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Meta ограничивает расходы на токены для сотрудников
Meta ввела внутренние лимиты на использование ИИ из-за резкого роста расходов: в 2026 году только на сотрудников заложены миллиарды долларов, а общий бюджет на ИИ-инфраструктуру оценивается в 130–145 млрд. Вывод простой: даже у Big Tech ИИ перестал быть бесплатной игрушкой и требует жёсткого контроля затрат.
➡️ Читайте на сайте: https://aff.top/blog/meta-ogranichivaet-raskhody-na-tokeny-dlia-sotrudnikov
🧠 Ещё больше инсайтов → в канале AFF.top
Meta ввела внутренние лимиты на использование ИИ из-за резкого роста расходов: в 2026 году только на сотрудников заложены миллиарды долларов, а общий бюджет на ИИ-инфраструктуру оценивается в 130–145 млрд. Вывод простой: даже у Big Tech ИИ перестал быть бесплатной игрушкой и требует жёсткого контроля затрат.
➡️ Читайте на сайте: https://aff.top/blog/meta-ogranichivaet-raskhody-na-tokeny-dlia-sotrudnikov
🧠 Ещё больше инсайтов → в канале AFF.top
"Auto ads always beat manual" — nope
Google pushes auto ads hard because it's easy for them, not optimal for you.
Turned auto ads on across a content site, looked great day one. Then watched it cram a sticky anchor + 3 in-content units into a 600-word post. Bounce went up, RPM dropped 11%.
What actually works: auto ads ON but with in-page formats OFF, only let it do anchor + vignette. Place your in-content units manually where you know the reading flow breaks.
Hybrid beats pure auto almost every time. Test it on one page first.
Google pushes auto ads hard because it's easy for them, not optimal for you.
Turned auto ads on across a content site, looked great day one. Then watched it cram a sticky anchor + 3 in-content units into a 600-word post. Bounce went up, RPM dropped 11%.
What actually works: auto ads ON but with in-page formats OFF, only let it do anchor + vignette. Place your in-content units manually where you know the reading flow breaks.
Hybrid beats pure auto almost every time. Test it on one page first.
Swapped a fixed 728x90 for responsive and the leaderboard finally earned
Tried this on an old site still running a hardcoded 728x90 banner up top. On mobile it shrank to a sad little 320 box. Swapped to a responsive unit that fills the slot properly per device.
— Fixed leaderboard → responsive display
— Mobile filled with 320x100 + bigger formats
— That unit's RPM $2.10 → $3.30, no layout shift
Fixed sizes leave money on smaller and bigger screens both. Let it flex. Steal it.
Tried this on an old site still running a hardcoded 728x90 banner up top. On mobile it shrank to a sad little 320 box. Swapped to a responsive unit that fills the slot properly per device.
— Fixed leaderboard → responsive display
— Mobile filled with 320x100 + bigger formats
— That unit's RPM $2.10 → $3.30, no layout shift
Fixed sizes leave money on smaller and bigger screens both. Let it flex. Steal it.
Forwarded from AFF.TOP - про арбитраж трафика и CPA рынок!
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Claude Cowork, Claude Design объединили в один Claude
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➡️ Читайте на сайте: https://aff.top/blog/claude-cowork-claude-design-obedinili-v-odin-claude
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Forwarded from AffPapa! Клуб спящих бизнесменов! Потрачено!
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🔥 Приватные консультации по запускам Google ads и FB.
Масштабное обновление материала на сентябрь,без воды и паблика,свежий пак информации для опытных баеров(техничка,разбан,модерация,
связки,масштабирование и т.д)
Полный пак:
https://t.me/googleadsroi/164558
Отзывы:
https://t.me/+jnxGdX6GbjgxZTQx
Аккаунты гугл адс:
https://t.me/+VCIrjC36UiYyYjM0
Мой контакт:@TRAFF3
гарант+По промокоду( #affpapa ) скидка -10% на все услуги.
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Forwarded from AffPapa! Клуб спящих бизнесменов! Потрачено!
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Совсем скоро запуск ШЕСТОГО проекта на RU GEO от создателей APEX, EVA, KUSH, BANDA и LEEBET!
