Introducing the new MacBook Pro — the ultimate laptop for pros. With the new M5 Pro and M5 Max, it’s our best performance yet.

Learn more: https://apple.co/4l5v7rW

Original music by Antonio Sánchez: https://apple.co/antoniosanchez

#Mac #MacBookPro #AppleLaunch…

Four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, A18 Pro chip, seamless AI, and Apple Intelligence. And it works like magic with your iPhone. MacBook Neo is an amazing Mac at a surprising price.

Learn more about…

Four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, and seamless AI. MacBook Neo is an amazing Mac at a surprising price.

Battery life varies by use and configuration. Subject to availability.

Learn more about…

Apple devices are designed to support all the delightful teachable moments that can happen in any classroom with every kind of learner.

Mac. iPad.

Learn more: https://apple.co/4vNtBA3

“Dreams” by Old Man Saxon https://apple.co/dreams-old-man-saxon

Welcome…

Mac laptops are your best choice for college. Whether you’re studying business, engineering, design, or the arts — get started on Mac.

In this film, students from around the globe overcome failure in the pursuit of something great.

Get started at https…

Watch the WWDC26 keynote introducing Siri AI powered by Apple Intelligence — our most personal Siri update ever. You’ll also learn about expanded trust and safety features, and improvements to iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS…

A little thank you to developers, made of apps from the App Store.

“Appreciation” performed by Erick the Architect

Watch the full keynote here: https://www.youtube.com/watch?v=hF8swzNR1-o

Learn more about developing for Apple platforms: https://developer.apple.com…

Introducing Siri AI in iOS 27, with more power than ever. Transform your images with next-generation AI. Create photorealistic imagery for wallpapers, Contact Posters, and backgrounds across the system in Image Playground. Use a more conversational Siri AI…

Introducing the far mightier, new Mac mini, with the M6 chip. With up to 40% faster CPU and 2x faster graphics, it's five by five inches of pure power and performance. Add in neural accelerators in each core, for up to 4x faster AI performance and 2x faster…

Introducing the new Mac Studio, boosted by M5 Max and M5 Ultra, our most powerful chip for AI and everything else.

Pre-order now. Available starting 9/22.

Learn more: https://apple.co/3SLmE3B

“Wow" by Raf Riley x Avelino: https://music.apple/raf-riley…

Watch the special Apple Event to learn about iPhone Duo and iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

iPhone Duo is a foldable iPhone with the largest iPhone display ever and reimagined iOS experience for ultimate versatility.…

Watch a quick Apple Event recap to learn about iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. iPhone Duo is the first foldable iPhone, with the largest iPhone display ever and reimagined iOS experiences like side-by…