When will we understand our own value?

So, recently, Prada, a very well-known Italian luxury fashion brand, showcased Indian Kolhapuri chappal-inspired footwear in their menswear collection and did not give credit to the original Indian artisans who created this traditional design.

And this same footwear is being priced at ₹1.2 lakh by Prada that we easily get in a few thousand.

Kolhapuri chappals are handmade sandals from Maharashtra that have been around since the 12th century and even got a GI tag in 2019.

This is another big example of India’s potential.

I am especially talking about the local art and artisans creating beautiful, extraordinary, meaningful, and sustainable crafts.

Believe me, our fashion, tradition, our food, our rituals, everything is coming back in trend, and we should not ignore it because we are the ORIGIN.

It is high time we stop UNDERESTIMATING our potential, which has the power to reach the global markets

Glimpse of 148th Jagannath Rath Yatra in Puri, Odisha, as majestic chariots carry Lord Jagannath, Balabhadra, and Subhadra from the sanctum to the Gundicha Temple, three kilometers away.