Alena Nariniani CEO of Crypto-A expressed her opinion to Business FM radio on the fall of cryptocurrencies and the termination of the Deribit exchange in Russia

https://www.bfm.ru/news/567201

https://www.bfm.ru/news/566980

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Наш генеральный директор Алена Нариньяни поделилась своим мнением с радио Business FM на темы падения криптовалют и прекращения работы биржи #Deribit в России

https://www.bfm.ru/news/567201

https://www.bfm.ru/news/566980

#крипта #Bitcoin #криптовалюта #crypto

Gray #mining has grown in the Russian city of Irkutsk

Our CEO Alena Nariniani commented on the situation for Business FM radio.

https://www.bfm.ru/news/568002

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В российском Иркутске вырос «серый» #майнинг

Ситуацию для радио Бизнес ФМ прокомментировала наш генеральный директор Алена Нариньяни.

https://www.bfm.ru/news/568002

Bitcoin and Ethereum will become the basis of the US cryptocurrency reserve

Alena Nariniani, CEO of Crypto A, speaks about the prospects of such an initiative and the outlook for cryptocurrencies.

https://www.bfm.ru/news/568722

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Биткоин и Ethereum станут основой криптовалютного резерва США

О перспективах такой инициативы и о перспективах криптовалют говорит генеральный директор Crypto A Алена Нариньяни.

https://www.bfm.ru/news/568722

#биткоин #Ethereum #трамп #сша #bitcoin #Ethereum #trump #USA

🎤 For the first time, the Central Bank has established criteria for "especially qualified" investors who will be allowed to trade cryptocurrencies in an experimental legal regime. Our CEO - Alena Nariniani - on the air of Silver Rain radio shared her opinion on the criteria the Central Bank will use to make the selection.

https://dzen.ru/video/watch/67d3c86470d5ef087ed62a1d

#crypto #investment #bitcoin

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ЦБ впервые установил критерии «особо квалифицированных» инвесторов, которые получат право торговать криптовалютами в экспериментальном правовом режиме. Наш CEO - Алена Нариньяни - в эфире радио «Серебряный дождь» поделилась своим мнением относительно критериев, по которым ЦБ будет осуществлять выборку.

https://dzen.ru/video/watch/67d3c86470d5ef087ed62a1d

#крипта #инвестор #инвестирование #биткоин

🇦🇪 A new cryptocurrency pegged to the dirham will appear in the UAE

Alena Narignani, CEO of Crypto-A, is not surprised that a new cryptocurrency will appear in the Emirates. Here is her comment to a Russian radio station.

💭 "A few years ago, the creation of so-called #CBDC, i.e. national digital currencies (digital dollar, digital ruble, digital yuan), became a real trend. But this is the first time I've heard about the digital dirham, although it's actually quite logical, because the Arab Emirates support the sphere of cryptocurrencies, support blockchain technology, actively develop it at their place. So it makes sense that they are planning to issue a digital dirham on the blockchain. If they do release such a coin, I think all the major exchanges will be happy to list it. If they do, then it will have good liquidity, it will be easy to exchange it for any other currency or withdraw it into fiat, so it will be simple and easy to use".

https://www.bfm.ru/news/572530

#crypto

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🇦🇪 В ОАЭ появится новая криптовалюта, привязанная к дирхаму

Гендиректор «Крипто-А» Алена Нариньяни не удивлена тем, что новая криптовалюта появится именно в Эмиратах. Вот ее комментарий российской радиостанции.

💭 «Еще несколько лет назад создание так называемых #CBDC, то есть национальных цифровых валют (цифровой доллар, цифровой рубль, цифровой юань), стало настоящим трендом. Но про цифровой дирхам я слышу в первый раз, хотя на самом деле это весьма логично, потому что Арабские Эмираты поддерживают сферу криптовалют, поддерживают технологию блокчейн, активно развивают ее у себя. Поэтому вполне логично, что они планируют выпускать цифровой дирхам на блокчейне. Если они действительно выпустят такую монету, я думаю, что все крупнейшие биржи с удовольствием ее залистят. Если они ее залистят, значит, у нее будет хорошая ликвидность, ее можно будет легко обменять на любую другую валюту либо вывести в фиат, соответственно, ею будет просто и легко пользоваться».

https://www.bfm.ru/news/572530

#оаэ #crypto

🗣️ Vladimir Smerkis, the former head of the Binance crypto exchange in the CIS and co-founder of the Blum crypto project, has been arrested in the Russian capital of Moscow. He is suspected of fraud on a particularly large scale.

