🤓 Shoemaker without shoes – or a marketing agency without well-developed social media…

Have you noticed that even the best marketing agencies rarely put effort into their own social media accounts? Rare posts, 1–2 likes, and comments only from the CEO’s mom and interns who worked here last year…

Sounds familiar? We know it all too well! And we’ve decided to change that.

🚀 We’re launching an experiment: for the next 3 months, we’ll be actively running and growing our social media.
📉 Conditions: no ad budgets – only the power of content, creativity, and organic growth.
📎Format: complete transparency – we’ll be sharing results in real time.

We want to show that effective promotion is possible even without big investments, if you approach strategy and content the right way.

Stay tuned to see how an agency tests its own tools on itself. It’s going to be honest, useful, and (most likely) unexpected! 😉

📍 We are at one of the main events of the crypto industry in Russia — the VII Crypto Summit! Today and tomorrow, entrepreneurs, investors, and government representatives will gather under one roof to discuss the future of digital assets.

It's going to be interesting! 🚀

#crypto #cryptosummit

🧐 How Can a Brand or a Speaker Get into the Media?
…and why it even matters

Do you want people to talk about you and your product – and preferably not just your clients, but also journalists? A feature in a reputable publication works like advertising: it builds trust, boosts awareness, and strengthens reputation. And let’s be honest – it’s simply prestigious! But here comes the natural question: how easy is it to get into the media, and how do you actually do it? Let’s break it down.

Why do brands and speakers want to be in the media?

The reasons are quite clear:

📎 Trust in the brand. People tend to believe Forbes or The Wall Street Journal more than they believe someone praising themselves in a paid ad.

📎 Awareness. Media provide reach that is often hard to achieve with just targeting or social networks. Another benefit – articles in online media are usually well indexed, meaning your name or brand can appear at the top of Google or Yandex search results.

📎 Expert positioning. Authored articles and expert commentary help a speaker build a reputation as a thought leader in their niche.
Sales. Publications influence conversions indirectly – people trust the brand → they choose its product. Over time, this becomes a key factor in business growth.
🤔 Is it easy to get into the media? It is not as hard as you might think either. The key rule is simple: journalists need stories, not your press releases. If you can provide content that is interesting to their audience, the media will be happy to feature you.

🚨 So, how do you get into the media?

It’s important to understand: negotiating with a journalist to get an editorial feature is not the same as “buying an ad.” With advertising, you simply contact the sales department and pay an invoice. But for editorial coverage, you need to tell a story – about yourself, your product, or your expertise.

What we do as an agency:

📌 Shape stories journalists want. We package facts about the brand or speaker into a media-friendly format. Sometimes this means your authored article won’t be accepted, but your expert commentary might be included in an editorial piece – if the topic is relevant and your insights are valuable and non-promotional.

📌 Choose the right media for the right goals. Sounds obvious, but worth repeating: if you manufacture furniture, cooking websites are unlikely to feature you… although with the right angle, even unusual placements can work.
📌 Use proven editorial contacts. Of course, we don’t have “insiders” in every single publication. With new industries and clients, we often build relationships with editors from scratch – which means even without prior contacts, media coverage is achievable.

📌 Support the process until publication. This part is crucial: it’s not enough to write a text or give a comment. You need to do it on time, respect deadlines, answer follow-up questions, and sometimes adjust content per editor’s request. Staying in touch is key.

Yes, sometimes buying an advertorial is easier than getting editorial mentions. But these are two different formats: advertising is direct promotion, while earned media is about credibility and reputation. It’s a chance to present yourself and your business through an independent lens – and build long-term trust with your audience.

💭 If you’ve been considering making your media debut – we’re here to help and show you how it all works. Your first media request (article or commentary) is on us for free. After that, you decide whether you want to continue. DM us to get started!

🆘 Are advertisers doomed? Will neural networks replace us?

Will they really replace them – just like journalists and designers – or not? Let’s be honest: sometimes we catch ourselves panicking, because neural networks can already write texts, generate creatives, and even suggest promotion strategies…

Let’s tone down the panic and look at the situation soberly. What exactly do neural networks lack?

➡️ Understanding of audience and market. Algorithms can process data, but they don’t feel context or cultural nuances.
➡️ Strategic thinking. A neural network may suggest an idea, but fine-tuning it for your specific audience – no.
➡️ Emotions and insights. Sincerity, humor, the ability to resonate with users – all this comes from human experience and observation.

