Bid shading and the adverse selection trap

There's a subtle failure inside bid shading that punishes the impressions you most want to win. It's adverse selection (winning disproportionately the auctions you mispriced upward).

The mechanism, carefully:
— Your shading model predicts a clearing price and you bid near it to win cheaply.
— On auctions where competition is genuinely low, your shaded bid wins easily — good.
— But on auctions where you happen to over-estimate value, you bid high, and you win those too — because high bids win.
— So among your wins, the mispriced-high ones are over-represented. You systematically pay more than the impression was worth on the very impressions you secured.

This is the winner's curse adapted to programmatic: winning is itself evidence that you may have bid above the true market value, because everyone with a more accurate, lower valuation lost to you.

The correction:
— Calibrate your value model on won-impression outcomes (post-click or post-conversion), not on bid-time predictions, so you measure what wins were actually worth.
— Apply a deliberate downward adjustment proportional to how contested a segment is: the more competitors, the more a win signals you may have overbid.

Why it matters: the act of winning carries information that your bid may have been too high. Shading models that ignore this overpay precisely on the inventory they capture — the opposite of the impressions you never see.

Короткий домен Telegram перестал работать

Telegram лишился домена t.me: он разделегирован и больше не работает на уровне регистратора. Платформа срочно переезжает на telegram.me, а владельцам крупных каналов стоит обновить публичные ссылки. Сроки восстановления неизвестны, и есть риск, что t.me не вернётся вовсе на фоне давления на Telegram.

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Youtube тестирует поиск с AI

YouTube начал тестировать Ask YouTube — поиск с ИИ, где можно задавать вопросы обычным языком и получать не список ссылок, а готовую подборку видео и фрагментов.

Фича уже доступна в США и работает на сложные запросы: если нужно, ИИ уточняет вопрос и подсказывает следующий шаг.

Что это значит для поиска на YouTube и когда новинка дойдёт до других…

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How identity match-rate silently rewrites your auction economics

Match-rate (the share of users a DSP can resolve to a known identifier on a given supply path) is treated as a targeting input. It's actually a price-setting force.

The chain of effects:
— On a path with high match-rate, you can identify valuable users and bid up for them specifically.
— So can every other buyer with the same identity graph. Competition concentrates on identifiable users, raising their clearing prices.
— On a low-match path, the same users arrive anonymous. Fewer buyers recognize their value, so competition is thinner and clearing prices are lower.

The non-obvious implication: the highest-value users are often cheapest to win where they are least identifiable, because the auction can't price what it can't see. Buyers who can resolve identity through first-party signals or a stronger graph than competitors can find under-priced reach on low-match supply.

How to exploit it:
— Measure match-rate and median clearing price per path together.
— Look for paths where your private match-rate exceeds the market's typical match-rate — there you identify value others miss and pay thin-competition prices for it.
— Treat identity coverage as a sourcing advantage, not just a targeting filter.

Why it matters: an auction prices visible value. Where identity is scarce, value hides, and the buyer who sees it without revealing it through aggressive bids captures the arbitrage.

Z.ai анонсировала новую GLM-5.5

Z.ai готовит релиз флагманской GLM-5.5: модель обещают показать в августе 2026 года.

Главная интрига — рост до 1 трлн параметров при том же контекстном окне в 1 млн токенов. Новинка снова будет заточена под код и агентные задачи.

Почему версия сразу 5.5, без 5.3 и 5.4, и что это может означать для рынка — в блоге.

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Telegram запустил собственный сервер для ботов

Telegram запустил собственный сервер для ботов и мани-приложений: теперь backend можно размещать прямо внутри инфраструктуры мессенджера.

Сервер работает на JavaScript/TypeScript, через вебхуки, и позволяет подключать SQL-базу для сбора контактов без посредников.

Пока неясны цена и ограничения — что именно уже можно тестировать, а где скрыт подв…

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Pacing is a feedback controller fighting your bid price

Budget pacing (spreading spend evenly across a flight instead of front-loading it) seems like simple budget math. Mechanically it's a controller that quietly distorts every bid you make.

How it interferes:
— The pacing system sets a spend target per time slice and watches actual spend against it.
— If you're under-pacing, it loosens — raising bids or bid-rates to win more, regardless of whether the inventory is well-priced right now.
— If you're over-pacing, it throttles — lowering bids or skipping auctions, even excellent ones.
— This multiplier sits on top of your value-based and shading-based bid.

The distortion: in low-supply hours, an under-pacing line item bids up to catch up, paying inflated CPMs precisely when good inventory is scarce. In high-supply hours it may throttle and skip cheap, valuable impressions to avoid over-pacing.

The diagnostic:
— Plot hourly CPM against hourly pacing multiplier. If your most expensive impressions cluster in your most aggressive pacing windows, pacing is overriding price discipline.
— Consider asymmetric pacing: allow front-loading when clearing prices are demonstrably low, and tolerate under-delivery rather than chasing spend into expensive hours.

Why it matters: pacing optimizes for even spend, not for surplus. Left naive, it forces you to overpay when supply is thin and walk away from value when supply is cheap — the exact inverse of good buying.

Google картинки станут конкурентом Pinterest

Google Картинки начали превращать в полноценную платформу с персональной лентой по прошлым запросам — по сути, в аналог Pinterest.

Во вкладке For you уже тестируют подборки, а ещё обещают коллекции и генерацию изображений во встроенной Nano Banana.

Как это будет работать и когда новинка дойдёт до других стран — в блоге.

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sellers.json and SupplyChain: the trust graph buyers underuse

sellers.json (an SSP's public list of who it pays and is authorized to represent) and the SupplyChain object (the per-bid record of every intermediary that touched an impression) together form a verifiable graph of the supply chain. Most buyers check them for fraud only. They also encode cost.

Reading them as cost structure:
— Each node in the SupplyChain object is an intermediary taking a margin. A four-node chain to reach a publisher is, by construction, more expensive than a one-node direct path to the same publisher.
— sellers.json marks each seller as PUBLISHER, INTERMEDIARY, or BOTH. Long runs of INTERMEDIARY nodes signal resold-of-resold inventory with stacked fees.
— Comparing the same publisher's impressions across paths, the chain depth correlates with the gap between your price paid and the publisher's actual received revenue.

The action, step by step:
— Parse the SupplyChain object on incoming bid requests and tag each by node count and authorization status.
— Cross-check declared sellers against the publisher's own ads.txt and sellers.json to flag unauthorized or undeclared resale.
— Prefer the shortest authorized path to each publisher; throttle deep chains unless they uniquely deliver inventory you can't get direct.

Why it matters: the SupplyChain object isn't just a fraud signal — it's an itemized receipt of the intermediaries between your money and the publisher. Buyers who read it as a cost graph route around fee stacking that buyers who read it only for fraud never see.

Россияне не смогут покупать стейблкоины

Россиянам могут закрыть доступ к покупке стейблкоинов: в новой версии закона их приравняли к иностранным активам.

Купить такие токены смогут только квалифицированные инвесторы — например, с активами от 24 млн рублей или доходом от 12 млн в год.

Что это значит для обычных пользователей и когда правило заработает — в блоге.

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