FTC compliance is only the baseline: check these state and platform rules too

An FTC disclosure does not override stricter state requirements or a platform’s own policies. The relevant rules may depend on where your audience is located, not only where your business operates.

Before publishing, check four layers:
— State consumer-protection rules on deceptive claims, testimonials, sweepstakes, and automatic renewals.
— Privacy and consent requirements for tracking pixels, email, SMS, and data collection.
— The advertiser’s program terms, including approved claims, traffic sources, and required wording.
— Platform rules for paid partnerships, affiliate links, landing pages, and commercial content labels.

Make the disclosure visible where the endorsement appears. A platform label may help, but it should not replace clear language such as “I may earn a commission if you buy through this link.” Keep screenshots, approval records, and the exact creative used.

Treat every campaign as a three-part review: FTC baseline, state exposure, and platform policy. That checklist catches gaps before traffic does.

В Telegram Ads добавили Banner in Bot

В Telegram Ads появился формат Banner in Bot для показа рекламы внутри ботов с аудиторией от 1000 человек. Инструмент таргетируется не на площадки, а на пользователей — по интересам, номерам телефонов и подпискам. Пока доступны только текстовые креативы по ставкам Target Users. Новинка позволяет напрямую через стандартный кабинет охватывать целевую аудиторию прямо в их диалогах с ботами.

➡️ Читайте на сайте: https://aff.top/blog/v-telegram-ads-dobavili-banner-in-bot

🧠 Ещё больше инсайтов → в канале AFF.top

Anthropic готовит к запуску Claude Money

Anthropic анонсировала Claude Money — ИИ-сервис для управления личными финансами и автоматизации платежей. Инструмент позволяет подключать банковские карты для анализа расходов, планирования бюджета и проведения транзакций. Это переход от консультационных моделей к полноценным финансовым агентам. Внедрение технологии позволит пользователям делегировать нейросети рутинные задачи, включая оплату токенов и подписок на необходимые рабочие сервисы.

➡️ Читайте на сайте: https://aff.top/blog/anthropic-gotovit-k-zapusku-claude-money

🧠 Ещё больше инсайтов → в канале AFF.top

Meta ограничивает расходы на токены для сотрудников

Meta ввела внутренние лимиты на использование ИИ из-за резкого роста расходов: в 2026 году только на сотрудников заложены миллиарды долларов, а общий бюджет на ИИ-инфраструктуру оценивается в 130–145 млрд. Вывод простой: даже у Big Tech ИИ перестал быть бесплатной игрушкой и требует жёсткого контроля затрат.

➡️ Читайте на сайте: https://aff.top/blog/meta-ogranichivaet-raskhody-na-tokeny-dlia-sotrudnikov

🧠 Ещё больше инсайтов → в канале AFF.top

A disclosure policy readers can trust: 6 details to include before they click

A useful disclosure policy does more than say “we use affiliate links.” In plain language, explain how the business is funded, what relationships may exist, and how that can affect links, reviews, rankings, or recommendations. Keep the page easy to find from the main navigation or footer.

Cover the basics:
• Identify affiliate links, sponsored content, gifted products, and paid partnerships.
• State whether a commission may be earned when someone buys through a link.
• Explain that the customer’s price does not change because of the commission.

Then make the editorial standard clear:
• Say whether compensation influences ratings, rankings, or opinions.
• Explain how products are selected and whether negative findings are included.
• Provide a real contact method for questions or corrections.

The policy page is context, not a substitute for a clear disclosure near the recommendation. Use plain wording where readers make decisions, such as “This post contains affiliate links, and we may earn a commission if you buy.” Avoid vague labels like “partner” or “collab” when they hide the commercial relationship.

Review the page whenever your monetization model or content formats change. A short, specific policy builds more trust than a long legal notice readers cannot understand.

Claude Cowork, Claude Design объединили в один Claude

➡️ Читайте на сайте: https://aff.top/blog/claude-cowork-claude-design-obedinili-v-odin-claude

🧠 Ещё больше инсайтов → в канале AFF.top

Microsoft планирует вставлять рекламу в игры

➡️ Читайте на сайте: https://aff.top/blog/microsoft-planiruet-vstavliat-reklamu-v-igry

🧠 Ещё больше инсайтов → в канале AFF.top

Long livestreams need repeated affiliate disclosures, not one notice buried at the start

A disclosure shown only at the opening may miss viewers who join later, return after a break, or watch one segment. Treat it as part of the viewing experience, not a one-time setup.

Use a clear rhythm:
- Show it when the product is first introduced.
- Repeat it when a new segment starts, after a meaningful pause, and when the audience changes.
- Keep it visible long enough to read, and say it clearly for viewers without sound.
- Place it near the product link or purchase prompt.

Do not rely on "affiliate link" alone if viewers may not understand the relationship. Say: "I may earn a commission if you buy through this link." Keep the disclosure close to the endorsement and as noticeable as the sales message.

Before going live, add disclosure moments to the run of show. Check that overlays, captions, and chat messages remain readable on mobile screens.

For long streams, repetition makes disclosure effective: introduce it, repeat it at natural decision points, and keep it visible whenever the recommendation is active.

