M+ Museum Hong Kong I Herzog & de Meuron
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https://www.behance.net/gallery/241442357/M-Museum-Hong-Kong-I-Herzog-de-Meuron
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https://www.behance.net/gallery/241442357/M-Museum-Hong-Kong-I-Herzog-de-Meuron
NexGen Renovation
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We developed a comprehensive strategic positioning for Nexgen Renovation, redefining standards in the Egyptian premium finishes market.Challenge: Differentiate in a fragmented sector where competitors treat luxury as an upgrade.Solution: Positioning based on three pillars: total service integration, luxury as a baseline, and native smart technology. Deliverables: Positioning statement, brand purpose, core values, tone of voice, persona mapping, competitive differentiation framework, and guidelines for visual/verbal identity.Clear strategic rationale for a premium brand that competes on flawless execution, not price.
https://www.behance.net/gallery/233824747/NexGen-Renovation
Media
We developed a comprehensive strategic positioning for Nexgen Renovation, redefining standards in the Egyptian premium finishes market.Challenge: Differentiate in a fragmented sector where competitors treat luxury as an upgrade.Solution: Positioning based on three pillars: total service integration, luxury as a baseline, and native smart technology. Deliverables: Positioning statement, brand purpose, core values, tone of voice, persona mapping, competitive differentiation framework, and guidelines for visual/verbal identity.Clear strategic rationale for a premium brand that competes on flawless execution, not price.
https://www.behance.net/gallery/233824747/NexGen-Renovation
Saturn Museum
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Visual Identity of the Saturn Museum: logo, key visual, print media
https://www.behance.net/gallery/241445857/Saturn-Museum
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Visual Identity of the Saturn Museum: logo, key visual, print media
https://www.behance.net/gallery/241445857/Saturn-Museum
ARTWORK & BOOK COVER ILLUSTRATION | Ngôi nhà r? cây
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Some of my artworks and book cover I illustrated for the book "Ngoi Nha Re Cay" by author Nguyen Bao Boi Quynh. This book is a collection of short stories and poems gently explores nature, friendship, dreams, and quiet prayers - that nurture the soft and tender hearts of children. Regarding drawing techniques, I also made some adjustments to express the lightness, sweetness and poetry in the paintings to help stimulate and support children's imagination.
https://www.behance.net/gallery/230431709/ARTWORK-BOOK-COVER-ILLUSTRATION-Ngoi-nha-r-cay
Media
Some of my artworks and book cover I illustrated for the book "Ngoi Nha Re Cay" by author Nguyen Bao Boi Quynh. This book is a collection of short stories and poems gently explores nature, friendship, dreams, and quiet prayers - that nurture the soft and tender hearts of children. Regarding drawing techniques, I also made some adjustments to express the lightness, sweetness and poetry in the paintings to help stimulate and support children's imagination.
https://www.behance.net/gallery/230431709/ARTWORK-BOOK-COVER-ILLUSTRATION-Ngoi-nha-r-cay
The Future Of New York City
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https://www.behance.net/gallery/241543693/The-Future-Of-New-York-City
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https://www.behance.net/gallery/241543693/The-Future-Of-New-York-City
Sigma
Media
Sigma, a Japanese manufacturer of high-quality photography equipment, is bigger than branding. It's a company built from the ground up and from the inside out?founded in the early 1960s and still today a family-owned business with a long-term strategic horizon. Sigma turned to Stockholm Design Lab to let their obsession with quality show on the outside, and to create a more coherent brand and customer experience. Through a solid strategic and conceptual journey, we redefined the brand strategy and identity to build for a long and definite continuation of their success. As a holistic brand collaboration, the work includes brand strategy, visual identity, custom typography, photography, illustration, product branding, packaging, website, uniforms, architecture and spatial experience, product launch campaigns, art collaborations, product demo films, stationery and other collaterals. It celebrates Sigma's spirit of independence, craftsmanship, and innovation. Launched globally early 2025,
https://www.behance.net/gallery/241417349/Sigma
Media
Sigma, a Japanese manufacturer of high-quality photography equipment, is bigger than branding. It's a company built from the ground up and from the inside out?founded in the early 1960s and still today a family-owned business with a long-term strategic horizon. Sigma turned to Stockholm Design Lab to let their obsession with quality show on the outside, and to create a more coherent brand and customer experience. Through a solid strategic and conceptual journey, we redefined the brand strategy and identity to build for a long and definite continuation of their success. As a holistic brand collaboration, the work includes brand strategy, visual identity, custom typography, photography, illustration, product branding, packaging, website, uniforms, architecture and spatial experience, product launch campaigns, art collaborations, product demo films, stationery and other collaterals. It celebrates Sigma's spirit of independence, craftsmanship, and innovation. Launched globally early 2025,
https://www.behance.net/gallery/241417349/Sigma
Tron: Ares - Digitizing Eve
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Visual concept development for Tron: Ares
https://www.behance.net/gallery/241498839/Tron-Ares-Digitizing-Eve
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Visual concept development for Tron: Ares
https://www.behance.net/gallery/241498839/Tron-Ares-Digitizing-Eve
DESSINE-MOI UNE HISTOIRE
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I had the pleasure of contributing to this heritage exhibition at the Carré d'Art library (Nîmes, France) by creating the graphic identity: poster, signage, scenography and outreach tools.
https://www.behance.net/gallery/235727075/DESSINE-MOI-UNE-HISTOIRE
Media
I had the pleasure of contributing to this heritage exhibition at the Carré d'Art library (Nîmes, France) by creating the graphic identity: poster, signage, scenography and outreach tools.
