New thread - lmk what you think!
https://x.com/alexonchain/status/1848003658853781944?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
https://x.com/alexonchain/status/1848003658853781944?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
❤10🔥2😁1👌1
I've had a lot of long travel recently so really getting through the podcasts
This 'product market fit show' one is new to me. Listened to a couple of episodes so far, seems cool
This episode is interesting - Cody set up an Uber competitor but it operates in areas where Uber doesn't. It's a good reminder about how there is often more room in a market than you realize, and the value of finding niches
Plus, it has a neat story about finding a problem and a huge grind to build a solution, which eventually became a successful business
This 'product market fit show' one is new to me. Listened to a couple of episodes so far, seems cool
This episode is interesting - Cody set up an Uber competitor but it operates in areas where Uber doesn't. It's a good reminder about how there is often more room in a market than you realize, and the value of finding niches
Plus, it has a neat story about finding a problem and a huge grind to build a solution, which eventually became a successful business
If you have any podcast recommendations DM me on Twitter, would love to hear them 🤝
❤9🔥1
I see loads of small accounts making the same mistake
As accounts grow, the type of content they post can change. Big accounts can post broad or generic content because they have big followings
Small accounts have to apply the inverse - posting as if you're a big account won't work. You won't stand out
In other words, your content needs to be better at 100 followers than it does at 100,000
But most small accounts post things that are incredibly broad
Instead, make your content specific, creative, personalized, high-quality and unique
When you're small people don't care about you, so you have to draw them in and make them care
As accounts grow, the type of content they post can change. Big accounts can post broad or generic content because they have big followings
Small accounts have to apply the inverse - posting as if you're a big account won't work. You won't stand out
In other words, your content needs to be better at 100 followers than it does at 100,000
But most small accounts post things that are incredibly broad
Instead, make your content specific, creative, personalized, high-quality and unique
When you're small people don't care about you, so you have to draw them in and make them care
💯18🔥4👍2❤1👏1
Imo the best way to learn a lot in marketing is to launch and try to grow a blog
You'll need to learn to set up a website, write well, build channel strategies, social media and so much more
But whatever it is, just get started. Even if you think it'll never go anywhere. The journey, and the challenge, is what's important
https://x.com/alexonchain/status/1849519421552738459
You'll need to learn to set up a website, write well, build channel strategies, social media and so much more
But whatever it is, just get started. Even if you think it'll never go anywhere. The journey, and the challenge, is what's important
https://x.com/alexonchain/status/1849519421552738459
❤16👏2🦄1
New long-form post
Lmk what you think and what you would add!
➡️ https://x.com/alexonchain/status/1850194865985933527
Lmk what you think and what you would add!
➡️ https://x.com/alexonchain/status/1850194865985933527
❤8❤🔥2
A compilation of all the most popular marketing content I've released so far is out now!
If you're a newer follower, you may have missed some of this stuff, so take a look
Also lmk what you want me to cover next, or in more detail, in the replies. I'll be picking some to post exclusively in here 🤝
https://x.com/alexonchain/status/1853420708488945778?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
If you're a newer follower, you may have missed some of this stuff, so take a look
Also lmk what you want me to cover next, or in more detail, in the replies. I'll be picking some to post exclusively in here 🤝
https://x.com/alexonchain/status/1853420708488945778?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
❤16👍1
(I won't share this anywhere else)
You need to get into more communities and group chats
The stronger your network, the better your content will do. Don't be the person that only joins for self promotion. However, what you can do it:
1) join
2) contribute, add value
3) make friends that organically support you
4) very occasionally share a piece of content your most bullish on with the groups
Social media algos are all about snowballing. Early engagement from good accounts sends posts to the moon. Having a strong network, that you can occasionally directly tap into, means your stuff will snowball hard
I know 'build your network' sounds obvious. But that's not only what I'm saying. Grind it out, make friends, and sometimes (but rarely) ask for their support directly
You need to get into more communities and group chats
The stronger your network, the better your content will do. Don't be the person that only joins for self promotion. However, what you can do it:
1) join