Smerkis' next project is Tokenbox, thanks to which the businessman earned another $7 million. However, the asset tied to the project instantly depreciated in value after the auction - a familiar story for crypto projects. Suffice it to recall the sensational "hamster", says Alena Nariniani, CEO of Crypto-A:

▶️ "The Blum app is akin to the "hamster", which everyone tapped, tapped, then they were paid the entire reward - some by 100 rubles, some by 200. Even though the project team made a huge profit. In my opinion, this is also a scam. The Blum app is an app from the same series. They had a tapalka with a bunch of tasks where you had to subscribe to 56 chat rooms, put likes, watch videos every day. That's why the creators of such an app need you to subscribe to 56 chats, purely logically? Because he takes money from these chat rooms for advertising, for catching up users. And this money theoretically he should have shared with the users, but that didn't happen. The fact that he was the head of Binance's CIS business probably doesn't play any role anymore. Binance hasn't been working for us for a long time, and this is just a high-profile position at the expense of which you can attract attention to your projects and investors in the CIS market..."

➡️ https://www.bfm.ru/news/573677

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🗣️ В Москве арестовали бывшего главу криптобиржи Binance в СНГ и сооснователя криптопроекта Blum Владимира Смеркиса. Его подозревают в мошенничестве в особо крупном размере.

Следующий проект Смеркиса — #Tokenbox, благодаря которому бизнесмен заработал еще 7 млн долларов. Однако актив, привязанный к проекту, после выхода на торги моментально обесценился — история для криптопроектов привычная. Достаточно вспомнить нашумевшего «хомяка» говорит гендиректор «Крипто-А» Алена Нариньяни:

🗣️ «Приложение #Blum — это сродни «хомяку», которого все тапали, тапали, потом им выплатили всем награду — кому по 100 рублей, кому по 200. Притом что команда проекта тогда сорвала какой-то огромный куш. На мой взгляд, это тоже мошенничество. Приложение Blum — это приложение из той же серии. У них была тапалка с кучей заданий, где ты должен подписаться на 56 чатов, поставить лайки, каждый день просматривать видео. Вот зачем создателям такого приложения нужно, чтобы ты подписался на 56 чатов, чисто логически? Потому что он с этих чатов берет деньги за рекламу, за то, что он нагоняет им пользователей. А этими деньгами теоретически он бы должен был поделиться с пользователями, но этого не произошло. Тот факт, что он был руководителем направления Binance по СНГ, наверное, уже никакой роли не играет. #Binance у нас давно уже не работает, и это просто громкая должность, за счет которой можно привлекать внимание к своим проектам и инвесторов на рынке СНГ...»

➡️ https://www.bfm.ru/news/573677

📅 Last week on the #Binance exchange, the price of bitcoin rose to 109.8 thousand dollars. At the same time, analysts do not rule out new records this year.

▶️ CEO Alena Nariniani shared her thoughts with Business FM radio:

"About the fact that bitcoin will grow in value, analysts have been talking since the beginning of this year. This is due to the policy of Trump, who loves cryptocurrencies, and the fact that #cryptocurrencies are becoming more and more popular, more people are talking about them, more people are learning about them, and the more people learn about them, the more people, the more countries are interested in them. The fact that bitcoin will hit an all-time high this year was obvious to analysts, they initially said it would happen. Many of them claimed that by the end of this year it would be between 125 thousand and 200 thousand dollars per coin. Whether to buy bitcoin now is an open question, everyone decides for themselves. I can say for myself that now, when bitcoin has updated the historical maximum, there should be a slight correction, and it makes sense to buy it in the long term, that is, if you do not expect to make money on it quickly - tomorrow to cut down the money and sell it back".

💻 https://www.bfm.ru/news/573904

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🗓 На прошлой неделе на бирже Binance цена биткоина поднялась до 109,8 тысячи долларов. При этом аналитики не исключают в этом году новых рекордов.

