Steven Pressfield on copywriting in The War of Art:
I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.
by @WritersClub | @WritersCafe
I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.
by @WritersClub | @WritersCafe
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David Ogilvy on copywriting in Ogilvy on Advertising (Vintage):
Aldous Huxley, who was once a copywriter, said, βIt is easier to write ten passably effective sonnets than one effective advertisement.β You cannot bore people into buying your product. You can only interest them in buying it.
by @WritersClub | @WritersCafe
Aldous Huxley, who was once a copywriter, said, βIt is easier to write ten passably effective sonnets than one effective advertisement.β You cannot bore people into buying your product. You can only interest them in buying it.
by @WritersClub | @WritersCafe
π3
Robert W. Bly on copywriting in The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells:
the words in your copy should be like the windows in a storefront. The reader should be able to see right through them and see the product.
by @WritersClub | @WritersCafe
the words in your copy should be like the windows in a storefront. The reader should be able to see right through them and see the product.
by @WritersClub | @WritersCafe
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David Ogilvy on David ogilvy in :
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
by @WritersClub | @WritersCafe
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
by @WritersClub | @WritersCafe
π3
Forwarded from @BooksThief
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Forwarded from RajivΰΌ
Can someone write a profile description copy in 70 char discouraging spammers to text me about investments & earnings?
Some awesome headlines/subject lines using 4Us.
- UNIQUE
- USEFUL
- ULTRA-SPECIFIC
- URGENT
by AWAI
Examples:
10 reasons you should write copy for 30 days straight
How to get healthy skin in 7 days
30 minutes a day reduces heart attacks by 70%
Oprahβs 5 lessons on success
Dry skin? Do this simple daily step
5 ways to conquer fear
Healthy foods your grandmother would approve
Hollywood secrets for better skin in 24 hrs
Reduce costs by 8%...increase productivity by 15%
Top chef reveals 3 baking secrets
Laid offβ¦these 3 steps will transform you
Get a date tonight without spending a dime
Joint painsβ¦see these proven results in 48 hrs
Exercise machine to transform your body in 30 days
Finding love againβ¦at whatever age
Is a Covid vaccine the answer?
Only 1% of Canadians do this everyday
Is online gaming affecting our kids?
#tips @CopywritersDesk
- UNIQUE
- USEFUL
- ULTRA-SPECIFIC
- URGENT
by AWAI
Examples:
10 reasons you should write copy for 30 days straight
How to get healthy skin in 7 days
30 minutes a day reduces heart attacks by 70%
Oprahβs 5 lessons on success
Dry skin? Do this simple daily step
5 ways to conquer fear
Healthy foods your grandmother would approve
Hollywood secrets for better skin in 24 hrs
Reduce costs by 8%...increase productivity by 15%
Top chef reveals 3 baking secrets
Laid offβ¦these 3 steps will transform you
Get a date tonight without spending a dime
Joint painsβ¦see these proven results in 48 hrs
Exercise machine to transform your body in 30 days
Finding love againβ¦at whatever age
Is a Covid vaccine the answer?
Only 1% of Canadians do this everyday
Is online gaming affecting our kids?
#tips @CopywritersDesk
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