Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate
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Telegraph
Storyboard 18 | Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate
Last week, Swedish furniture giant Ikea literally took over every possible media platform including high-flying drones to announce their first store opening in Bengaluru, meanwhile its competition Wakefit was also planning a clever campaign. There’s an overlap…
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KFC’s apology in the UK by Agency: Mother, London (Feb 2018)
Apparently, chicken was in short supply recently in the UK and many of the KFC restaurants had to be closed for business. This obviously made it to the news as the public was outraged. It could have easily become a PR disaster for the brand. A print ad, meant to be an apology, became the talk of the internet. The clever word play on the brand and the simplicity of thought makes it compelling and brings a smile.
#tips @CopywritersDesk // @CopywritersBBT
Apparently, chicken was in short supply recently in the UK and many of the KFC restaurants had to be closed for business. This obviously made it to the news as the public was outraged. It could have easily become a PR disaster for the brand. A print ad, meant to be an apology, became the talk of the internet. The clever word play on the brand and the simplicity of thought makes it compelling and brings a smile.
#tips @CopywritersDesk // @CopywritersBBT
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A brilliant set of ads for Evolve USA by Agency: McCann Erickson, is shortlisted at the Clio Awards 2015. The ads advocate gun control through a simple, thought-provoking proposition: if they find it, they’ll play with it.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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#tips to get rid of mental block while writing "...go the other way". Let me know what you think about it? @CopywritersBBT // @CopywritersDesk
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You must pay attention to every little detail as even the smallest of things might not matter at a glance but they do if you connect it to customer's benefit.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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..consumers want immediate information, efficiently stated and delivered dramatically! Applicable more than ever.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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We are happy to announce our new bot which can analyse headlines / titles and even give you recommendations on how to improve it. Simply write — /ha your headline
This bot works in our group @CopywritersBBT & @FreelancersBBT. So if you are a writer and often get stuck at writing best suited headlines/titles, check @hlynbot and the example here https://t.me/CopywritersBBT/16706
This bot works in our group @CopywritersBBT & @FreelancersBBT. So if you are a writer and often get stuck at writing best suited headlines/titles, check @hlynbot and the example here https://t.me/CopywritersBBT/16706
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"You" matter the most to us. We are sharing these tips for your growth as a copywriter. Using "you" makes your writing conversational and that works the best for me. What about you?
#tips @CopywritersBBT // @CopywritersDesk
#tips @CopywritersBBT // @CopywritersDesk
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Do you write the body copy first or aim to write headline first?
#tips @CopywritersBBT // @CopywritersDesk
#tips @CopywritersBBT // @CopywritersDesk
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Yes, research is the best foundation. Can't afford to not do it.
#tips @CopywritersBBT // @CopywritersDesk
#tips @CopywritersBBT // @CopywritersDesk
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Forwarded from Writers Cafe
We are happy🥳 to announce that Filmora has listed @WritersClub as one among 20 best telegram groups to be in.
Thanks Filmora 🎉
Thanks Filmora 🎉
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Here is a short list of books that can help you get started with copywriting!
1. Scientific Advertising By Claude Hopkins
2. Tested Advertising Methods by John Caples
3. The Boron Letters by Gary Halbert
4. How To Write a Good Advertisement by Victor Schwab
5. The Robert Collier Letter Book by Robert Collier
#tips @CopywritersBBT // @CopywritersDesk
1. Scientific Advertising By Claude Hopkins
2. Tested Advertising Methods by John Caples
3. The Boron Letters by Gary Halbert
4. How To Write a Good Advertisement by Victor Schwab
5. The Robert Collier Letter Book by Robert Collier
#tips @CopywritersBBT // @CopywritersDesk
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“Two men came to me, each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could drive them.
One man said, “Try the horse for a week. If my claims are not true, come back for your money.”
The other man also said, “Try the horse for a week.” But he added, “Come and pay me then.”
I naturally bought the second man's horse.
~ Scientific Advertising
#tips @CopywritersDesk // @CopywritersBBT
One man said, “Try the horse for a week. If my claims are not true, come back for your money.”
The other man also said, “Try the horse for a week.” But he added, “Come and pay me then.”
I naturally bought the second man's horse.
~ Scientific Advertising
#tips @CopywritersDesk // @CopywritersBBT
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How much time do you spend writing headlines? Want it quick? Check @hlynbot
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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