➡️ Своими мыслями с радио Бизнес ФМ поделилась СЕО Алена Нариньяни:

«О том, что биткоин будет расти в цене, аналитики говорили еще с начала этого года. Этому способствует и политика Трампа, который любит криптовалюты, и то, что криптовалюты становятся все более популярными, про них все больше говорят, больше людей про них узнают, а чем больше людей узнают, тем больше людей, тем большее количество стран они интересуют. То, что биткоин в этом году обновит исторический максимум, было очевидно для аналитиков, они изначально говорили о том, что это произойдет. Многие из них утверждали, что к концу этого года он будет составлять от 125 тысяч до 200 тысяч долларов за одну монету. Вопрос, стоит ли покупать биткоин сейчас, — это открытый вопрос, каждый решает сам для себя. От себя могу сказать, что сейчас, когда биткоин обновил исторический максимум, все-таки легкая коррекция должна быть, а покупать его имеет смысл в долгосрочной перспективе, то есть если вы не рассчитываете заработать на нем быстро — завтра срубить денег и продать его обратно».

▶️ https://www.bfm.ru/news/573904

↗️ Investment Trends 2025: Hype or Real Growth?

Despite a key interest rate above 20%, inflation, and sanctions, Russians are investing more actively than ever. According to the Central Bank, the number of individual investment accounts has surpassed 30 million.

➡️ Grigory Semukh, CTO of the Crypto-A agency, commented on the situation:

“The crypto market remains unregulated in Russia, although in recent months it has shown very tempting dynamics. Right now, this area is accessible only to advanced investors.”

📎 Read the full analysis at the link: https://site-trading.com/investicionnye-trendy-2025-hajp-ili-realnyj-rost/

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↗️ Инвестиционные тренды 2025: хайп или реальный рост?

Несмотря на ключевую ставку выше 20%, инфляцию и санкции, россияне продолжают инвестировать активнее, чем когда-либо. По данным ЦБ, число индивидуальных инвестиционных счетов превысило 30 миллионов.

➡️ Ситуацию прокомментировал Григорий Семух, СТО агентства Crypto-A:

«Крипторынок остаётся вне регулирования в РФ, хотя в последние месяцы и показывает очень соблазнительную динамику. Сейчас эта сфера доступна только продвинутым инвесторам».

📎 Читайте полный разбор по ссылке: https://site-trading.com/investicionnye-trendy-2025-hajp-ili-realnyj-rost/

#investment #hype #crypto #cryptocurrency #bitcoin

#Bitcoin has set several ATH (all-time highs) in recent days!

⤵️ Here's how it happened:

➡️ On June 10, 2025, the price of BTC surpassed $112,000 for the first time in history, before soaring above $115,000 the very next day.
➡️ On July 14, 2025, the price of digital gold exceeded $120,000 per coin for the first time in history, reaching $122,571.

💡 The main drivers of growth were increased interest from large institutional investors, influential ETFs and a favorable political backdrop: the current U.S. administration is moving toward clearer and more crypto market-friendly regulation, and former President Donald Trump is positioning himself as "crypto-president" .
Bitcoin's annual growth is already approaching +29%, with other coins following suit, including #Ether, #XRP and #Solana.

📣 Crypto-A's Technical Director Grigory Semukh and CEO Alena Nariniani have already shared their opinions on the matter with Business FM:

https://www.bfm.ru/news/577982
https://www.bfm.ru/news/578140

Keep an eye on the price and keep you informed! 🚀

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📊 За последние дни биткоин установил сразу несколько ATH (исторических максимумов)!

📯 Вот как это происходило:

➡️ 10 июня 2025 года цена BTC впервые в истории превысила $112 000, а уже на следующий день взлетела выше $115 000.
➡️ 14 июля 2025 года цена на цифровое золото впервые в истории превысило $120 000 за монету, достигнув $122 571.

💡 Основными драйверами роста стали повышенный интерес крупных институциональных инвесторов, влиятельные ETF‑вливания и благоприятный политический фон: текущая администрация США движется в сторону более четкой и дружественной для крипторынка регуляции, а бывший президент Дональд Трамп позиционирует себя как «криптопрезидент» .
Годовой прирост биткоина уже приближается к +29 %, следом за ним в рост идут и другие монеты, среди которых #Ether, #XRP и #Solana.