Neural networks help speed up routine processes: picking references, creating drafts, and adapting texts has become much easier and faster. No wonder many business owners are thrilled with AI assistants, thinking they no longer need an SMM manager, designer, or advertiser... And that’s normal, here’s why:

✂️ Only fools don’t use neural networks in their work today (even our journalists often try to “write texts” with AI alone – but you can’t trick an editor that easily. We hand out a “red card” to the author, and send the text back for revision). If you’re completely satisfied with how AI performs the task, then you really don’t need to spend extra budget on working with an ad agency.

✂️ The number of orders for traditional services is declining (that’s true). But this only means we can now devote more time to each task and do it more effectively.

✂️ In the work of an #SMM or #PR specialist, there are different kinds of tasks – and yes, some of them can indeed be solved with AI (to be fair, we ourselves actively use ChatGPT in our work). At the same time, there are still tasks that only a human can perform.

For a modern advertiser, neural networks are not a threat, but a “second brain” or “extra hands” that help you be faster and more effective.

Ignoring them is foolish, but by integrating neural networks into your work, you gain an advantage: increasing both the speed and quality of the tasks you deliver.

⚡️ Bonus below: A list of neural networks that may come in handy for promoting your product or brand:

🌟 #ChatGPT (#OpenAI). Generates ideas, writes texts, scripts, content plans, and creates images. https://chat.openai.com

🌟 Jasper AI. Specializes in ad slogans, email campaigns, landing pages, and more. https://www.jasper.ai

🌟 #Neuroflash. Generates content with SEO in mind – very convenient for ad campaigns and blog posts. https://neuroflash.com

🌟 #Canva #AI. A familiar design platform, now with neural networks: banners, posters, and creatives. https://www.canva.com

🌟 #MidJourney. A veteran tool that creates unique images from text prompts. https://www.midjourney.com

🌟 DALL·E. Generates images for posts, ads, and creatives. Works well together with ChatGPT. https://openai.com/dall-e

🌟 #Runway. Brings images to life, generates video from text, adds special effects. https://runwayml.com

🌟 #Lumen5. Turns text into video. https://lumen5.com

🌟 #Synthesia. Creates videos with virtual presenters and narrators in different languages. https://www.synthesia.i

🌟 Surfer SEO. Analyzes texts and helps write articles that rank higher in search engines. https://surferseo.com

💼Looking for crypto experts!

Want to get featured in the media for free? Easy!🎯

You provide a comment on the topic – we’ll take care of the publication.

💬 We’re discussing the following questions:

🖤 What awaits the cryptocurrency market by the end of 2025?
🖤 How will the landscape of crypto projects change?
🖤 What will Bitcoin and Ethereum be worth?
🖤 Which altcoins are set to rise, and which ones to fall?
🖤 What legislative initiatives in the crypto space do you expect?

If you have an opinion and expertise – we need you!

📝 DM us if you’re ready to share your insights!

💡 What is Zealy and why do projects need it?

Want to boost follower activity, launch challenges, contests, and raids?

Platforms like #Zealy turn community engagement into a game: complete missions, earn XP, and climb the leaderboard.

While Zealy is widely used by crypto projects today, its potential goes far beyond Web3.

⚡️ Want to know how Zealy can help your project? Read our full article https://medium.com/@crypto__a/what-is-zealy-and-how-does-it-work-2a4bdbce9611

And don’t forget to join our Telegram chat, where we share active Zealy sprints:

👉 https://t.me/MoneyZealy

💻 Working with Social Media: How Not to “Freeze Up” and Keep Going

If you manage your social media accounts yourself (just like we’re doing now), one of the biggest challenges you’ll likely face is the so-called creative block – that moment when you just want to skip a day or two. Posts aren’t coming together, inspiration is gone, and you think, “It’s fine if I don’t post today…”

It’s not fine! We’ve fallen into that trap a few times ourselves – and trust us, once you skip a couple of days, it can be really hard to get back on track. That’s why we’re sharing a few short tips (mostly as a reminder for our own SMM team!) to help you keep the momentum and stay consistent with your content.

🔴 Don’t chase a genius idea – look for a topic. Start drafting something simple: a review, a result, a short update. Once you begin, new ideas will follow naturally.
🔴 Create content categories. When you have a structure, it’s easier to work. You don’t need to reinvent the format every time – just fill in the framework.
🔴 Dedicate one day a week to planning content. Prepare posts for the whole week in one go – it helps you get into the flow instead of asking yourself daily, “What should I post today?”
🔴 Reuse and refresh old materials. Update past posts, merge ideas, or share new insights on familiar topics. Repetition strengthens your message.
🔴 Collect ideas from conversations. Questions, comments, discussions – all of these are great sources for new content ideas.