https://www.behance.net/gallery/235727075/DESSINE-MOI-UNE-HISTOIRE
HUAWEI X AITO M8
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Eastern aesthetics????Brand: HUAWEI × AITOVehicle Model: M8Client?Zhicheng Liang · Lanxi Zeng · Xiaoqing Zhang · Hui PengAgency: Ogilvy BeijingCreative?Jing Guo?Fei Sun · Huifeng WangProduction House: MODExecutive Producer? YaxinProducer?Yueyun LiuProduction Assistant?Rongze Fu · Chen ChenLocation Coordinator?Qiulin YuModel?MAMATALI UULU ILIASZHAN · Najiya Aireti · You Liu · Yu WuPhotography: Billy WuPhoto Retouch: Billy Wu TeamPhotographer Producer: AndyPhotographer Business Affairs: AiveeEquipment Partner: Yingzheng (ING)Photography Assistants:Yihang Cui · Zhuo Li · Pei Zhang · Pai Yu
https://www.behance.net/gallery/241501899/HUAWEI-X-AITO-M8
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Eastern aesthetics????Brand: HUAWEI × AITOVehicle Model: M8Client?Zhicheng Liang · Lanxi Zeng · Xiaoqing Zhang · Hui PengAgency: Ogilvy BeijingCreative?Jing Guo?Fei Sun · Huifeng WangProduction House: MODExecutive Producer? YaxinProducer?Yueyun LiuProduction Assistant?Rongze Fu · Chen ChenLocation Coordinator?Qiulin YuModel?MAMATALI UULU ILIASZHAN · Najiya Aireti · You Liu · Yu WuPhotography: Billy WuPhoto Retouch: Billy Wu TeamPhotographer Producer: AndyPhotographer Business Affairs: AiveeEquipment Partner: Yingzheng (ING)Photography Assistants:Yihang Cui · Zhuo Li · Pei Zhang · Pai Yu
https://www.behance.net/gallery/241501899/HUAWEI-X-AITO-M8
TRUE RELIGION (URBAN BREAK)
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https://www.behance.net/gallery/241401385/TRUE-RELIGION-%28URBAN-BREAK%29
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https://www.behance.net/gallery/241401385/TRUE-RELIGION-%28URBAN-BREAK%29
Poster Collection 2025 | HKU Architecture
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https://www.behance.net/gallery/241286287/Poster-Collection-2025-HKU-Architecture
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https://www.behance.net/gallery/241286287/Poster-Collection-2025-HKU-Architecture
IA - La recherche propulsée par les algorythmes
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Illustrations réalisées ( sans IA ) pour Carnets de Science - la revue du CNRS #19-Human-made editorial illustrations for Carnets de Science - CNRS Magazine #19
https://www.behance.net/gallery/241475739/IA-La-recherche-propulse-par-les-algorythmes
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Illustrations réalisées ( sans IA ) pour Carnets de Science - la revue du CNRS #19-Human-made editorial illustrations for Carnets de Science - CNRS Magazine #19
https://www.behance.net/gallery/241475739/IA-La-recherche-propulse-par-les-algorythmes
OAKLEY X META
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I had the chance to bring the launch to life by producing two animations for Oakley, celebrating their new collaboration with Meta Glasses.
https://www.behance.net/gallery/241681985/OAKLEY-X-META
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I had the chance to bring the launch to life by producing two animations for Oakley, celebrating their new collaboration with Meta Glasses.
https://www.behance.net/gallery/241681985/OAKLEY-X-META
Dandelion Chocolate Advent Calendar
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In February 2025, I was invited by Dandelion Chocolate (San Francisco, USA) to create the box cover art, moon map and 24 ornaments/chocolate boxes for their annual Advent Calendar. Each year, Dandelion collaborates with a different artist to bring this intricate box puzzle to life?and I'm honored to be part of the 2025 edition, which is 10th year anniversary of Dandelion Chocolate.The theme, "25 Moons of Our Solar System," explores moons through their physical traits, mythological origins, and literary connections?from Greek myths to Shakespearean tales. Inside each ornament lies a unique chocolate crafted by top North American chocolatiers.Inspired by the moons' blend of science, mythology, and art, I worked in two styles drawn from my mural work at the Xitan Hotel in Beijing. One features abstract, flowing linework for scientifically inspired moons; the other uses gold ornamental patterns for mythological and literary ones.Each piece was drawn by hand on A3 paper using Posca Japan
https://www.behance.net/gallery/241149327/Dandelion-Chocolate-Advent-Calendar
Media
In February 2025, I was invited by Dandelion Chocolate (San Francisco, USA) to create the box cover art, moon map and 24 ornaments/chocolate boxes for their annual Advent Calendar. Each year, Dandelion collaborates with a different artist to bring this intricate box puzzle to life?and I'm honored to be part of the 2025 edition, which is 10th year anniversary of Dandelion Chocolate.The theme, "25 Moons of Our Solar System," explores moons through their physical traits, mythological origins, and literary connections?from Greek myths to Shakespearean tales. Inside each ornament lies a unique chocolate crafted by top North American chocolatiers.Inspired by the moons' blend of science, mythology, and art, I worked in two styles drawn from my mural work at the Xitan Hotel in Beijing. One features abstract, flowing linework for scientifically inspired moons; the other uses gold ornamental patterns for mythological and literary ones.Each piece was drawn by hand on A3 paper using Posca Japan
https://www.behance.net/gallery/241149327/Dandelion-Chocolate-Advent-Calendar
XDEEP ? Diving Gear Leaders
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https://www.behance.net/gallery/211391587/XDEEP-Diving-Gear-Leaders
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https://www.behance.net/gallery/211391587/XDEEP-Diving-Gear-Leaders
