Steven Pressfield on copywriting in The War of Art:
I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.
by @WritersClub | @WritersCafe
I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.
by @WritersClub | @WritersCafe
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David Ogilvy on copywriting in Ogilvy on Advertising (Vintage):
Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.
by @WritersClub | @WritersCafe
Aldous Huxley, who was once a copywriter, said, ‘It is easier to write ten passably effective sonnets than one effective advertisement.’ You cannot bore people into buying your product. You can only interest them in buying it.
by @WritersClub | @WritersCafe
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Robert W. Bly on copywriting in The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells:
the words in your copy should be like the windows in a storefront. The reader should be able to see right through them and see the product.
by @WritersClub | @WritersCafe
the words in your copy should be like the windows in a storefront. The reader should be able to see right through them and see the product.
by @WritersClub | @WritersCafe
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David Ogilvy on David ogilvy in :
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
by @WritersClub | @WritersCafe
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
by @WritersClub | @WritersCafe
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Forwarded from @BooksThief
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