PRICING FORMULA

How to price your product / service

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Millionaires aren't waking up at 4 am, doing cold plunges, or working 18-hour days.

If you want to be a millionaire, mimic their habits.

They live below their means, set goals, and think long-term.

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YouTube is FREE.
ChatGPT is FREE.
Podcasts are FREE.
Google Gemini is FREE.

The internet is free education.

Start learning, building, and earning.

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Don’t let setbacks discourage you.

Shit happens.

It’s normal.

At a high level it happens literally every day.

Chin up.

Keep going.

You’ll be fine.

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Starting a business is hard. Entrepreneurship is hard.

Real estate is hard. Becoming wealthy is hard.

But working a 9-5 job your whole life is a lot harder.

And not having money will be the hardest.

Life is hard. Choose your hard.

There is no easy way.

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Rich mindset: Go broke investing

Poor mindset: Go broke shopping

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Buying power of one dollar over 90 years:

1930: $1.00
1940: $0.88
1950: $0.51
1960: $0.42
1970: $0.32
1980: $0.15
1990: $0.09
2000: $0.07
2010: $0.06
2020: $0.05
2023: $0.04

The dollar's buying power declined over 90% during the past 96 years.

The stock market increased by 1,330,000% during this same period.

Inflation will eat away at your purchasing power if you don't invest.

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The arena of business is not a friendly place.

It’s war.

If your competition smells a single sign of weakness. A drop of blood in the water…

They’ll come for you.

If you don’t have the heart to neutralize threats with full force you’re gonna be eaten by sharks who do.

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You aren't paid according to how hard you work.

You’re paid according to:

• How hard you are to replace
• How much value you deliver
• How many problems you solve

Focus on being able to produce results, and money will follow.

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Never let a job steal your life.

If you can work 8+ hours a day for someone else, you can work at least 1 hour a day on yourself.

Use your evenings to work on a side hustle, build a side business, or learn new skills to increase your pay.

Eventually, your job will become a choice and not an obligation.

Use 5-9 to replace your 9-5.

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Good people don't quit jobs. They quit:

• Low pay
• Bad managers
• Lack of growth
• Micro-management
• Zero work-life balance

Respect yourself enough to know that you deserve better.

You deserve a job that allows you to sleep peacefully at night.

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