Generic local businesses don’t meet criteria on their own without having historical/cultural value, community significance, or distinctive architecture.

Unique artistic merit can make a sign eligible. This could include being one of a kind and created by a local artist, or being distinctive and noteworthy in the local community. Is this a sign of something worthy of exploration? Submitters should ensure that they provide context as to why the sign meets the acceptance criteria.

The logo above is famous: The Golden Arches. However, because it is so well-known and widespread throughout the globe, it is considered generic or mass-produced.