Fairpool Announcements
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Fairpool is a DEX for personal tokens.

Create your own token & receive royalties from trading volume. Increase volume by offering dividends / selling content for your token.

Learn more: https://fairpool.io/
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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Sep-21-e1o5k9l

We talked about charitable tokens - an idea that could help Fairpool reach a wider audience.

It’s always easier to promote a product that is associated with a greater good for the society. Examples include Bitcoin itself (as non-custodian money) and Stepn (an app that pays you for running).

In Fairpool case, we can create special tokens that pay royalties to a charity.

This way, influencers can promote it as a social experiment - it’s going to channel a good portion of speculative capital into something valuable for the society.

We’ll get feedback on this idea from the influencers before implementing it.
📢 Weekly update:

Launched the Fairpool website: https://fairpool.io/.
🤝 Signed up 2 influencers for initial launch.

👉 Read more

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Sep-28-e1og6uj

We discussed our progress (2 influencers signed up) & talked about supporting fiat payments via credit / debit cards.

Our influencers told us that most of their followers don’t have crypto, so they need to buy the tokens with credit cards. That’s an issue because the tokens must be bought through a smart contract, and you can’t call a smart contract with a credit card.

One solution is to implement centralized trading - accept credit cards on our website, keep the balances in our database, execute trades on our server (just like a centralized exchange - like Binance, for example). That’s not web3-style, but that’s going to get us mass adoption. Also, it’s easier to implement & upgrade. The only downside is that we become custodians of user funds.

We think that benefits outweigh the disadvantages, so it’s a viable approach.
📢 Weekly update:

Updated the Fairpool website: https://fairpool.io/.
✌️ Recorded a video explainer.
🤝 Signed up 1 more influencer for initial launch.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Oct-5-e1or3ep

We discussed the recent case where Kim Kardashian has been charged by the SEC for promoting an unregistered security.

It’s not a problem for Fairpool because:

* Any influencer can create a personal token which is not a security by simply setting the dividends to zero. No dividends = Not a security.
* Any influencer can explicitly mention that this token is not offered to the residents of the United States.
* Fairpool will act in good faith trying to prevent selling the security tokens to US residents, asking every user to tick a checkbox confirming that they are not such a person. However, we can’t prevent the blockchain transactions because such transactions can be sent to validators directly (not through our frontend).
📢 Weekly update:

Updated the Fairpool website: https://fairpool.io/.
🤝 Signed up 1 more influencer for initial launch.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Oct-12-e1p59o5

We’ve started the Fairpool Agents program: if you refer an influencer to us, we’re going to share 50% of revenue with you, up to 20000 USD, paid in a stablecoin of your choice.

Specific terms:
* The influencer must create a token & publish a link to the token page on his/her social media.
* You will receive 50% of the commission that we will receive from the influencer’s token contract. Since we receive 2.5% on every sale, you will receive 1.25% on every sale.
* The referral reward is capped at 20000 USD.
* The referral reward is offered for the first 25 influencers who create a token (we might increase the limit in the future).
* The referral reward is offered for influencers with at least 100000 non-fake followers.
* We reserve the right to update the terms. However, we promise to maintain the same revenue share percentage. For example, if we change the Fairpool contract code to take commission in a different technical way (e.g. split between buys and sales), we’ll update the terms to match the way the contract works. In this case, your reward will still be the same amount, just charged in a different way.

Specific estimates:
* Assume 5000 USD daily sales volume (super-low-end estimate).
* 5000 USD daily sales volume = 150000 USD monthly sales volume.
* Your commission is 150000 USD * 1.25% = 1875 USD monthly.

Please note that most tokens have a significantly higher daily volume than 5000 USD. So most likely, you’ll get more than the estimate.

If you’d like to join the Fairpool Agents program, please send a message to the group: https://t.me/Coliquidity
📢 Weekly update:

Improved our task management system.
🤝 Hired an influencer marketing manager.
🤝 Advised another project.

👉 Read more

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Oct-19-e1pg1tt

We’ve hired 2 people to help us with the influencer outreach. We’re open to hiring more people for this job, so if you’re interested - let us know!

