Connect with me on LinkedIn:
https://www.linkedin.com/in/writerajiv/

The hallmarks of a potentially successful copywriter include:

» Obsessive curiosity about products, people and advertising.
» A sense of humor.
» A habit of hard work.
» The ability to write interesting prose for printed media, and natural dialogue for television.
» The ability to think visually. Television commercials depend more on pictures than words.
» The ambition to write better campaigns than anyone has ever written before.

David Ogilvy in Ogilvy on Advertising (Vintage)
#tips @CopywritersDesk

Clever copywriters can raise the bar of your sales graph however, it might not always work. Words are magical and your infatuated words can only tempt new customers most of the times.

Businesses that fail to impress their customers must rework on the experience your product/service has to offer. You must identify what your customers expect from you before they invest in you. Give that exemplary experience they desire, and they will never let go of you.

Bringing back the unhappy customers or retaining a leaving customer requires different level of strategies. As copywriters, you must discover your target audience and use respective clever copy writing technique for them.

#tips @CopywritersDesk

You got options but, you can't seem to be able to decide on one! What should you go for? You might be bound to take this decision on personal or professional level. How to go ahead with it?

Write to @tgpollbot and we will publish your question in @tgpoll to get votes which will further help you in decision making. Go for it.

As a copywriter, it is possible that your work got rejected by the client even after your best attempt. What do you do with such work?

In the next update, we will share a tip to use your rejected works which didnt work for the client but still holds the potential to work for you.

Tell us in comments if you already have a strategy to deal with such work. If we liked it, we will share along in the next update.

In reference to this: What do you do with your rejected work?

The answer is pretty simple, none of your works should go waste. You can always post your work on your own portfolio blog/website.

You can showcase those works on your portfolio and pitch to clients.

Do hit like if you agree with me.
@CopywritersDesk | @CopywritersBBT

Do you often write headlines?
Check how impactful your headlines/titles are, click below!

https://bigbrandtree.com/how-impactful-is-your-headlines-titles/

@CopywritersDesk | @CopywritersBBT

@CopywritersDesk #tips

Humanize your brand using brand archetypes. It helps your brand be iconic and be aligned to the right customer persona.
Check the 12 brand archetypes here: https://www.linkedin.com/posts/writerajiv_brand-archetypes-by-bigbrandtree-activity-6752467244556554240-wlcW

Dairy Milk: How far will you go for love?
5Star: "Nah, I'm fine here." Eat 5 star. Do nothing.

Excellent copy! Do you agree?
@CopywritersDesk
@CopywritersBBT

𝐅𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐥𝐨𝐧𝐞𝐥𝐢𝐞𝐬𝐭 𝐦𝐚𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝..

😅😅

"Order from McDonald's"
~ Burger King

You might remember this ad campaign when Burger King urged its fans to order from McDonald's.

With this new strategic marketing campaign Burger King is again killing it.

𝑾𝒆'𝒗𝒆 𝒇𝒐𝒖𝒏𝒅 𝒕𝒉𝒆 𝒍𝒐𝒏𝒆𝒍𝒊𝒆𝒔𝒕 𝒎𝒂𝒏 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅. 𝑨𝒏𝒅 𝒉𝒆'𝒔 𝒃𝒆𝒆𝒏 𝒓𝒊𝒈𝒉𝒕 𝒊𝒏 𝒇𝒓𝒐𝒏𝒕 𝒐𝒇 𝒖𝒔 𝒕𝒉𝒆 𝒘𝒉𝒐𝒍𝒆 𝒕𝒊𝒎𝒆. 𝑮𝒐 𝒂𝒉𝒆𝒂𝒅 𝒈𝒊𝒗𝒆 𝒉𝒊𝒎 𝒄𝒐𝒎𝒑𝒂𝒏𝒚, 𝒕𝒂𝒌𝒆 𝒂 𝒑𝒊𝒄𝒕𝒖𝒓𝒆 𝒐𝒓 𝒕𝒘𝒐, 𝒕𝒂𝒈 𝒃𝒖𝒓𝒈𝒆𝒓𝒌𝒊𝒏𝒈𝒊𝒏𝒅𝒊𝒂 𝒂𝒏𝒅 𝒘𝒆'𝒍𝒍 𝒈𝒊𝒗𝒆 𝒚𝒐𝒖 𝒂 𝒇𝒓𝒆𝒆 𝑾𝒉𝒐𝒑𝒑𝒆𝒓 𝒕𝒉𝒊𝒔 𝑽𝒂𝒍𝒆𝒏𝒕𝒊𝒏𝒆'𝒔 𝑫𝒂𝒚.

Ps: don't forget to mention

What do you think, is Burger King mocking McD?

Share your thoughts in comments below.

#advertising #branding #socialmedia #marketing
@CopywritersDesk
@CopywritersBBT