Remember: your content plan isn’t a cage, it’s a compass. Don’t be afraid to adjust topics, add timely updates, humor, or emotion. The main thing – keep moving forward.

📝 Content is a lot like fitness: consistency matters more than inspiration. And if you’d like a ready-to-use content plan template to help you build your system without stress – let us know, and we’ll share it!

🚀 Crypto Projects: Why We Work with Them

The world of blockchain and cryptocurrencies is where innovation, bold ideas, and technologies are born – the ones that can change the world tomorrow. We see it not just as a trend, but as a space of freedom, experimentation, and growth.

☝️ That’s why we’re always happy to support and take part in major crypto events. For example, we’ve become an official media partner of Blockchain Life 2025 – one of the most anticipated conferences in the industry, taking place in Dubai on October 28–29.

🎁 If you’re planning to attend – let’s meet there! And if you’d like us to gift someone a ticket (just like we did for Crypto Summit in Moscow) – leave a comment, and we’ll organize a giveaway!

📍 Which Social Media Platforms Should Your Business Be On?

The world of social media is changing faster than TikTok trends. It’s not enough to just be online –you need to be where your customers are and speak their language. X (Twitter), LinkedIn, Telegram, Instagram, TikTok, YouTube, Discord, Reddit – the choice is wide! But how do you make the right one without wasting time and money? Let’s find out.

Before we begin, one key point: your choice of platforms depends not only on your business niche but also on your geography. So if you’re reading this in English, we’ll focus on global and Western platforms – no Russia-only networks here.

📱 Instagram

Best for: Fashion, beauty, lifestyle, travel, restaurants, and service industries.

Why: Visuals still rule the game. Stories, Reels, and UGC (user-generated content) build trust faster than any ad.

Pro tip: Don’t be afraid to be real – show behind-the-scenes moments, your team, your process. In 2025, audiences value authentic, unfiltered storytelling over polished perfection.

📱 LinkedIn

Best for: B2B, IT, consulting, finance, investment, and education.

Why: It’s no longer just a resume board – it’s a powerful ecosystem for professional networking, sales, and thought leadership.

Pro tip: Share expert insights, market analysis, case studies, and industry trends. Facts, not vibes, work best here. Build your company’s credibility by elevating the personal brands of your team members.

📱 Telegram

Best for: Media, startups, crypto, fintech, education, and niche communities.

Why: Telegram helps you build loyal communities without being at the mercy of algorithms.

Pro tip: Don’t limit yourself to a channel – add a chat, host AMA sessions, and use mini-apps or bots. Telegram in 2025 is an entire ecosystem for content, engagement, and even sales.

📱 TikTok

Best for: FMCG, retail, entertainment, education, and personal brands.

Why: Organic reach is still massive. You can grow fast even without ad budgets.

Pro tip: Humor, trends, and short narratives are your key to attention. Authenticity beats production value. Even B2B brands have found success by showing real people, teams, and everyday life behind their products.

📱Read the full article on Medium

🤖 Are you in the neural networks…

Have you ever tried asking ChatGPT or another AI about yourself or your company? Try it – and the answer might surprise you, maybe even make you wonder: why did it say that?

⚫️ The truth is, AI doesn’t actually know you. It simply reads everything available online about your name, brand, or company – posts, articles, reviews, news. It analyzes the data and builds an opinion based on what it finds. And if the AI says something you don’t like – it just means someone else told your story before you did.

In 2025, digital reputation is no longer just about SEO and SMM. It’s about what artificial intelligence thinks of you when someone asks, “Who is [your name / company]?”

🔎 To make AI say what you want it to say, you need to:

🖤 Build the right digital footprint. Publish articles, interviews, expert insights, and case studies.

🖤 Stay active. AIs “learn” from fresh content – so be visible.

🖤 Shape the narrative. Tell your story the way you want it to be quoted.

🖤 Monitor your content. Remove or update outdated information – AI won’t forget unless you rewrite the story.

AI has already become part of your public image. And while in the past you needed to work with the press – now you need to work with algorithms. And yes, we can help with that too!

❤️ By the way, try asking ChatGPT what it thinks about us 😉

📝 Boosting Social Media Without a Budget: First Results of the Experiment

A month ago, we decided to run an experiment on developing a business project's social media accounts without advertising or budgets. The test subject appeared almost immediately – and it turned out to be us! Why? Because too often marketing agencies are like “shoemakers without shoes”: everyone is busy with clients, cases, reports, while their own social media sits silent… We decided to break this trend!