2) contribute, add value
3) make friends that organically support you
4) very occasionally share a piece of content your most bullish on with the groups
Social media algos are all about snowballing. Early engagement from good accounts sends posts to the moon. Having a strong network, that you can occasionally directly tap into, means your stuff will snowball hard
I know 'build your network' sounds obvious. But that's not only what I'm saying. Grind it out, make friends, and sometimes (but rarely) ask for their support directly
❤37
Adding more detail to this tweet here
----------
5 simple rules to improve your output and comms:
1) Write in active voice, not passive
Active voice is more effective than passive. It's more direct and engaging by putting focus on the subject and the action
I'm going to be honest though, I'm a native speaker and it took me a while to get my head around the concept. So don't worry! But do read about it and try to apply it to your writing - it really works
----------
5 simple rules to improve your output and comms:
1) Write in active voice, not passive
Active voice is more effective than passive. It's more direct and engaging by putting focus on the subject and the action
I'm going to be honest though, I'm a native speaker and it took me a while to get my head around the concept. So don't worry! But do read about it and try to apply it to your writing - it really works
❤10
2) Focus on input metrics, not output
"Input metrics measure the activities and efforts that lead to results, while output metrics are the results themselves"
It's a common problem that when you try to measure something, you pick metrics that end up encouraging bad behaviour. Using input metrics helps to mitigate that
For example, an output metric could be revenue. But there are many many things a business can do to impact their revenue. It's not focused and can incentivize behaviour that isn't aligned with the mission. Instead, picking a specific input metric such as customer retention
In this example, picking customer retention means customer experience, product etc will all be focused on being great. But if revenue was the key metric, user experience wouldn't necessarily matter, because perhaps finding new customers and letting them churn is easier than retaining customers, which is obviously bad long-term
3) Sell benefits, not features
A feature is what something is, a benefit is what something does. People don't care about what something is, they want to know what it does and how it benefits them
Make sure you apply this in your work and it'll resonate much more
Feature: 5gb of storage
Benefit: 1,000 songs in your pocket
4) Use systems, not goals
The best way to win long term is to set up systems that can take you towards where you want to be, instead of simply setting ambitious goals with no path forward
So for me, instead of aiming for 100k followers, I should aim to post two good tweets a day and one good thread a week, for example. This system is proven to bring engagement and growth, so it's better than focusing on arbitrary goals
5) Clarity, not cleverness
Your fancy words and abbreviations impress no one. The point of communicating is for people to understand you. Keep it simple, focus on clarity. In the end, that's what makes you seem clever
"Input metrics measure the activities and efforts that lead to results, while output metrics are the results themselves"
It's a common problem that when you try to measure something, you pick metrics that end up encouraging bad behaviour. Using input metrics helps to mitigate that
For example, an output metric could be revenue. But there are many many things a business can do to impact their revenue. It's not focused and can incentivize behaviour that isn't aligned with the mission. Instead, picking a specific input metric such as customer retention
In this example, picking customer retention means customer experience, product etc will all be focused on being great. But if revenue was the key metric, user experience wouldn't necessarily matter, because perhaps finding new customers and letting them churn is easier than retaining customers, which is obviously bad long-term
3) Sell benefits, not features
A feature is what something is, a benefit is what something does. People don't care about what something is, they want to know what it does and how it benefits them
Make sure you apply this in your work and it'll resonate much more
Feature: 5gb of storage
Benefit: 1,000 songs in your pocket
4) Use systems, not goals
The best way to win long term is to set up systems that can take you towards where you want to be, instead of simply setting ambitious goals with no path forward
So for me, instead of aiming for 100k followers, I should aim to post two good tweets a day and one good thread a week, for example. This system is proven to bring engagement and growth, so it's better than focusing on arbitrary goals
5) Clarity, not cleverness
Your fancy words and abbreviations impress no one. The point of communicating is for people to understand you. Keep it simple, focus on clarity. In the end, that's what makes you seem clever
❤15🔥1
