📝 Boosting Social Media Without a Budget: First Results of the Experiment

A month ago, we decided to run an experiment on developing a business project's social media accounts without advertising or budgets. The test subject appeared almost immediately – and it turned out to be us! Why? Because too often marketing agencies are like “shoemakers without shoes”: everyone is busy with clients, cases, reports, while their own social media sits silent… We decided to break this trend!

The task was simple (and at the same time challenging) – for three months, we aimed to actively grow our social media accounts without any advertising budgets. Just the power of content, creativity, and organic reach. A month has passed – no miracle yet, but we still believe in our ideals and want to show, through our own example, that growth is possible even without big investments, if you approach strategy wisely.

The first month has passed – here are the preliminary results!

☝️ What worked:

✅ We expanded to new platforms and started actively engaging where we hadn’t been before.
✅ Our Zen channel now appears on the first page of search results (yes, even without a budget!).
✅ Our CEO went live on the radio together with Forbes – coincidence? We don’t think so 😉
✅ We reminded old clients and those who had heard of us or worked with us through intermediaries – several people refreshed their contacts, and one new collaborative project has already started.
✅ We were invited to provide information support for two interesting events (we’ll explain why this matters and how it works in one of our next posts).

🖱 What didn’t work:

✅ Followers didn’t grow – no miracle happened. But in our niche and after just one month, this is quite expected. Stories about “growing from 0 to 1,000,000 in a few weeks” are better left to info-hustlers.

✅ We didn’t always stick to the posting schedule (yes, we “got tired” at times). But we tried and will continue.

☝️Conclusions:

Consistency really works. When you post according to a plan, not “whenever you feel like it,” the audience reacts more actively.

Backstage formats and useful content work best – people find them interesting and are happy to share! And an ironic, honest tone helps you feel closer and livelier without gloss or clichés.

So we continue – the three months aren’t over yet – and we thank everyone who is following us!

📖 News Distribution to Media – How Does It Work?

Let’s start with a reality check: although many believe that such distribution is a “magic pill” – send it out and suddenly Cointelegraph, Forklog, and CMC write about you – that’s not the case. Let’s be honest – a low-cost distribution is not the same as placement in a top-tier media outlet for millions of dollars. Fortunately for PR teams and unfortunately for clients, the world works differently.

📑 But here’s the good news: distribution really does work!

If you are a top company implementing a project significant for the entire market, it can help open doors even to high-tier media. If your company is smaller, the outlets will be more modest – but there will still be coverage.

Why it works: Ready-made news texts are often picked up by smaller outlets – they need quality content. This fills search results and triggers a snowball effect: when one outlet sees that someone has already published the news, others may pick it up as well.

📌Lifehacks to increase coverage:

▶️ Make the news as non-promotional as possible. Explain why it matters and what it brings to your industry.

▶️ Support distribution with a paid publication. Place one PR text in a reputable outlet that acts as a “news-maker” for smaller media.

▶️ Push the news on social media. This will amplify the effect and expand reach.

Typically, distribution allows for 10–40 media publications for standard news (depending on the newsworthiness and quality of the text) and helps secure good positions in search results!

💻 Want to see the results? Contact us and we'll show you a report from one of your previous mailings!

😱 Our CEO featured on Forbes Russia!

Forbes has released a new episode of “Nabutov Is Here. Forbes” with our CEO, Alena Nariniani — journalist, crypto expert, and CEO of Crypto-A.

💬 The discussion covered the fundamentals and backing of cryptocurrencies, global crypto markets, a wide range of trading tools, as well as different approaches to government regulation in this complex and rapidly evolving industry.

⌨️ https://www.forbes.ru/podcasts/nabutov-zdes-forbes/551129-kriptorynki-v-rossii-i-v-mire-bezgranicnaa-svoboda-ili-total-nyj-kontrol?ysclid=mirkh4r6fb53935620

👏 CRYPTO-A has made it to the finals of the CryptoAwards in the category
“Best Marketing Support for Projects”

We truly need your support ❤️

For us, this nomination is more than just an award — it’s recognition of the work we do every day for crypto and fintech projects: strategy, launches, growth, reputation, and real results.

If you have a minute, please vote for us
👉 @cryptoawards_bot

😀 Category: Best Marketing Support for Projects (at the bottom of the list)
😀 Choose: CRYPTO-A

We’ll be sincerely grateful for every vote. Thank you for being with us! ❤️

☝ Our CEO Alena Nariniani commented to BFM on an innovation from #Superheat — a boiler that mines cryptocurrency and heats water at the same time.

💡The essence of the technology

The device uses heat from mining to heat water. Manufacturers promise savings of up to 80% on electricity and up to $1,000 in passive income per year.

➡️ Our view

The concept of #mining boilers is not new, but it shows a smart approach — turning a "side effect" (heat) into the main value, and making mining an additional bonus.

An example of scaling: in the US, an entire power plant supplies a village with energy using old mining equipment.

This is an excellent illustration of how the crypto industry can be integrated into everyday life and bring real benefits.

⌨️ Full commentary at www.bfm.ru/news/594807

Tomorrow, live on Silver Rain — Crypto A CEO Alena Nariniani joins the program “Nabutov Here. Forbes” 🎤

We’ll discuss how the crypto market is navigating the military actions in Iran and just how volatile things are right now. What’s happening — and what could come next?

Tune in from 10:00 to 11:00 AM (Moscow time).

➡️ You can watch the previous episode with our CEO here:
https://www.silver.ru/programms/Nabutov_Zdes/nabutovzdes/materials-KriptovalyuttavRossiiivmirePomoshchiprepyatstviya/

☝ Innovations in the cryptocurrency market: solo miners, trading on the Moscow Exchange, and digital currency as an asset

Recording of the live broadcast of the program “Nabutov Here. Forbes” with Crypto A., CEO


📌 https://www.silver.ru/programms/Nabutov_Zdes/nabutovzdes/materials-InnovatsiinarynkekriptovalyutysolomaynerytorginaMosbirzheitsifrovayavalyutakakimushchestvo/

✨ This Wednesday, Crypto Summit 2026 kicks off 🚀

An annual forum on cryptocurrencies and blockchain technologies that has already become one of the key industry events in Russia.

And yes — we’ll be there!

If you’d like to meet, chat, and ask questions — make sure to stop by, we’d love to connect 👋

🎟 No ticket? We have a few invites to share ✨

📩 Send us a direct message — we’ll tell you how to get one 😉

🤝 We served as the media partner for Crypto Summit VIII, which took place at the end of March. We’re excited to support the growth of cutting-edge digital industries!
We look forward to continuing this support!

https://cryptosummit.ru