Q: 'Seasonal product is out of stock for months. Does Google demote it?'

Short answer: It can drop visibility — but availability schema + a restock date held rankings in one test.

The longer version: A garden supplies store had patio furniture go out of stock every winter, and rankings slid 5-7 positions each off-season, then took weeks to recover in spring. They tried keeping the page live with availability: BackOrder in Product schema, an honest 'back in March' date, and an email-when-available capture instead of a dead 'out of stock' button. The next cycle, rankings dipped only 1-2 positions and recovered the day stock returned. Bonus: the email capture collected 1,400 addresses across the off-season. Compared to the prior year's 'OutOfStock' + grey button, this kept the page alive in Google's eyes.

Rule of thumb: For seasonal items, signal 'coming back', not 'gone'. Accurate availability schema beats a dead-end page.

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ChatGPT 5.6 Luna и Terra подешевели

OpenAI резко снизила цены на GPT-5.6 Luna и Terra спустя три недели после релиза, сделав их заметно дешевле для массового использования. Sol осталась премиальной по прежнему прайсу, но получила Fast mode с ускорением до 2,5 раза. Вывод: компания давит ценой и скоростью, чтобы быстрее нарастить спрос и долю рынка.

➡️ Читайте на сайте: https://aff.top/blog/chatgpt-5-6-luna-i-terra-podesheveli

🧠 Ещё больше инсайтов → в канале AFF.top

Доменная зона .web делегирован в корневую зону DNS

Verisign вывела .web в корневую зону DNS: теперь это полноценный TLD, но открытая регистрация ещё не стартовала. Сначала доступ получат владельцы совпадающих доменов в .com через LRP. Вывод для рынка: хорошие EMD в .com могут стать входным билетом в .web, если успеть занять брендовые имена раньше общего запуска.

➡️ Читайте на сайте: https://aff.top/blog/domennaia-zona-web-delegirovan-v-kornevuiu-zonu-dns

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В Facebook Ads появился раздел «Conversations»

Facebook Ads добавил Conversations с автоответом на комментарии: по ключевым словам можно сразу отправлять сообщение в личку. Для арбитража это новый способ прогрева и передачи ссылки без клоаки: в креативе можно просить оставить комментарий, а заинтересованных уводить с вайта на блэк уже в ДМ. Идея спорная, но её стоит тестировать.

➡️ Читайте на сайте: https://aff.top/blog/v-facebook-ads-poiavilsia-razdel-conversations

🧠 Ещё больше инсайтов → в канале AFF.top

Q: 'Does writing proper alt text on product images actually drive traffic?'

Short answer: Through Google Images, yes — one fix added a real, trackable channel.

The longer version: A jewelry store had alt text like 'IMG_4821' or empty on 5,000 product photos. They templated descriptive alt from structured data — 'rose gold solitaire engagement ring, 1 carat' — and added the images to an image sitemap. Image search is huge in jewelry and fashion. Within 10 weeks, Google Images went from a rounding error to 9% of organic sessions, and those visitors converted at 1.8% (lower than text search, but incremental). The win came from matching alt text to how people actually describe products visually, not stuffing the main keyword.

Rule of thumb: In visual niches, alt text + an image sitemap is a traffic channel, not an accessibility checkbox. Describe what's in the photo.

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Q: 'Our deep products never rank. Could internal linking be the problem?'

Short answer: Often yes — adding curated links to buried products lifted a whole set in one case.

The longer version: A kitchenware retailer had 4,000 products but only the first 24 per category got internal links from a real page; the rest lived 4+ clicks deep and were rarely crawled. They added 'Popular in this category' and 'Best for small kitchens' curated blocks on category pages, hand-linking 8-10 deeper products each. Log files showed crawl frequency on those linked products roughly tripled within a month. Over the next quarter, the curated products' average position improved from 28 to 16, and 60+ that had zero impressions started ranking. No new content — just better link paths.

Rule of thumb: A product Google can't easily reach is a product that won't rank. Curated internal links beat hoping pagination gets crawled.

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Q: 'Is FAQ schema on product pages still worth adding after Google cut the rich results?'

Short answer: For the snippet, mostly no now — but the on-page FAQ content still earned traffic.

The longer version: An auto-parts retailer added genuine FAQ sections ('Will this fit a 2018 Civic?', 'Is installation hard?') to 800 product pages, with FAQPage schema. The rich-result stars-and-dropdowns mostly vanished after Google's pullback — so the SERP looked the same. BUT the FAQ text itself, written from real customer questions, caught long-tail and 'people also ask' queries. Those 800 pages gained 24% more organic clicks over a quarter, almost entirely from new question-shaped searches the FAQs now answered. The schema didn't drive it; the content did.

Rule of thumb: Add FAQs for the content and the answer-box visibility, not the dropdown. The questions are the asset — schema is optional gravy.

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