Вторая новогодняя реклама Coca-Cola с ИИ — и снова хейт.
Но знаете, дело ведь не в том, что ролик «кривой». Картинка красивая, ИИ прокачался. Проблема в реакции — людям не нравится *ощущение подмены*.

Coca-Cola делает это осознанно: не ради экономии, а ради шума. Хейт = разговоры, разговоры = охваты.

Просто сейчас ИИ-картинка стала обычной, а значит — немного «дешёвой». И даже если ты мировой бренд, люди всё равно ждут живых эмоций, не нейросетевых.

Мне кажется, скоро рынок разделится:
🩷 те, кто останется в «ручном» и сделает из этого ценность,
💻 те, кому ИИ помогает выжить,
✨ и премиум, где снова будет модно «по‑настоящему».

Так что вопрос не в технологиях, а в смысле. Зачем, где и ради чего ты используешь ИИ.

А ты как к этому относишься как зритель: окей, что корпорации лепят ИИ-ролики, или в праздники хочется уже без экспериментов, просто по‑человечески?

Промт с Гринчем за столом:

A warm, cozy Christmas interior captured by a retro-style Y2K digital camera – soft flash glow, slightly overexposed highlights, subtle sensor noise and warm, slightly yellowish tones. A fully decorated Christmas tree, golden garlands, old-school ornaments and a festive dining table create a nostalgic early-2000s holiday vibe. In the foreground, place four main characters from the attached portraits sitting at the festive dining table in natural, relaxed poses, all looking directly at the camera like in a candid family photo. The adults are the people from the first two portraits, and the children are from the third and fourth portraits. All four family members must be together in one image at the table, no one is missing and no one is replaced. Adults are holding champagne flutes, and children are holding sparklers. The man from the first portrait must have all facial features, hair, proportions and overall appearance exactly the same as in the portrait — completely unchanged and clearly recognizable. Dress him in a simple white t-shirt. Keep all their facial features, hair, proportions and overall appearance exactly the same as in the portraits, without any stylistic changes. Their skin has a soft, slightly glossy texture typical for a Y2K digital camera shot. The Grinch is sitting at the same festive table with the family, in a natural pose among them, lit by the same warm ambient light. He holds his smartphone up high and takes a chaotic, mischievous selfie, leaning slightly forward into the frame like a playful family member photobombing. His presence looks realistic and natural, with shadows and colors fully matching the retro room style and lighting. This scene should feel like an imperfect, funny, cozy Christmas photo from an early-2000s family album, full of chaotic holiday charm.
—AR 4:5 —Y2K digital camera image —soft flash glow —warm nostalgic tones —realistic Grinch sitting at table with family taking selfie —all four family members sitting at table in natural poses looking at camera (first two portraits are adults, third and fourth portraits are children) —man from first portrait: exact unchanged recognizable face and hair, white t-shirt —faces unchanged from portraits —light sensor noise —cozy chaotic Christmas atmosphere, gold glow bright orange color palette

И еще генерации с Гринчем, тоже в комментариях)

#промт@ATKYBRAND