I tweeted the other day about how more crypto marketers need to spend more time on their technical knowledge
If this is you, this post is an excellent place to start
https://x.com/aycasels/status/1858338251490083096?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
If this is you, this post is an excellent place to start
https://x.com/aycasels/status/1858338251490083096?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
❤9
My book list! This is filtered - every book on here I highly recommend. I've included a short sentence with each one to explain why
I'll pin this and keep adding to it. It's in no particular order so just pick whatever sounds interesting to you 🫡
Personal growth
1) Extreme ownership by Jocko Willink. This goes deep on a mindset which, in my opinion, plays a huge part in being successful in any career
2) How to fail at almost everything and still win big by Scott Adams. Fun story with great lessons about how to succeed with relentless consistency
3) The Almanack of Naval Ravikant by Eric Jorgenson. Naval is a serious genius and he's done a lot of content, but it's very scattered. This book curates it very well and presents countless important lessons from the man himself in a clear way
4) Fish (A Proven Way to Boost Morale and Improve Results) by Stephen C. Lundin. Bit of an obscure one but seriously, try it. It's short and easy to read and uses a simple story to make an important point about team morale and how you can choose your attitude
Business
1) Super Pumped by Mike Isaac. Perhaps my favourite book, I've listened to it a bunch of times. Incredible story that you can learn a lot from
2) Principles by Ray Dalio. Simple one - learn the principles (and logic behind them) that fueled one of the most successful hedge funds
3) Leaders Eat Last by Simon Sinek. Read this even if you're not or don't want to be a manager. I believe everyone should bring certain leadership characteristics to a team, and this book helps you start building a good leadership perspective
4) Facebook: The Inside Story by Steven Levy. It's always interesting to hear the detailed origin story of the biggest companies in the world, plus this is obviously riddled with scandal. A good reminder of how powerful social media is, and how it's used to manipulate
5) The Bezos Letters by Steve Anderson. Amazon is one of the most successful companies of all time. This book gives an unfiltered insight into how, plus an excellent analysis to help digest it all
6) Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Bill Carr. Read this after Bezos Letters. I find internal operations and the challenges of scaling a company really interesting. They give very specific internal examples of problems and projects in here - fascinating
7) The Ride of a Lifetime by Bob Iger. Again, a lot to learn from Disney's successes and challenges
Marketing and comms
1) Trust Me, I'm Lying by Ryan Holiday. I wish there were more books like this! Learn about how to actually get attention and distribution, and of some sneaky tricks Ryan pulled to manipulate the media into covering his clients
2) Purple Cow by Seth Godin. The world needs more creativity, especially in product design and advertising. This book will make you agree and inspire you to make it happen
3) Adweek Copywriting Handbook by Joseph Sugarman. Copywriting and being able to write well are very important skills. Read this to get better
4) On Writing Well by William Zinsser. Same as the above
Finance
1) Psychology of Money by Morgan Housel. Very important lessons that go well beyond wealth and money
2) Dark Pools by Scott Patterson. I downloaded this at random a few years ago, and it was a pleasant surprise. Super interesting read about how all our electronic markets today were started, and in particular one absolute chad who basically built it all but wanted to keep a low profile so you've never heard of him
I'll pin this and keep adding to it. It's in no particular order so just pick whatever sounds interesting to you 🫡
Personal growth
1) Extreme ownership by Jocko Willink. This goes deep on a mindset which, in my opinion, plays a huge part in being successful in any career
2) How to fail at almost everything and still win big by Scott Adams. Fun story with great lessons about how to succeed with relentless consistency
3) The Almanack of Naval Ravikant by Eric Jorgenson. Naval is a serious genius and he's done a lot of content, but it's very scattered. This book curates it very well and presents countless important lessons from the man himself in a clear way
4) Fish (A Proven Way to Boost Morale and Improve Results) by Stephen C. Lundin. Bit of an obscure one but seriously, try it. It's short and easy to read and uses a simple story to make an important point about team morale and how you can choose your attitude
Business
1) Super Pumped by Mike Isaac. Perhaps my favourite book, I've listened to it a bunch of times. Incredible story that you can learn a lot from
2) Principles by Ray Dalio. Simple one - learn the principles (and logic behind them) that fueled one of the most successful hedge funds