Disclosure wording that holds up: clear examples and vague phrases to remove

Use a simple test: can an ordinary reader understand your relationship with the brand before clicking or buying? State the connection and what it means. Place the disclosure beside the recommendation, link, or video, not in a profile, footer, or after “more.”

Clear options include:
• “I earn a commission if you buy through this link.”
• “Affiliate link: I may earn from qualifying purchases.”
• “Sponsored post.”
• “I received this product for free; this review is my honest opinion.”

The FTC has criticized wording that makes readers decode the relationship: “Thanks to our partners,” “commissionable links,” “collab,” “I work with brands,” or “affiliate disclosure” without an explanation. “Ad” and “Sponsored” work best when prominent and tied to the specific content.

Use the same standard in captions, stories, newsletters, and reviews. Repeat the disclosure where the recommendation appears, and keep it readable on mobile. Legal-sounding language cannot replace visibility or meaning.

Clear words, clear placement, clear connection: disclose before the click, not after the sale.

Affiliate links in newsletters: disclose clearly without turning every CTA into a legal warning

Readers need context, not a disclaimer wall. Place a short disclosure before the first affiliate recommendation, not only in a footer or policy page. Use plain language: “Some links are affiliate links, so we may earn a commission if you buy—at no extra cost to you.”

Use a simple placement checklist:
— Put the disclosure near the first relevant link.
— Repeat it when a section can be forwarded or read on its own.
— Make it noticeable, but less prominent than the main content.
— Cover links, discount codes, and product buttons.

Keep the recommendation useful. Explain why the product is relevant, label the CTA accurately, and avoid implying that clicking supports an opinion unless that is true. Check the email on mobile: the disclosure should appear before the link, not after a long scroll.

A short, timely disclosure protects trust without interrupting the newsletter. Review every template and automated sequence, then check the rendered version before sending.

На Anthropic, OpenAI, Google и SpaceXAI подали в суд из-за ИИ

В Калифорнии против ИИ-компаний подали антимонопольный иск: регулятору показалось подозрительным, что игроки синхронно призывают ограничить развитие нейросетей ради безопасности. Смысл спора в том, что инвестиции в ИИ уже обгоняют реальный прогресс, а бизнесу выгодны правила, которые защитят капитал. Вывод: быстрых прорывов ждать не стоит, лучше выжимать максимум из текущих инструментов.

➡️ Читайте на сайте: https://aff.top/blog/na-anthropic-openai-google-i-spacexai-podali-v-sud-iz-za-ii

🧠 Ещё больше инсайтов → в канале AFF.top

Google ads начал показывать расходы конкурентов

Google Ads запустил Peer Spending — инструмент, который сравнивает расходы аккаунта с рекламодателями из той же ниши без раскрытия чужих данных. Он показывает, тратите вы больше, меньше или примерно на уровне конкурентов на уровне кампаний и групп объявлений. Для арбитража это скорее ориентир по бенчмаркам, чем инструмент прямого усиления залива.

➡️ Читайте на сайте: https://aff.top/blog/google-ads-nachal-pokazyvat-raskhody-konkurentov

🧠 Ещё больше инсайтов → в канале AFF.top

Минфин РФ планирует выпустить собственный стейблкоин

Власти РФ обсуждают запуск рублёвого стейблкоина: сейчас решают, как его обеспечить, какие операции разрешить и будет ли на него спрос. Основной кейс — международные переводы, а не использование физлицами. Если проект доведут до запуска, он может стать частью новой криптоинфраструктуры и альтернативой токенам, привязанным к дружественным валютам.

➡️ Читайте на сайте: https://aff.top/blog/minfin-rf-planiruet-vypustit-sobstvennyi-steiblkoin

🧠 Ещё больше инсайтов → в канале AFF.top

Podcast ads fail when the disclosure is only in the show notes

Host-read ads need a verbal disclosure near the recommendation, not buried at the end of the episode. Say it in plain English before the pitch or in the same breath: “This segment is sponsored,” “I earn a commission if you use my code,” or “I’m an affiliate for this product.”

For affiliate codes, do not assume the code itself explains the relationship. A listener may hear a short promo once and never open the notes. If the code is tied to compensation, the spoken disclosure should cover it clearly; the notes can add detail, but they should not carry the whole load. 🎧

Show notes still matter. Use them for a fuller disclosure, the affiliate link label, and any material terms that affect the recommendation. Keep the wording easy to spot and avoid hiding it under links, episode summaries, or a wall of text.

Quick check: if someone hears only the audio, would they still know you may benefit from the mention? If not, the disclosure is too weak. Put the relationship where the listener cannot miss it, then repeat it in the notes for backup.

В публичный доступ вышел Grok 4.7

➡️ Читайте на сайте: https://aff.top/blog/v-publichnyi-dostup-vyshel-grok-4-7

🧠 Ещё больше инсайтов → в канале AFF.top

X теперь показывает причину теневого бана

➡️ Читайте на сайте: https://aff.top/blog/x-teper-pokazyvaet-prichinu-tenevogo-bana

🧠 Ещё больше инсайтов → в канале AFF.top