#Creatives #advertising

#corona #creatives #advertising

We are constantly trying to improve your experience of this group and make it more useful.

In pursuit of this, we have developed range of groups & channels to share and support your passion of writing. Here are some specific groups/channels you can join:

@WritersClub (https://t.me/WritersClub)
@CopywritersBBT (https://t.me/CopywritersBBT)
@CopywritersDesk (https://t.me/CopywritersDesk)
@WritersCafe (https://t.me/WritersCafe)
@WritersDirectory (https://t.me/WritersDirectory)
@PensivePost (https://t.me/PensivePost)

If you have any suggestion/feedback or advice please feel free to share it with us @SubmitNowBot with #feedback

[for those who write in Hindi check @HindiPoetry & @HindiPoems]

Read below @CopywritersBBT | @CopywritersDesk

» Hundo P: This means 100%. That's it. Use it instead of "of course" or "definitely."

» Kk: Legend has it kk originated in online gaming forums as an abbreviation for "okay, cool," except the two Ks refer to the more informal "k, kewl." Put it together, and it usually signals "messaged received," or "gotcha."

» Lit: "Lit" can mean cool — especially when it comes to parties — but some people also use it as a synonym for drunk or high. Moms, you've been warned.

» RT: You don't have to be on Twitter to use this one. It literally stands for retweet, but RT in the slang sense can refer to anything you agree with, 140 characters or more.

» Ship: Do you just know that two people belong together? Well, you're by definition "shipping" them. The word is short for "relationship," but it's used as a verb. The original OTP that allegedly inspired the phrase dates way back though: Fox Mulder and Dana Scully of the '90s series The X-Files.

» Stan: Here's another "new" word that predates today's teens. Eminem rapped the song "Stan" in 2000 about an obsessed fictional follower. The name is actually kind of a portmanteau of "stalker" and "fan," and it now describes worshippers of any celeb.

» Snatched: If you already know the trendy phrase "on fleek," kudos to you. You can use the even trendier "snatched" in the same way, basically to describe things (especially style) as cool or on point.

» Suh: Combine "sup" with "huh" and you get "suh." Yeah, it's pretty stupid, but what else do you expect from a word that gets its start in a viral video?

» Turnt: Turnt can mean drunk, but don't ground anyone just yet. It can also describe a state of general excitement or craziness.

» Woke: While it's sometimes used in a sarcastic sense, getting called "woke" is usually a compliment. It means you're knowledgeable, sympathetic, and aware, especially when it comes to contentious debates around race and gender.

» Yass: This one is best expressed "YASS!" and maybe even with a few extra S's — for added emphasis. That said, this one's pretty simple: It simply means "yes!" albeit in a more enthusiastic (and slightly more annoying) way.

» JOMO: Joy of missing out.
» FOMO: Fear of missing out.


🤓 Popular Slang words to add to your copy!

Copywriting Tips: @CopywritersDesk

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Author: David Ogilvy in Ogilvy on Advertising (Vintage)
#tips @CopywritersDesk

Connect with me on LinkedIn:
https://www.linkedin.com/in/writerajiv/

The hallmarks of a potentially successful copywriter include:

» Obsessive curiosity about products, people and advertising.
» A sense of humor.
» A habit of hard work.
» The ability to write interesting prose for printed media, and natural dialogue for television.
» The ability to think visually. Television commercials depend more on pictures than words.
» The ambition to write better campaigns than anyone has ever written before.

David Ogilvy in Ogilvy on Advertising (Vintage)
#tips @CopywritersDesk

Clever copywriters can raise the bar of your sales graph however, it might not always work. Words are magical and your infatuated words can only tempt new customers most of the times.

Businesses that fail to impress their customers must rework on the experience your product/service has to offer. You must identify what your customers expect from you before they invest in you. Give that exemplary experience they desire, and they will never let go of you.

Bringing back the unhappy customers or retaining a leaving customer requires different level of strategies. As copywriters, you must discover your target audience and use respective clever copy writing technique for them.

#tips @CopywritersDesk

You got options but, you can't seem to be able to decide on one! What should you go for? You might be bound to take this decision on personal or professional level. How to go ahead with it?

Write to @tgpollbot and we will publish your question in @tgpoll to get votes which will further help you in decision making. Go for it.

As a copywriter, it is possible that your work got rejected by the client even after your best attempt. What do you do with such work?

In the next update, we will share a tip to use your rejected works which didnt work for the client but still holds the potential to work for you.

Tell us in comments if you already have a strategy to deal with such work. If we liked it, we will share along in the next update.

In reference to this: What do you do with your rejected work?

The answer is pretty simple, none of your works should go waste. You can always post your work on your own portfolio blog/website.

You can showcase those works on your portfolio and pitch to clients.

Do hit like if you agree with me.
@CopywritersDesk | @CopywritersBBT

Do you often write headlines?
Check how impactful your headlines/titles are, click below!

https://bigbrandtree.com/how-impactful-is-your-headlines-titles/

@CopywritersDesk | @CopywritersBBT

@CopywritersDesk #tips

Humanize your brand using brand archetypes. It helps your brand be iconic and be aligned to the right customer persona.
Check the 12 brand archetypes here: https://www.linkedin.com/posts/writerajiv_brand-archetypes-by-bigbrandtree-activity-6752467244556554240-wlcW