3) Leaders Eat Last by Simon Sinek. Read this even if you're not or don't want to be a manager. I believe everyone should bring certain leadership characteristics to a team, and this book helps you start building a good leadership perspective
4) Facebook: The Inside Story by Steven Levy. It's always interesting to hear the detailed origin story of the biggest companies in the world, plus this is obviously riddled with scandal. A good reminder of how powerful social media is, and how it's used to manipulate
5) The Bezos Letters by Steve Anderson. Amazon is one of the most successful companies of all time. This book gives an unfiltered insight into how, plus an excellent analysis to help digest it all
6) Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Bill Carr. Read this after Bezos Letters. I find internal operations and the challenges of scaling a company really interesting. They give very specific internal examples of problems and projects in here - fascinating
7) The Ride of a Lifetime by Bob Iger. Again, a lot to learn from Disney's successes and challenges
Marketing and comms
1) Trust Me, I'm Lying by Ryan Holiday. I wish there were more books like this! Learn about how to actually get attention and distribution, and of some sneaky tricks Ryan pulled to manipulate the media into covering his clients
2) Purple Cow by Seth Godin. The world needs more creativity, especially in product design and advertising. This book will make you agree and inspire you to make it happen
3) Adweek Copywriting Handbook by Joseph Sugarman. Copywriting and being able to write well are very important skills. Read this to get better
4) On Writing Well by William Zinsser. Same as the above
Finance
1) Psychology of Money by Morgan Housel. Very important lessons that go well beyond wealth and money
2) Dark Pools by Scott Patterson. I downloaded this at random a few years ago, and it was a pleasant surprise. Super interesting read about how all our electronic markets today were started, and in particular one absolute chad who basically built it all but wanted to keep a low profile so you've never heard of him
🔥26❤8🥰6
Alex's Alpha pinned «My book list! This is filtered - every book on here I highly recommend. I've included a short sentence with each one to explain why I'll pin this and keep adding to it. It's in no particular order so just pick whatever sounds interesting to you 🫡 Personal…»
Pay attention - the meta has changed. Thank you Hyperliquid!
TGEs and airdrops have been broken for ages. The financial motives are wrong. Teams and VCs are only focused on making big money quickly
Today that's flipped on its head. The long term game is winning. Using the token as a proper reward mechanism and kicking off a growth flywheel fuelled by price is the way to go
I'm excited for the new meta - this is how it should have been all along
https://x.com/alexonchain/status/1862516098219810906?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
TGEs and airdrops have been broken for ages. The financial motives are wrong. Teams and VCs are only focused on making big money quickly
Today that's flipped on its head. The long term game is winning. Using the token as a proper reward mechanism and kicking off a growth flywheel fuelled by price is the way to go
I'm excited for the new meta - this is how it should have been all along
https://x.com/alexonchain/status/1862516098219810906?s=46&t=7cmhHfEjGY8z6mLxCb0dlg
🔥7❤1
If you're in marketing or growth and you want an extra edge, this is the stuff you want to be studying
Tokenomics is a fascinating subject, and the lessons you'll learn will apply to so many other areas of your work
Take the chance to look at community building and network effects from a new angle - you'll be glad you did
Tokenomics is a fascinating subject, and the lessons you'll learn will apply to so many other areas of your work
Take the chance to look at community building and network effects from a new angle - you'll be glad you did
❤22
Just finished listening to the five dysfunctions of a leadership team - definitely recommend this one
If you're in a management position, or aspire to be, then it's a no brainer
But even if you just want to be a great employee, understanding the foundations of good leadership will help you improve significantly. So the key points still apply to you too!
A small ripple at the top can cause a flood at the bottom. Understanding the dynamics at play - and how they can be controlled - is valuable for anyone ambitious
Plus this book makes its points through telling a story about a dysfunctional team. So, if you're anything like me and you get bored easily, this makes it a lot easier to follow and digest!
If you're in a management position, or aspire to be, then it's a no brainer
But even if you just want to be a great employee, understanding the foundations of good leadership will help you improve significantly. So the key points still apply to you too!
A small ripple at the top can cause a flood at the bottom. Understanding the dynamics at play - and how they can be controlled - is valuable for anyone ambitious
Plus this book makes its points through telling a story about a dysfunctional team. So, if you're anything like me and you get bored easily, this makes it a lot easier to follow and digest!
👍13❤6💯1