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1. Content analysis
Content analysis is a qualitative research method that examines and quantifies the presence of certain words, subjects, and concepts in text, image, video, or audio messages. The method transforms qualitative input into quantitative data to help you make reliable conclusions about what customers think of your brand, and how you can improve their experience and opinion.

2.Thematic analysis
Thematic analysis helps you identify, categorize, analyze, and interpret patterns in qualitative study data, and can be done with tools like Dovetail and Thematic.

While content analysis and thematic analysis seem similar, they're different in concept:

Content analysis can be applied to both qualitative and quantitative data, and focuses on identifying frequencies and recurring words and subjects

Thematic analysis can only be applied to qualitative data, and focuses on identifying patterns and themes

[21/03, 10:37 pm] Nidhi Vaish: 3. Narrative analysis
Narrative analysis is a method used to interpret research participants’ stories—things like testimonials, case studies, focus groups, interviews, and other text or visual data—with tools like Delve and AI-powered Grounded theory analysis
Grounded theory analysis is a method of conducting qualitative research to develop theories by examining real-world data. This technique involves the creation of hypotheses and theories through qualitative data collection and evaluation, and can be performed with qualitative data analysis software tools like MAXQDA and NVivo.

[21/03, 10:37 pm] Nidhi Vaish: 4. Grounded theory analysis
Grounded theory analysis is a method of conducting qualitative research to develop theories by examining real-world data. This technique involves the creation of hypotheses and theories through qualitative data collection and evaluation, and can be performed with qualitative data analysis software tools like MAXQDA and NVivo.
[21/03, 10:37 pm] Nidhi Vaish: .5 Discourse analysis
Discourse analysis is the act of researching the underlying meaning of qualitative data. It involves the observation of texts, audio, and videos to study the relationships between information and its social context.

In contrast to content analysis, this method focuses on the contextual meaning of language: discourse analysis sheds light on what audiences think of a topic, and why they feel the way they do about it.

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