Also, we’ve brainstormed more ways to contact the influencers. Some ideas include:
* Post comments on their content (crazy simple, might work anyway)
* Buy ads in the engagement pods (special groups where micro-influencers share content to increase engagement)
* Contact the social media managers who act as virtual assistants for the influencers (helping them reply to comments, etc)

We’ll try these ideas one by one, gathering statistics to see which one works better.
📢 Weekly update:

🤝
Tried the outreach via marketing managers.
🤝 Decided to change the strategy to personal outreach via influencer-specific marketplaces.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-on-Oct-26-e1ppd3d

We’ve started contacting the influencers through the influencer-specific marketplaces, went to a local meetup, asked some friends for influencer contacts.

The approach with the influencer marketing managers didn’t work out. We’re not ruling out the approach in general, but we are ruling out that specific freelance marketplace where we found them. Most likely, there are more qualified managers out there - we just need to find them.

Also, since we want to avoid the mistakes made during the previous product launches, we’re spending a good amount of time on developing an internal decision making system. It’s different from other systems because it requires to write code in a formal language instead of sentences in a natural language. This way, we can leverage the compiler to fix some kinds of mistakes.

Please listen to the AMA if you’re looking for more details about why we’re doing it.
📢 Weekly update:

🤝
Got in contact with some influencers, now negotiating.
🤝 Met with a super-connector, discussing how to structure our partnership.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Nov-2-e1q49de

We’ve discussed an idea to increase the response rate in our influencer outreach process.

The idea is to create the demo pages tailored to specific influencers. These demo pages would contain the name of the influencer, the links to his social media profiles (along with the follower counts), the estimated lifetime earnings (as if he/she created a token already), the chart, and the buy & sell buttons.

We hope that this level of customization would increase the response rates & allow us to sign up more influencers.

And of course, we’ll reuse this page template for the actual influencer tokens.
📢 Weekly update:

Developed a demo page for influencers (work-in-progress).
🤝 Contacted more influencers.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Nov-9-e1qg51f

We talked about the influencer outreach process.

It’s quite tedious - we have to filter through a lot of noise to get to the actual genuine influencers.

There are two types of accounts that we are filtering out: we call them the “fans” and the “salesmen”.

The “fans” are influencers who are dedicated to promoting a specific asset. We’ve seen multiple channels focused squarely on XRP, HEX, CRO. Obviously, such channels are not a good match for us.

The “salesmen” are influencers that sell out their channel - they have many followers but abysmal engagement rate. Most comments are fake. It seems most followers are fake, too. Basically, they just pump their channel artificially to trap the marketers into buying advertising.

By contrast, we’re looking for genuine influencers engaging with their audience. It’s hard, but we keep doing it, because we believe that the profits will far outweigh the costs.
📢 Weekly update:

Finished a demo page for influencers (example: https://fairpool.io/demo/paco_web)
Built a doc for tracking exchange insolvencies: https://coda.io/@denis-gorbachev/red-alert
🤝 Contacted more influencers.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Nov-16-e1qrsg6

We talked about the optimizations to our influencer outreach process.

Right now, the most time is spent on two processes: 1) Finding the right influencers 2) Finding their contacts.

We decided to write a parser for the social media profiles, which would allow us to minimize the time spent on the 2nd process.

We’ve already reached agreements with some influencers, and we’re now looking to expand our reach.
📢 Weekly update:

Designed a new marketing strategy.
🤝 Contacted more influencers.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

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🔊 Listen to Coliquidity AMA: https://anchor.fm/coliquidity/episodes/Coliquidity-AMA-on-Nov-23-e1r6sab

We talked about our decision-making system.

We feel that it’s the most important thing for building a company. If our decision-making system is good, everything else will fall in place. However, it turns out to be very hard to design - and that’s the reason most companies continue operating without one (wasting time on pointless meetings, and wasting resources on pointless products).

Our system is different from others in many crucial ways.

The most important one is that decisions are made by writing code. Every decision is a function that takes an array of elements and returns a single element from that array.

The second one is that decisions are made objectively: all properties of the elements must be defined by the measurements of the actual world (not subjective feelings).

The third one is the use of a stable random estimator in case where it’s impossible to define any objective properties. It’s important for the estimator to be stable (not change its values across multiple runs). This is achieved by fixing a constant seed for the random number generator.

There’s much more to the system than could be explained in a single AMA. We plan to publish more information about it in future.
📢 Weekly update:

🤝
Got feedback on the new marketing strategy.
🤝 Talked with influencers about the outreach.
🤝 Advised another project.

👉 Read more

Coliquidity FAQ | Coliquidity app with Marnotaur token preset

Telegram group | Telegram announcements | Twitter | Anchor Podcasts