The task was simple (and at the same time challenging) – for three months, we aimed to actively grow our social media accounts without any advertising budgets. Just the power of content, creativity, and organic reach. A month has passed – no miracle yet, but we still believe in our ideals and want to show, through our own example, that growth is possible even without big investments, if you approach strategy wisely.

The first month has passed – here are the preliminary results!

☝️ What worked:

✅ We expanded to new platforms and started actively engaging where we hadn’t been before.
✅ Our Zen channel now appears on the first page of search results (yes, even without a budget!).
✅ Our CEO went live on the radio together with Forbes – coincidence? We don’t think so 😉
✅ We reminded old clients and those who had heard of us or worked with us through intermediaries – several people refreshed their contacts, and one new collaborative project has already started.
✅ We were invited to provide information support for two interesting events (we’ll explain why this matters and how it works in one of our next posts).

🖱 What didn’t work:

✅ Followers didn’t grow – no miracle happened. But in our niche and after just one month, this is quite expected. Stories about “growing from 0 to 1,000,000 in a few weeks” are better left to info-hustlers.

✅ We didn’t always stick to the posting schedule (yes, we “got tired” at times). But we tried and will continue.

☝️Conclusions:

Consistency really works. When you post according to a plan, not “whenever you feel like it,” the audience reacts more actively.

Backstage formats and useful content work best – people find them interesting and are happy to share! And an ironic, honest tone helps you feel closer and livelier without gloss or clichés.

So we continue – the three months aren’t over yet – and we thank everyone who is following us!

📖 News Distribution to Media – How Does It Work?

Let’s start with a reality check: although many believe that such distribution is a “magic pill” – send it out and suddenly Cointelegraph, Forklog, and CMC write about you – that’s not the case. Let’s be honest – a low-cost distribution is not the same as placement in a top-tier media outlet for millions of dollars. Fortunately for PR teams and unfortunately for clients, the world works differently.

📑 But here’s the good news: distribution really does work!

If you are a top company implementing a project significant for the entire market, it can help open doors even to high-tier media. If your company is smaller, the outlets will be more modest – but there will still be coverage.

Why it works: Ready-made news texts are often picked up by smaller outlets – they need quality content. This fills search results and triggers a snowball effect: when one outlet sees that someone has already published the news, others may pick it up as well.

📌Lifehacks to increase coverage:

▶️ Make the news as non-promotional as possible. Explain why it matters and what it brings to your industry.

▶️ Support distribution with a paid publication. Place one PR text in a reputable outlet that acts as a “news-maker” for smaller media.

▶️ Push the news on social media. This will amplify the effect and expand reach.

Typically, distribution allows for 10–40 media publications for standard news (depending on the newsworthiness and quality of the text) and helps secure good positions in search results!

💻 Want to see the results? Contact us and we'll show you a report from one of your previous mailings!

😱 Our CEO featured on Forbes Russia!

Forbes has released a new episode of “Nabutov Is Here. Forbes” with our CEO, Alena Nariniani — journalist, crypto expert, and CEO of Crypto-A.

💬 The discussion covered the fundamentals and backing of cryptocurrencies, global crypto markets, a wide range of trading tools, as well as different approaches to government regulation in this complex and rapidly evolving industry.

⌨️ https://www.forbes.ru/podcasts/nabutov-zdes-forbes/551129-kriptorynki-v-rossii-i-v-mire-bezgranicnaa-svoboda-ili-total-nyj-kontrol?ysclid=mirkh4r6fb53935620

👏 CRYPTO-A has made it to the finals of the CryptoAwards in the category
“Best Marketing Support for Projects”

We truly need your support ❤️

For us, this nomination is more than just an award — it’s recognition of the work we do every day for crypto and fintech projects: strategy, launches, growth, reputation, and real results.

If you have a minute, please vote for us
👉 @cryptoawards_bot

😀 Category: Best Marketing Support for Projects (at the bottom of the list)
😀 Choose: CRYPTO-A

We’ll be sincerely grateful for every vote. Thank you for being with us! ❤️

☝ Our CEO Alena Nariniani commented to BFM on an innovation from #Superheat — a boiler that mines cryptocurrency and heats water at the same time.

💡The essence of the technology

The device uses heat from mining to heat water. Manufacturers promise savings of up to 80% on electricity and up to $1,000 in passive income per year.

➡️ Our view

The concept of #mining boilers is not new, but it shows a smart approach — turning a "side effect" (heat) into the main value, and making mining an additional bonus.

An example of scaling: in the US, an entire power plant supplies a village with energy using old mining equipment.

This is an excellent illustration of how the crypto industry can be integrated into everyday life and bring real benefits.

⌨️ Full commentary at www.bfm.ru/news/594807