Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate
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Telegraph
Storyboard 18 | Wakefit creates viral advertisements taking help of Ikea Bengaluru entry and Google Translate
Last week, Swedish furniture giant Ikea literally took over every possible media platform including high-flying drones to announce their first store opening in Bengaluru, meanwhile its competition Wakefit was also planning a clever campaign. There’s an overlap…
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KFC’s apology in the UK by Agency: Mother, London (Feb 2018)
Apparently, chicken was in short supply recently in the UK and many of the KFC restaurants had to be closed for business. This obviously made it to the news as the public was outraged. It could have easily become a PR disaster for the brand. A print ad, meant to be an apology, became the talk of the internet. The clever word play on the brand and the simplicity of thought makes it compelling and brings a smile.
#tips @CopywritersDesk // @CopywritersBBT
Apparently, chicken was in short supply recently in the UK and many of the KFC restaurants had to be closed for business. This obviously made it to the news as the public was outraged. It could have easily become a PR disaster for the brand. A print ad, meant to be an apology, became the talk of the internet. The clever word play on the brand and the simplicity of thought makes it compelling and brings a smile.
#tips @CopywritersDesk // @CopywritersBBT
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A brilliant set of ads for Evolve USA by Agency: McCann Erickson, is shortlisted at the Clio Awards 2015. The ads advocate gun control through a simple, thought-provoking proposition: if they find it, they’ll play with it.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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#tips to get rid of mental block while writing "...go the other way". Let me know what you think about it? @CopywritersBBT // @CopywritersDesk
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You must pay attention to every little detail as even the smallest of things might not matter at a glance but they do if you connect it to customer's benefit.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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..consumers want immediate information, efficiently stated and delivered dramatically! Applicable more than ever.
#tips @CopywritersDesk // @CopywritersBBT
#tips @CopywritersDesk // @CopywritersBBT
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