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Microsoft планирует вставлять рекламу в игры
➡️ Читайте на сайте: https://aff.top/blog/microsoft-planiruet-vstavliat-reklamu-v-igry
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➡️ Читайте на сайте: https://aff.top/blog/microsoft-planiruet-vstavliat-reklamu-v-igry
🧠 Ещё больше инсайтов → в канале AFF.top
The "chase high-CPC keywords" myth
Insurance, lawyer, mortgage — yeah the $40 CPC screenshots. Stop drooling.
Reality I learned the hard way: high-CPC niches have brutal advertiser competition AND low fill on long-tail pages. My "mesothelioma-adjacent" page got $0.30 clicks because no advertiser was bidding on MY specific traffic.
A boring DIY-tools page out-earned it. Why? RPM is clicks-times-CPC-times-fill. Mid-CPC + high CTR + 100% fill smokes high-CPC + low everything.
Stop optimizing for the CPC number on a tool. Build for total RPM.
Insurance, lawyer, mortgage — yeah the $40 CPC screenshots. Stop drooling.
Reality I learned the hard way: high-CPC niches have brutal advertiser competition AND low fill on long-tail pages. My "mesothelioma-adjacent" page got $0.30 clicks because no advertiser was bidding on MY specific traffic.
A boring DIY-tools page out-earned it. Why? RPM is clicks-times-CPC-times-fill. Mid-CPC + high CTR + 100% fill smokes high-CPC + low everything.
Stop optimizing for the CPC number on a tool. Build for total RPM.
Got a rejected site approved by deleting half of it
Ok so a fresh site got the 'low value content' rejection twice. Counterintuitive fix — I deleted 30 thin AI-ish posts and kept the 12 genuinely useful ones, beefed those up.
— Cut from 42 posts to 12 solid ones
— Added a real About + contact + privacy page
— Approved on the 3rd try, RPM out the gate $3.80
AdSense wants signal, not volume. Less but real beats more but thin. Test it on one page first.
Ok so a fresh site got the 'low value content' rejection twice. Counterintuitive fix — I deleted 30 thin AI-ish posts and kept the 12 genuinely useful ones, beefed those up.
— Cut from 42 posts to 12 solid ones
— Added a real About + contact + privacy page
— Approved on the 3rd try, RPM out the gate $3.80
AdSense wants signal, not volume. Less but real beats more but thin. Test it on one page first.
"One accidental self-click = ban" — relax
Seen this panic a hundred times. New publisher clicks own ad, spirals, posts "am I banned??"
No. Google's invalid-traffic system filters this stuff automatically — it just doesn't pay you for that click. One slip is noise.
What actually gets you dinged: a PATTERN. Same IP, repeated clicks, a buddy you told to "go click my ads." That's what the system flags.
If you fat-fingered once, do nothing. Don't email them, don't 'confess' — that just puts your account on a human's desk.
Move on.
Seen this panic a hundred times. New publisher clicks own ad, spirals, posts "am I banned??"
No. Google's invalid-traffic system filters this stuff automatically — it just doesn't pay you for that click. One slip is noise.
What actually gets you dinged: a PATTERN. Same IP, repeated clicks, a buddy you told to "go click my ads." That's what the system flags.
If you fat-fingered once, do nothing. Don't email them, don't 'confess' — that just puts your account on a human's desk.
Move on.
Raw AdSense vs a mediation layer
Raw AdSense vs running it through a mediation platform (Ezoic / etc) — depends purely on traffic volume.
Under ~10k sessions/day: stay raw. Mediation tools want a cut and need data to optimize — below that they just add latency and confuse your numbers.
Above that: a real ad layer running header bidding fills your slots with competing demand, not just Google. Saw RPM jump 30-60% when bidders actually fight for the impression.
Volume is the line. Below it, raw wins on simplicity.
Test it on one site first.
Raw AdSense vs running it through a mediation platform (Ezoic / etc) — depends purely on traffic volume.
Under ~10k sessions/day: stay raw. Mediation tools want a cut and need data to optimize — below that they just add latency and confuse your numbers.
Above that: a real ad layer running header bidding fills your slots with competing demand, not just Google. Saw RPM jump 30-60% when bidders actually fight for the impression.
Volume is the line. Below it, raw wins on simplicity.
Test it on one site first.