sourcing products from alibaba and shipping is expensive.

In the past 6 days only, gold went up by 15.52$ per gram

I’ve never seen anything like this

The rise of gold from 2017-2025

Given baseline expectations for these supply and demand factors, is the current price of gold (approximately US$1,500 an ounce as of May 2011) justified? We don't think so. The cost of producing gold is somewhere between US$400 and US$900 an ounce, depending on the producer and region.

Says AllianceBernstein L.P.

Gold shouldn’t be seen just as a speculative play or a temporary hedge. Gold is a strategic long term investment that geopolitical risks.
This should be enough to provide significant diversification benefits and protection against inflation, market volatility and one size fits all answer, a 5% to 20% allocation to gold is well supported with a time tested approach to asset allocation.

Today's introductory talk is at 18:00 CET until 19:30, and the topic is financial health. We will discuss methods to make money remotely or in real life that ACTUALLY work and are compatible with hijab/niqab, and figure out which career paths work for each person according to their neurological wiring, neurodivergence and talents.

You will likely discover career/business paths that you didn't even think of making into a career.

We will also work on business mindset and unique ways of removing limiting thoughts.

Dm @CraveWithin to register for free

💰Halal investment coaching: (women only)

You can’t build wealth just by saving.
Money sitting in a savings account loses value over time due to inflation. One of the only ways to grow your wealth without working more hours is by putting your money to work through investing.

For this reason, I will start my coaching academy explaining how YOU can begin to invest, to safeguard your children from upcoming economic downturns, collapses and recessions.

What I’ll teach you:
- Halal investment options
- What affects the price of gold
- The role of central banks regarding the price of gold
- Correlation of gold with the US dollar
- Gold seasonality (growth & loss months)
- Strategic ways to trade gold Islamically
- How to know the trends of gold
- How to save for retirement as a Muslima
- Creating generational wealth for your children
- The difference between saving & investing
- Money & mental calmness
- How to avoid emotional spending
- Debt-free Muslim lifestyle
- Building wealth with limited income
- Why women must own assets
- Preparing for global financial shifts
- Ending the financial dependence cycle

And more!

Join the waiting list for free by dming @CraveWithin

Dopamine, the misunderstood chemical:
Dopamine is not a pleasure, it is anticipation & pursuit.

Wealthy brains:
- Extract reward from progress.
- Find satisfaction in compounding.
- Delay gratification naturally.

Millionaires are not more motivated, they are less dopamine-reactive.