⏺️Технический директор Crypto-A Григорий Семух и CEO Алена Нариньяни уже поделились своим мнением на этот счет с "Бизнес ФМ":

https://www.bfm.ru/news/577982
https://www.bfm.ru/news/578140

Следим за ценой и держим вас в курсе! 🚀

💬 Grigory Semukh, Technical Director of Crypto-A, commented to BFM.ru on the signing of the law on #stablecoins in the United States.

In an interview with the publication, he noted that the legalization of stablecoins is a historic event that opens the market for new players, including banks and large corporations. According to him, the US has chosen a strategy:

'you can't ban it, lead it'.

📎 Read the full story on BFM.ru: https://www.bfm.ru/news/578973

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💬 Технический директор Crypto A Григорий Семух прокомментировал BFM.ru подписание закона о стейблкоинах в США.

В интервью изданию он отметил, что легализация стейблкоинов – это историческое событие, которое открывает рынок для новых игроков, включая банки и крупные корпорации. По его словам, #США выбрали стратегию:

«Не можешь запретить – возглавь».

📎 Читайте полный материал на BFM.ru: https://www.bfm.ru/news/578973

🤓 Shoemaker without shoes – or a marketing agency without well-developed social media…

Have you noticed that even the best marketing agencies rarely put effort into their own social media accounts? Rare posts, 1–2 likes, and comments only from the CEO’s mom and interns who worked here last year…

Sounds familiar? We know it all too well! And we’ve decided to change that.

🚀 We’re launching an experiment: for the next 3 months, we’ll be actively running and growing our social media.
📉 Conditions: no ad budgets – only the power of content, creativity, and organic growth.
📎Format: complete transparency – we’ll be sharing results in real time.

We want to show that effective promotion is possible even without big investments, if you approach strategy and content the right way.

Stay tuned to see how an agency tests its own tools on itself. It’s going to be honest, useful, and (most likely) unexpected! 😉

📍 We are at one of the main events of the crypto industry in Russia — the VII Crypto Summit! Today and tomorrow, entrepreneurs, investors, and government representatives will gather under one roof to discuss the future of digital assets.

It's going to be interesting! 🚀

#crypto #cryptosummit

🧐 How Can a Brand or a Speaker Get into the Media?
…and why it even matters

Do you want people to talk about you and your product – and preferably not just your clients, but also journalists? A feature in a reputable publication works like advertising: it builds trust, boosts awareness, and strengthens reputation. And let’s be honest – it’s simply prestigious! But here comes the natural question: how easy is it to get into the media, and how do you actually do it? Let’s break it down.

Why do brands and speakers want to be in the media?

The reasons are quite clear:

📎 Trust in the brand. People tend to believe Forbes or The Wall Street Journal more than they believe someone praising themselves in a paid ad.

📎 Awareness. Media provide reach that is often hard to achieve with just targeting or social networks. Another benefit – articles in online media are usually well indexed, meaning your name or brand can appear at the top of Google or Yandex search results.

📎 Expert positioning. Authored articles and expert commentary help a speaker build a reputation as a thought leader in their niche.
Sales. Publications influence conversions indirectly – people trust the brand → they choose its product. Over time, this becomes a key factor in business growth.
🤔 Is it easy to get into the media? It is not as hard as you might think either. The key rule is simple: journalists need stories, not your press releases. If you can provide content that is interesting to their audience, the media will be happy to feature you.

🚨 So, how do you get into the media?

It’s important to understand: negotiating with a journalist to get an editorial feature is not the same as “buying an ad.” With advertising, you simply contact the sales department and pay an invoice. But for editorial coverage, you need to tell a story – about yourself, your product, or your expertise.

What we do as an agency:

📌 Shape stories journalists want. We package facts about the brand or speaker into a media-friendly format. Sometimes this means your authored article won’t be accepted, but your expert commentary might be included in an editorial piece – if the topic is relevant and your insights are valuable and non-promotional.

📌 Choose the right media for the right goals. Sounds obvious, but worth repeating: if you manufacture furniture, cooking websites are unlikely to feature you… although with the right angle, even unusual placements can work.
📌 Use proven editorial contacts. Of course, we don’t have “insiders” in every single publication. With new industries and clients, we often build relationships with editors from scratch – which means even without prior contacts, media coverage is achievable.

