Broadcast channels on Telegram generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads — a promotion tool designed with privacy in mind.

In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels.

To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain. Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.

Telegram brings conversation in groups to an entire new level with 9 new features that redefine many-to-many communication. Now, groups can publish stories and save them as posts on their profile pages. Groups can set unique wallpapers and statuses, as well as customize their appearance down to the finest details, including the color and logo of the group’s profile cover or link style. All these features are already available and may be unlocked by group members who can boost their favorite chats. Such boosted groups can now also offer Voice-to-Text conversion and premium Custom Emoji to their members.