📌 Support the process until publication. This part is crucial: it’s not enough to write a text or give a comment. You need to do it on time, respect deadlines, answer follow-up questions, and sometimes adjust content per editor’s request. Staying in touch is key.

Yes, sometimes buying an advertorial is easier than getting editorial mentions. But these are two different formats: advertising is direct promotion, while earned media is about credibility and reputation. It’s a chance to present yourself and your business through an independent lens – and build long-term trust with your audience.

💭 If you’ve been considering making your media debut – we’re here to help and show you how it all works. Your first media request (article or commentary) is on us for free. After that, you decide whether you want to continue. DM us to get started!

🆘 Are advertisers doomed? Will neural networks replace us?

Will they really replace them – just like journalists and designers – or not? Let’s be honest: sometimes we catch ourselves panicking, because neural networks can already write texts, generate creatives, and even suggest promotion strategies…

Let’s tone down the panic and look at the situation soberly. What exactly do neural networks lack?

➡️ Understanding of audience and market. Algorithms can process data, but they don’t feel context or cultural nuances.
➡️ Strategic thinking. A neural network may suggest an idea, but fine-tuning it for your specific audience – no.
➡️ Emotions and insights. Sincerity, humor, the ability to resonate with users – all this comes from human experience and observation.

Neural networks help speed up routine processes: picking references, creating drafts, and adapting texts has become much easier and faster. No wonder many business owners are thrilled with AI assistants, thinking they no longer need an SMM manager, designer, or advertiser... And that’s normal, here’s why:

✂️ Only fools don’t use neural networks in their work today (even our journalists often try to “write texts” with AI alone – but you can’t trick an editor that easily. We hand out a “red card” to the author, and send the text back for revision). If you’re completely satisfied with how AI performs the task, then you really don’t need to spend extra budget on working with an ad agency.

✂️ The number of orders for traditional services is declining (that’s true). But this only means we can now devote more time to each task and do it more effectively.

✂️ In the work of an #SMM or #PR specialist, there are different kinds of tasks – and yes, some of them can indeed be solved with AI (to be fair, we ourselves actively use ChatGPT in our work). At the same time, there are still tasks that only a human can perform.

For a modern advertiser, neural networks are not a threat, but a “second brain” or “extra hands” that help you be faster and more effective.

Ignoring them is foolish, but by integrating neural networks into your work, you gain an advantage: increasing both the speed and quality of the tasks you deliver.

⚡️ Bonus below: A list of neural networks that may come in handy for promoting your product or brand:

🌟 #ChatGPT (#OpenAI). Generates ideas, writes texts, scripts, content plans, and creates images. https://chat.openai.com

🌟 Jasper AI. Specializes in ad slogans, email campaigns, landing pages, and more. https://www.jasper.ai

🌟 #Neuroflash. Generates content with SEO in mind – very convenient for ad campaigns and blog posts. https://neuroflash.com

🌟 #Canva #AI. A familiar design platform, now with neural networks: banners, posters, and creatives. https://www.canva.com

🌟 #MidJourney. A veteran tool that creates unique images from text prompts. https://www.midjourney.com

🌟 DALL·E. Generates images for posts, ads, and creatives. Works well together with ChatGPT. https://openai.com/dall-e

🌟 #Runway. Brings images to life, generates video from text, adds special effects. https://runwayml.com

🌟 #Lumen5. Turns text into video. https://lumen5.com

🌟 #Synthesia. Creates videos with virtual presenters and narrators in different languages. https://www.synthesia.i

🌟 Surfer SEO. Analyzes texts and helps write articles that rank higher in search engines. https://surferseo.com

💼Looking for crypto experts!

Want to get featured in the media for free? Easy!🎯

You provide a comment on the topic – we’ll take care of the publication.

💬 We’re discussing the following questions:

🖤 What awaits the cryptocurrency market by the end of 2025?
🖤 How will the landscape of crypto projects change?
🖤 What will Bitcoin and Ethereum be worth?
🖤 Which altcoins are set to rise, and which ones to fall?
🖤 What legislative initiatives in the crypto space do you expect?

If you have an opinion and expertise – we need you!

📝 DM us if you’re ready to share your insights!